Pitch technique based on 5000 home page analysis
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Transcript of Pitch technique based on 5000 home page analysis
…and I identified 3 essentials questions
Be, Good & Best technique
(Koussouros example of qualitative data analysis)
I analyzed 5000 home pages , I found 75 common kinds of explanation…
Nature Relevance SuperiorityWhat is ? Is good ! Is best +
PROinvention.com
If you want to make a better pitch and better
profityou need better idea
That’s what I bring
Georges Koussouros : Inventor On Demand(designer, marketer, qualitative data analyst)
PROinvention.com
?Be
You want make profitable marketing offer or new startup ?
• I bring on demand new original and relevant ideas or invention for important problems (health, security, law, ..)
• It can be concept, function, technics, ergonomics (UX)
• For data, product, software, service, project, website, movie..
What it is ?
I’m diplomat on Marketing, Quality, Design for building full customer experience in “3 smiles experience”
What it is ?
?9 profit’s levels of creativity
1 Product creativity - A 3d ball pen that make calligraphic writing, more that 100 cosmetic packaging for L'Oréal in 3 month , 90 with no prior patent, - Security door with no bolt (engineer said impossible, I drawn mechanical part 3 days and received part from china 3 days after (600 eur); I mounted 1 day and it worked first time, - foldable bicycle 11 pounds, secret device for hot climate, key that indicate you if you closed door, …
What it is ?
?2 Software creativity
Another creativity fieldsBusiness, Architecture, Politics, Project, Movie….
What it is ?
Nutritional software based on Orthomolecular approach, File manager that bring 10 percent of work productivity, many confidentials
Good faith calculator (I synthetized 20 000 pages of good faith studies (jurisprudence, histology, comparative law) into 1 page for obtaining universal concept (modelling) for better lawsuit process), Project writing helper, Political lie and stupidity controller, Governance evaluator; RH canvas for team building….
3 Data creativity
!Good
Georges Koussouros bring ideas that solve your market problem• You can have very quickly new ideas needed
from society and market because of deep social analysis
• For saving money (most effective offer communication operation )
• For making money (most need solution)
Is good !
I bring better ratio Imagination/investissement
Is good !
+Best
Georges Koussouros guaranty market relevance and is not paid if you don’t agree• I’m obsessed by qualitative analysis and optimization for
guarantying relevance (low cost or high customer benefit)• I put myself a lot of idea in bin because I don’t sale ego like
mono-inventors but profit relevance You pay 1.only if you are satisfy because I’m agree if you don’t like the
proposal2.on very open mind way because for better business
opportunities
Is best +
Georges Koussouros
Creativity + Relevance
PROinvention.com
Is best +Is good !
Take cream from tube through comfort of jar
Cream go in jar
You can mix other products in jar
EASYCream is taken with finger inside small jar
Jars dismantled and gathered
NOMADJar can be detachable from the tube for going in the handbag…
CREATIVE & CUSTOMIZEDThe jar will permit to play in mixing, drying, dissolving
products and get what you need…..
3 big reasons for possible blockbuster
Solving of paradox Bring of freedom In simple & aesthetical form
Advantage of tube and jar (macaroon solves paradox between soft and hard pasta, iphone between small and big…)
Create, make customized product, easiness of use and transportation bring freedom to customer
Concept has to be obvious(“canard wc” or USB key has successful because of clear and aesthetic concept)
New package for chocolate milk mix
Fun > First PrincipleTurn face for more chocolate or milk…
More chocolat
2 filled pouches use
Easy > Second Principle Fixed in head
Pouch
Hook hole Eye hole
Fixed hole
Viewing chocolate and milk as authentic product without the blind suspicious mix that comes from industrial food
showcase the product uniqueness”
Loyalty factor:
1.Can be used also with coffee pouch
2.Cartridge use
3.Emotional product with use various characters
4.Can propose various chocolate or milk pouch…etc
Potential hurdles to commercialization
Georges Koussouros
Creativity + Relevance
PROinvention.comExperimental step. Inventor of crossflow navigation system
Is best +Is good !