Team Spiral

PITCH FOR NUTRIBOX VIDEO ADVERTPRESENTED BY TEAM SPIRAL

TEAM MEMBERSRobert Woodhead Studying Digital Media Production. Skills: Audio/Visual concepts

Steph Hodgson Degree: Digital Media Production. Skills: Video production

Ibrahim Sadrettin Degree: Games Design. Skills: 3D asset creation and animation

Kieran Sawford - Degree: Games Design. Skills: 3D asset creation and animationProject briefNutribox - Animation videoThe NutriBox is an online, B2C healthy snack business. It uses a monthly subscription model whereby users subscribe via its website in return for receiving a box of healthy snacks each month, delivered to their home or workplace. We would like students to use animation to bring to life the 'Fruity Friends' characters used in social media posts by The NutriBox and create a 90 second YouTube video capturing the essence of The NutriBox brand (we'd also be open to a different approach, to Fruity Friends' for bring our brand to life via animation).Client researchAfter looking at NutriBox Facebook page and the people actively liking posts on the page we can work out that the most active age group is 18-34 and two thirds being woman. By taking these likes we can assume these are the people actually subscribing to the NutriBox scheme.

Location Scouting

planningSince we have the chance of using the Helter Skelter located in the Electric Works building, we are considering using live action as our format, rather than rotoscoping. Also after seeing that rotoscoping will take much longer than we had though, this has also caused us to think about changing over to live action. After hearing what they had to say at the NutriBox meeting, we were told that it wasn't necessary that the fruity friends had to be incorporated into the advert, which was part of one of our early concepts.

Current conceptCurrently we are planning on aiming the advert towards office workers, and how eating NutriBox products will help keep them motivated throughout the day, while also keeping their cravings under control and also displaying how portable the box will be due to its compact size, while still being able to hold a lot of edibles. We are thinking of utilizing some go pro cameras for the advert as they have a wide range of mounting capabilities.

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