ELLIE GOULDING - ANIMAL

BY HOLLY, CAMERON AND KIERAN

Front Cover

To fit in with genre conventions the front cover will simply be either a long shot of close up of our chosen artist. My idea would be to have her in a natural setting such as a wood or something along those lines. The lightning would have to be natural to compliment the natural setting of the photo.

Ellie Goulding

Then and Now: Greatest Hits

CDDVD

Slot for lyric booklet and thank you notes from the artist

Information about the album: Produced byAlbum artwork byRecord label etc…

The background photo for the digipak could be a panoramic shot of the forest (or other natural setting) which is in the front cover, but minus the singer and possibly replaced with some sort of symbolic object such as a microphone on a stand representing her passion for her music.

1. Animal2. Lights3. Starry Eyed4. Anything Could Happen5. Your Song6. Guns and Horses7. The Writer8. Halcyon9. I Know You Care10. Salt Skin11. Little Dreams12. Believe Me13. Hanging On14. Human15. Explosions16. Your Biggest Mistake17. Dead In The Water

Bonus DVD includes:Live In London (filmed at the Brixton O2 Academy on 12/7/2012)Animal (Music Video)Colouring the sky: (Making of Animal music video)Animal Instincts (Outtakes)

Album details: Producer, distributor etc…

The background of this image will be similar to the front cover but minus the singer so its just a landscape shot of the forest

Possible close up of the artist on the side next to the tracklisting

Possible photo styles

The typical audience for this genre of music would be a female teenager who enjoys socialising but has a creative outlet, such as writing or drawing, therefore falling into the diversely motivated psychographic. They tend to have a partly shaven hair style because it follows the synth pop convention of a female appearing more masculine (metrosexual). They would direct their style towards being bold and standing out from the crowd, often sacrificing practicality. When it comes to clothes, they’ll follow fashion and trends but will have a tendency of putting their own twist and personal touch to the outfit. Listening to chart music and alternative bands, giving them a very varied taste in music. A common instrument that the majority of listeners will play would be a guitar and they would use this skill to form a band of their own, often some form of indie band. They will usually be in tertiary education and study music or some other creative subject, alongside playing their instrument in their free time to earn money, rather than having a part time job.

Synopsis

Following convention of having female artist close up but breaking it slightly by including a backdrop of the forest to create a sense of continuity between the digipak and the music video.

ContrastForestBoyDiegetic sound

Masculine appearance of girlTaking suit and making it more girly.

Making the boy appear more feminineExtreme makeup

WHY DOES IT WORK?Set in a natural setting

Follows many conventions of the genre

Clothing reflects setting and storyline

Has narrative

Focuses on artist

Has a clear message that is relatable to fans.

The couple part is something that her fans will be familiar with

Idea fits with lyrics

Girl and boy roles switching around