Pitch new media production mode.deaap
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Transcript of Pitch new media production mode.deaap
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ProblemsProblems
Opinion and fashion blog
Competition
Visitor comments
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Behavior changeBehavior change
Perception of beauty
Interactivity
Loyalty
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You decide what fashion is. Mode.DeAap.
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NextNext
Visuals
Twitter and Facebook
Offline events
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Youtube Strategy: Youtube Strategy:
http://www.youtube.com/watch?v=0t31QCOkRY0&feature=player_embedded
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YouTube strategyYouTube strategy
Based on philosophy and atmosphere of the website
-Simple but effective-Recurring ‘DE’ Theme-Tailored to target audience-Urban , relaxed and friendly vibe
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PostersPosters
Still images of the video-gain recognition for our campaign
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Social media strategySocial media strategy
Initial idea: create own, personal webspaces
Connection to DeJaap.nl valued
DeJaap.nl needs to represent Mode.DeJaap.nl in a clearer way
Mode.DeJaap.nl Stays an integral part of DeJaap.nl
Broader audience: all visitors of DeJaap.nl
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Goals: Social media Goals: Social media strategystrategy
Provide information
Teasers: get users curious
Teasers: make visitors to go back to the website
Encourage user to participate and co-create
Spread awareness about the page
Link ‘celebrities’ to the page
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on
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ann
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men
t of
photo
con
test
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Offline events Offline events
Linking the offline and online world
Party: announce, promote and show pictures taken
Attend offline fashion events
Competitions among visitors
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ConclusionConclusion
Video
Posters
Social media strategy
Offline events
Sustainability
You decide what fashion is