Pitch deck bonusmall edays

a new way to buya new way to buy

SECTORSECTOR

Scope of market *

Entry barriers: Program platform User Base (with a small number of participants in the promotion, goods are supplied at a loss) BonusMall.ru advantages BonusMall.ru has its own software platform and more than 500 000 Users The market of Russia and Russian-speaking countries of the CIS is wide and growing. BonusMall.ru product has a low level of competition

in these markets with a sufficiently large free niche. Current product BonusMall.ru generate great interest among Users and shows an efficiency growth

Successful foreign analogues (data from public sources in the Internet)Sales technology that is used at the BonusMall.ru service, has successfully established itself among foreign analogues

Name User Base Turnover ($/year)

www.MadBid.com (England) More than 3 000 000 15 000 000

www.DealDash.com (USA) More than 5 000 000 44 000 000

www.QuiBids (USA) More than 4 000 000 N/A

www.bonusmall.ru 8-965-562-24-64

Market Scope of E-commerce market Fun shopping segment Growth dynamics

E-commerce, USA $200 bln. $ 1.5 bln. 5%

E-commerce. Russia RUB 400 bln. RUB 5 bln. 20%

* According to Data Insight; The Global Retail E-Commerce Index, eMarketer and other public analysis findings in the Internet.


Problems of the Consumer:

BonusMall.ru solves the following problems:

PRODUCT AND MARKETPRODUCT AND MARKETBonusMall.ru is Internet platform that solves the customer's task to purchase desired expensive goods at low cost and attracts new

segments of consumers by providing them with discounts up to 90% for high-category goods in non-food retail sector. We offer the ability

to purchase goods with great savings from a range of categories of electronics, small appliances and accessories. They include smart

phones, laptops, tablets, cameras, and a host of other things — everything you need for a comfortable work and relaxation in the rhythm of

modern life. Goods are actually sold at full retail price with maximum profit.

1. The high cost and limited availability of goods with high value (popular branded goods) 2. High costs associated with the purchase of branded goods 3. Low emotional component of the process of purchase of goods on the Internet (as compared to the physical purchase)

1. Provides the ability to buy expensive branded goods a t a discount of more than 90% selling them at auction system. Ability to provide discounts is realized at the expense of fees for the right to participate. We make goods with high value accessible 2. Due to the possibility of discounts, we save significant amounts of real Purchasers 3. By participating in online events, the process of goods purchasing becomes excitable, emotional and

exciting

BUSINESS MODEL OF BonusMall.ru SERVICE*BUSINESS MODEL OF BonusMall.ru SERVICE*How does BonusMall.ru work?.

* For detailed sketch of business model see Annex

How is sale going?


Who pays forthe deal?

What is the resultof the operation?

Starting price of the

goods is 100 rubles. Each

bid increases the price by

10 kopecks

Auction duration is

10-20 seconds. Each new

bid resets the timer of the

auction, and the

countdown begins again

The winner is the one

whose bid was the last.

Discounting occurs

through auctions

system organized on

BonusMall.

Discount is

compensated from

the auction fees.

The winner buys won goods

at the price that was set in the

auction, which is lower than the

market price by more than 90%

Losers buy goods at the

market price. Money spent on

auction fees shall be credited to

the payment.

BonusMall earns market

mark-up on goods sold, as well

as the cost of rates of those

Users who did not use them to

buy-out the goods at the market

price


* Capitalization calculation using multiplier P/S (capitalization/sales), inflation-adjusted +2.5% per quarter

-40 000

-20 000

-

20 000

40 000

60 000

80 000

100 000

Q4 14Q1 15Q2 15Q3 15Q4 15Q1 16Q2 16Q3 16Q4 16Q1 17Q2 17Q3 17Q4 17Q1 18Q2 18Q3 18Q4 18

Revenue EBITDA Net profit

FINANCIAL RESULTSFINANCIAL RESULTS

Capitalization: RUB 469 253 thous.*

NPV: 34,814

Annual IRR: 95%

Project ROI: 0.7 times per year

Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18 Q3 18 Q4 18

Revenue 9 314 12 002 15 572 22 260 32 507 48 276 56 700 62 080 70 840 92 773 91 244 90 883 89 509 81 981 79 076 77 181 77 863

