lille • hauts-de-france

PITCHING EVENT FOR ANIMATED TRANSMEDIA PROJECTS Develop your animation project into a transmedia brand

Illus

trat

ion

part

ially

des

igne

d w

ith F

reep

ik b

y N

icol

as H

aye

- Stu

dio

Redf

rog

2

Pitch your transmedia project to a panel of digital experts

Get instant practical advice and guidance

Learn about detailed budget costs and business plans, best practices, audience engagement, new partnerships…

Connect with today’s digital stakeholders

how does it work?The 2 1/2 days will focus on:

• Didactic presentations by key transmedia players (each in their field).

• Pitches made by animation companies who have a 360 approach built in their project.

The pitches will be appraised by a team of interactive and transmedia experts who will advise on content, financing and distribution.

who can present a project?• European producers who want to develop their animation project or property into a transmedia brand to be distributed on several screens.

• European professionals who want to develop their transmedia project into animation.

• Fluency in English is required as there will be no translation onsite.

which transmedia project can be submitted? • An animation project or existing property which is being developed across multiple platforms.

• Preferably originating from an animated TV series or film but this is not a condition for eligibility.

• At a stage where at least 2 developments on distinct platforms can be pitched in full.

A pitching event totally dedicated to transmedia animation

Cartoon 360The next step after Cartoon Forum and Cartoon Movie

3

Who’s coming?Cartoon 360 targets producers of animation who want to get inspiration and knowledge on new transmedia opportunities from a creative and business point of view.

More specifically, the event will offer participants the privilege of hearing both pitching sessions on transmedia projects and the instant guidance given by our panel of digital experts.

Producers wishing to pitch their transmedia project are invited to submit a file by 24 October 2019 and register online.

The event is also open to financiers, potential transmedia partners and producers.... without a project but having already developed a transmedia brand or thinking of doing so.

The setting and social programme will give all participants the opportunity to exchange and network with a view to entering into new partnerships.

The experts are:

Digital producers

Broadcasters’ digital representatives

Digital entrepreneurs

Game companies

Game and apps publishers

Financiers

Digital book publishers

Digital distributors

VoD platforms

Toy and licensing companies

Digital marketing agencies

Web and interactive writing specialists

4

1. Pitching sessionsdurationProducers will be allocated a 40-minute session:

• 20 minutes to present the transmedia approach of their project. The pitch will focus on how the project will be/is developed to travel on a selected number of platforms (min. 2 platforms excluding TV and theater since these formats will not be pitched).

• 20 minutes for a panel of interactive and transmedia experts to give their first impression on the pitch and offer guidance and helpful advice to move the project forward.

Other participants will be present at the pitching sessions.

moderatorsThere will be a moderator for each pitching session who will help producers with their pitch and ask questions to the experts.

panel of expertsCARTOON will appoint 25 digital stakeholders from TV, digital platforms, financing, licensing, gaming, distribution who are willing to share their knowledge on the new platforms.

2. KeynotesThe pitching sessions will be completed by presentations on key elements of the digital market, such as detailed budget costs, business plans, audience engagement, new partnerships, best practices, distribution, etc.

How Cartoon 360 works

5

In order to ensure that the event runs smoothly and that your project is successfully pitched, we kindly request that you observe these instructions. We remain at your disposal should you require any fur-ther information.

24 october Closing date for project submission.

31 october Producers will be informed whether their project has been selected.

5 november Participants’ registration deadline (with project).

12 november Schedule of the project pitches.CARTOON will send you the day and time of your pitch session.

15 november Participants’ registration deadline (without project).

18 november Closing date for the submission of the technical form and for sending the pitching documents to the chairperson.

2-4 december Cartoon 360

Schedule and deadlines

6

1. Prepare all the required elementsPrepare a PDF presentation of your project:

Written in English only

From 10 to 20 pages in total, including:

• A cover page with the project title, company name and a nice still to illustrate the project

• The concept / note of intent: it should explain what the project is (briefly mention the origin of the project), why it lends itself to transmedia development, and which transmedia developments you are considering (max. 2 pages).

• Detail as much as you can the content/platform* that you will develop. Please be aware that to obtain clear and helpful advice from our panel of experts, you will need to be as precise as possible.

• Nice stills of the project and graphic elements: Make it attractive!

Choose 2 nice stills (1 horizontal & 1 square) for our digital publication, screen and website: high resolution (300 dpi) in .jpeg

Use an ftp or web service like wetransfer if the file is too big.

2. Connect to your account

Go to My Cartoon (tab on top right of the page) and login or create an account.

3. Complete the online form

Click on My Projects Cartoon 360 Submit a new project

Each step will be saved when you click on "Next", so no need to fill it all in at once

You can go back to your form anytime to finalise it by clicking on "My Cartoon" (your name will be displayed if you are logged in)

You will receive a summary by email once it is completed

Submit a projectProject submission

1. Prepare all the required elements (project file, 2 stills, ...)

2. Go to My Cartoon and login or create an account

3. Click on My Projects Cartoon 360 Submit a new project Deadline: 24 October 2019

*Note: In order to help you, we have listed a number of platforms/content which you may tick in the online form when relevant to your project: Tablets / Web / Consoles / TV / Apps / Games / Augmented reality / Web series / Social networks / VOD Platforms / E-books / Second screens / Smart TV / Other. On the form, we ask you to prioritise the transmedia extensions from number 1 (the main one that will drive the property) to numbers 2 and 3 (for the platforms that you will use to extend your brand at a later stage). This too will be helpful information for our panel of experts.

7

dates• Monday 2 December:

Morning: arrival of participants.

Afternoon: presentations by transmedia experts.

Evening: networking at Welcome dinner.

• Tuesday 3 December: pitching sessions.

• Wednesday 4 December: pitching sessions and Farewell dinner.

• Thursday 5 December: Departure of participants.

venueLe Palais de la Bourse (CCI)

40, place du Théâtre

59020 Lille, France

cost• 300 EUR for participants without project.

• 400 EUR for producers pitching a project.

transportAirport: The Lille-Lesquin International Airport is located at approx. 30 min. from the city centre. You can find information about the airport and transportation to Lille city centre on The Airport’s Website.

By train: You can reach Lille city centre with Lille’s two train stations: Lille Flandres Station (TER regional trains and direct TGV service to Paris) and Lille Europe Station (Eurostar service to London and Brussels, direct TGV service to Roissy Airport, Paris and all major French cities).

By bus: Ouibus, subsidiary of SNCF Group, offers to join Lille from France and Europe (Great Britain, Belgium, Spain, Netherlands) by bus.

The event is open to professionals pitching a project but also to other animation / game / transmedia professionals interested to be involved financially and creatively on these projects.

ideas?

This event is designed for you, to help you in the best way possible to develop your transmedia approach.

So make it truly yours and tell us what you would expect by pitching a project there and what your current needs are, in terms of type of experts, information, partners…

Drop us an email!

Practical informationNot registered yet? The online form can be accessed from May (My Cartoon My Registrations Cartoon 360 )Deadline for Producers pitching a project: 5 NovemberDeadline for Participants without a project: 15 November

www.facebook.com/CARTOON.eu

twitter.com/CARTOON_media