UX of the Moni landing page 1elcoian.com @elcoian

https://growthhackers.com/slides/29-growth-hacking-quick-wins/ Page 42, 43.

Landing page today

1. Without nav, 2. larger call-to-action buttons, 3. black and white media without copy.

4. Remove background, 5. adapt logo, 6. change headline, 7. remove extra copy.

8. Remove iphones, 9. Simplify tagline.

Meerkat landing page (most popular app today).

10. Let’s go back to the last one

11. It’s a money app, let’s display “people” to make it look more trustable.

Create more landing pages on the website2

https://growthhackers.com/slides/29-growth-hacking-quick-wins/ Page 10

Example: Uber’s features page looks like a landing page.

Moni’s features page: • 7 vertical panels • 9 iphones • 15 text boxes -> can be reduced.

App user journey3

New User Signing Up

1. No need for a journey-overview 2. Second screen with 8 fields = too bulky

-> cut it up in two or more pieces 3. Number verification screen too much copy

New User Signing Up (Uber & Bizzby)

Landing Register 3 Fields 2 Fields Payment Scan card Verify number

Landing Register 4 Fields 1 Fields Verify number

Existing User Opening The App

1. Needs app landing page with logo ——————-—-—> 2. The “Send Money” screen could show one task per time 3. The “Send Money” screen could show a better default

contact image and show your favourites 4. The menu could show: “About, FAQ & Terms &

Conditions” 5. The password screen & menu screen could be more

visually impactful.

Downloads 4

App store optimisation

https://growthhackers.com/slides/12-mobile-growth-tactics-for-app-launch-acquisition-and-retention-slides/

Referrals

https://growthhackers.com/slides/12-mobile-growth-tactics-for-app-launch-acquisition-and-retention-slides/

User acquisition?5elcoian.com @elcoian