EBITDA 1 868 - 989 - 8 997 - 1 881 - 9 091 - 17 310 3 801 15 980 25 479 34 199 35 452 35 495 35 810 32 562 31 161 30 724 31 133

Net profit 1 471 - 989 - 8 997 - 1 881 - 9 091 - 17 310 3 041 12 784 20 383 27 359 28 361 25 396 28 648 26 050 24 929 24 579 24 906

Free cash flow to equity (FCFE)

1 471 - 2 081 - 8 686 - 4 038 - 12 015 - 21 539 - 3 817 4 336 10 627 14 766 15 954 16 093 16 411 14 832 14 099 13 943 14 136


TEAMTEAM

Founders are 3 individual persons: Shklovskiy Andrei; Kobelev Vladimir; Shadrenkov Vasiliy Functions: Strategic and general management; Operational management; Technical management (IT)

Shklovskiy Andrei Education: Perm National Research Technical University (PNIPU) National Economic University, Higher School of Economics; Moscow Business School He has participated in a number of Russian and International conferences, trainings and seminars. Experience: He worked as the Head of the regional networks in the service sector. He has proven experience in management of projects for the development of territories, telecommunications industry, brokering. He was the director of technological project of engineering and metallurgical company KRASS. He took part in the leadership of public-private projects (Transport, Education, and Infrastructure). Shklovskiy Andrei holds the position of Head of “International Virtual Trading Platform” LLC.

Kobelev Vladimir Education: Perm State Technical University, ETF, System EngineerExperience:2008 – Current date: Repair workshop, CEO2006-2008 Engine Yard, after-sale service director, 2004-2006 Jauza Motors, Deputy General Director, 2001-2004 Mobilis-Mobile, CEO, 1998-2001 Reid-Square, Chief Web Officer

Shadrenkov VasiliyEducation: Perm State Technical University, Automated Control Systems specialty (Diploma with honors); Physico-mathematical school No.146 of Perm, region winner at academic competitions in programming of 1998, awardee of the region at the academic competitions in mathematicsExperience:2013 – Current date: Director of R&D department of “Intek” LLC (www.intech-global.com) 2006-2013 Director of Information Technologies of “Rostelekontent” LLC 2004-2006 Technical Director of “Mobilnyi aktiv” LLC (www.mobak.ru)

Team members:Project Manager; Programmers and system administrators; logistician; marketing expert; SMM specialist; User Support Specialists (feedback, social networks, forums, blogs); Promotion Expert (own advertising campaigns and channels, the interaction with the CPA partners)All team members have received special education and constantly improve their qualifications. They have extensive experience in managing of development and marketing of custom IT-products and start-ups.Technicians of the BonusMall.ru team have the necessary qualifications and experience for the development and support of large high load Internet portals. Including experts on: - programming languages C#, PHP, JavaScript, C++, VBA, Assembler and web development technologies HTML, CSS, AJAX, JQuery, SOAP, Silverlight, XML - DBMS: Firebird, MS SQL, Oracle, MySQL - high load servers and related technologies: nginx, php-fpm, haproxy, percona, bgp, and work with server and network equipment juniper, cisco, dlink


PROJECT SUMMARY PROJECT SUMMARY

1. The service niche of BonusMall.ru is free, big enough and its competition is low. The Market of Russia and Russian-speaking CIS countries

is wide and growing.2. The current product of BonusMall.ru is of much interest to Users and it is apparent due to its quick growth.3. Our team is ready to provide the scaling of this service, the acquisition of a substantial market share and the future improvement of its

internal efficiency.4. BonusMall.ru - resident of IT - Park www.chelny.itpark-kazan.ru

Investment proposal Investment amount: 58,5 million rubles. Partial investment from 5 million rubles. Proposed share: 35% Term of investments return: 4 years Outcome:- The sale of a controlling stake to a strategic investor (a major international player: MadBid, QuiBids, DealDash). The MadBid company has shown interest in the BonusMall service.- The buyout of the Investor's share by the company's Management- The return of investments from the dividends

Best regards, Andrei Shklovskiy

Contacts:

www.bonusmall.ru

Telephone: +7 (965) 562-24-64

E-mail: [email protected]

Skype: andreishklovskii

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