Pitch Tips for NDRC LaunchPad
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Transcript of Pitch Tips for NDRC LaunchPad
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important problem that they’re going
to solve?
#3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs? #2 The Problem
Did they make it clear that there is a big, important problem that they’re going
to solve?
#3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important
problem that they’re going to solve? #3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important problem that they’re going
to solve?
#3 The Solution
Were they specific about what they’re offering and to
whom? #4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important problem that they’re going to
solve?
#3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size,
growth and dynamics? #5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important problem that they’re going
to solve?
#3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the
competition? #6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important problem that they’re going to solve?
#3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues
and from whom? #7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important problem that they’re going to
solve?
#3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to
win? #8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
#1 The Grab
Is the idea compelling? Do they have BHAGs?
#2 The Problem
Did they make it clear that there is a big, important problem that they’re going to
solve?
#3 The Solution
Were they specific about what they’re offering and to whom?
#4 The Opportunity
Did they provide basic market segmentation, size, growth and dynamics?
#5 The Competitive Advantage
Did they detail why they’re different to the competition?
#6 The Model
Did they detail how they are going to generate revenues and from whom?
#7 The Team
Did they detail why their team is uniquely qualified to win?
#8 The Reality Check
Can they achieve a meaningful milestone in 3 months?
What are the key risks they face?
The Panel
• 10 minutes
• One idea per slide
• Imagine each slide is Tweet-able
• Try not to be boring
• Include a ‘star’ moment
• Practice, practice, practice
• (content & timings)
The Pitch
• Anchor your Value Proposition
The value to the customer; the unique selling proposition; the innovation
My company [Company Name]
is developing [defined offering]
to help [target audience]
solve [x problem]
with [y secret sauce]
Unlike the competition, we [differentiation]
The Pitch
• Define your problem
The problem of [pain point x]
is experienced by [target customer
segment; including customer
archetype]
and we know this because [results of
customer discovery]
The Pitch
• Early *demo* of the solution
• Some kind of visual of the solution helps
• Could be a balsamiq mock-up
• Could be a walk through the user journey
• Doesn’t need to be functional
• Try not to be boring
The Pitch
• Early *demo* of the solution
• One small element of the overall pitch
• Focus on BENEFITS to customer rather
than FEATURES
The Pitch
• Market
• We hope to see scalability – i.e. large
global markets
• Outline who the customers and users are
(they could be different)
• Can you quantify the niche target
segment?
The Pitch
• Competitors
• Everyone has them… who are yours?
• Opportunity to demonstrate you know the
market you’re entering
• Position your differentiated offering
The Pitch
• Business model
• How are you going to make money?
– License fees; one off product purchase;
rental; additional services…
• How will you reach customers?
– Direct sales force, digital marketing & sales
The Pitch
• Roadmap
• Major milestones for NDRC LaunchPad
• Major milestones for next 12 months
– Customer validation
– MVP launch
– Product launch
– Rollout plan
• Insight into new markets/products/features…
The Pitch