Pitch deck yoursmiledirect

Investor Presentation

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01. Elevator Pitch

page

What?My teeth are not straight and I’m

concious of them but cosmetic braces are costly (£4K-£5K) and take up too much time with Dentist visits.

How?We offer a direct to consumer model

saving 75% on costs and removing the need for dental visits

Why?In the UK alone 1M sets of braces

are fitted each year in a dental market worth £5.7 Billion

Investor presentation – Yoursmiledirect.com

02. The Problem

ConclusionWe solve the issue of cost, conveience and image by offering invisible aligners for 75% less with installment payment options and no dental visits

After 20 years ortondinic work needs remedial attention. There are 20M people in the UK alone who require costmetic braces to realign their teeth

First Problem

At this stage of peoples career they are too busy or self concious for tradional Orthodontic treatments and many struggle to fund the £4K-£5K required for clear aligner treatment

Second Problem

page 2Investor presentation – Yoursmiledirect.com

Market Opportunity Header

The Global Dentitry Market is worth $36 Billion Annualy◉

70% of the population have some form of Malalignmnt◉

50% of this audience is treatable by clear braces◉

$36Btotal market

spend

70% of the Population have malialignment

50% treatable by blear braces

03. Market Opportunity


04. The Solution


Direct to consumer model cut 75% by saving on profession fees

First Solution

Home impression kits an ddigital assesment mean no monthly visits to the Orthodontist or dentist

Second Solution

Exclusive direct marketing and retail agreement with supplier restricts entrants to market

Third Solution

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05. Product Demo

Desktop Version

Mobile Version

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Step 1 - ValidationDigital media and dircet marketing campaign allied with Pharacy test stores to establish customer aquisition costs. €50K funding

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Step 1 - Validation

Step 2 – UK Launch

Step 3 - UK Expansion

Step 4 – Internationalise

Step 2 – UK LaunchMainstream marketing launch in the UK. €500K Funding required.

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Step 3 – UK ExpansionLower costs and manage price erosion by increasing volume. €500K funding

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Step 4 – International ExpansionLocalise and extend territores into Spain, France, Germany and Italy. €5M Funding required

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2017

2014

2015

2016

06. Business Model


Google Adwords campaignCaptues those exploring cosmetic braces at point of intrest.

07. Marketing Strategy

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TV Advetisiing

Social Media Campiagn

Events/Pop Up StoresPartnershipsPharmacy chains and Beauty & Hair Salons will resell the Home Impression kits directly to their clients. Natural Extension..

Kiosk style impression booths to capture clinets in Shopping malls and Airports

Extend current Facebok campaign to Google+and Pinterest

National TV campaign targeting 18-45 year olds ABC1.


.

◉ UK Market

◉ European Market

◉ US MArket

08. Competitive Landscape


Graham ByrneCEO

Maria McMenaminCMO

Colum WhelanCFO

09. Our Team


Step 1Marketing Analysis

Step 2Prototype Development

Step 3Validation Process

Step 4Launch

We are hereTest Marketing

10. Timeline


Seed & Validation Funding Having raised €10K from the founders we are now seeking an additionl €50K to validate the proposition in the UK Market

Raised€10,000

Goal€60,000

$

11. Funding Needs

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12. Contact Info

facebook.com/yoursmiledirect

twitter.com/yoursmiledirect

Thank You

[email protected]

www.yoursmiledirect.com

page 14

+353-1-4428661


Pitch deck yoursmiledirect

Business

Transcript of Pitch deck yoursmiledirect