Pitch Deck 2016

Global InnovationOur dream is to challenge the Status Quo of online e-grocery delivery, and help people save money. Our mission is to empower households to take control and better manage their grocery budgets.

The Dream

The Opportunity

Limited optionsResidents and visitors within the UAE struggle to find a premium online e-grocery platform where they can compare prices of different supermarkets products in one platform.

High spendingThe choice of supermarkets is based on the location and convenience, which leads to choosing a relatively expensive retailer and driving to busy Malls.

Time Residents have a busy and fast life, and the option of a quality quickgrocery delivery service is not well investigated

Compare & Save

The only platform in MENA that offers a price comparison

solution of total cart value, that unlocks saving potentials.

Fast & Reliable

Reliable and fast on-demand delivery

service with dedicated personal

shoppers.

Shop from home

The convenience of shopping from the

comfort of your own home.

Positioning

Benefits

First Price ComparisonUAE’s First Price Comparison Website; that Allows User to Compare & Save on Their Daily Grocery Shopping with Premium and Pre Selected Retailers

Best Customer ServiceIn-house Analytic Engines and Third Party API’s to Retain loyal users and understand their behavior patterns and tailor personalized marketing plans

$

InnovativeOn-Demand Grocery Shopping Portal, with dedicated Personal Shoppers, in The UAE

Whilst the UAE online grocery market is still in its infancy, the potential for growth is exponential when we consider:

➔ The relatively low labour and fuel costs in the UAE, which could be a key enabler for new players moving into the online grocery market.

➔ The ability to quickly onboard lessons learned or tried and tested methods from other countries. For example, the concept of ‘store-to-home’ fulfillment, which has replaced ‘warehouse-to-home’ in more recent years.

The e-grocery market in the UAE lacks awareness and

interest from the consumers due to their concerns about

online security.

But Shop On Click can provide consumers with proper

programs and high-security measures of online shopping to

prevent the fraud, thus becoming a market pioneer.

5.3 BillionTotal Mass grocery retail in 2014

74%Grocery Trend in

201570%With F&B contribution

Market Opportunity (UAE)

UAE largest mass grocery retail sales exceeded 5.3 Billion and expected to increase to 20 Billion in 2020

With The Total food and Beverage Market Contributing to 70%

Mass Grocery retail trend in 2015

Sales 2011 2012 2013 2014 2015

Total retail format sales 60.85 65.02 68.13 72.37 76.83

Food retail format sales 21.92 23.28 24.28 25.64 27.06

Total grocery spending 24.48 26.03 27.17 28.72 30.35

6.33% 4.37% 5.70% 5.67%Average growth of 5.51% per year.

Source: Grocery Retail Trends in the United Arab Emirates Report

Market Opportunity (UAE)

Market Validation

Buy Grocery Onlineof online users in UAE

55%

$23 Billion USDSpent on Food in UAE in 2015 making it the 3rd

largest category

Source: The National

Internet penetration in UAEWith high mobile penetration

93%

$2400 Per PersonAverage monthly food expenditure per person

Source Google

Customer’s Profile

Asian/European/Expats consumers

Assign a given budget

Product needs

Seeks suitableproducts

Arab consumers

Emotional attachmentto product/service

Decides consumer’s financial capacities

Food is the 3rd largest category on which money is spent (after rent & fuel)

Purchasing cycle Purchasing cycle

Marketing Strategy

Analyze , Personalization & Segmentation

• Predictive analysis Software (sales KPI’s)

• Mixpanel

• Segment

• Hotjar

• Intercom. Mailchimp

• Hot Jar (live video recording and heatmaps)

• Web Push Notifications

• Content Marketing (howtoshopsmart.com)

• Influencer Marketing

• Referral Marketing

• Adwords, SEO, Retargeting

• Social Media Marketing

• Partnerships

Acquire

EngageFollow up

Variation Activity Stimulation Pleasure

Syste

ma

tic

Pre

stig

eA

chie

vem

ent

Dyn

amic

Control Peace of mind Stability Tradition

Safe

tyB

elo

ngi

ng

Car

eH

arm

on

y

Informal

Helpful

Down to earthReservedSpecialist

Innovative, exciting, energetic, vital

Open, lively, impulsive Warm, generous,

carefree, happy

Analytic, focused, proud, exclusive

Restrained, tranquil, calm

Faithfull, cautious, humble

Familiar, tolerant,

kind

Target oriented, ambitious,

determined, sophisticated

SpontaneousChallenger

InstaShop

El Grocer

Shop On Click

Why are we different

Not the normal supermarket

We have partnered with premium retailers to ensure highest quality of products delivered.

WHY

More Risk = Control

On-demand grocery delivery service, we handle our logistics and operations to ensure premium and on time delivery.

Every Little, Helps..

Different not BetterWe aim to be different not better, thus we prioritize our customers satisfaction by developing a product that will enable them to manage their grocery budgets, and unlock BIG SAVINGS

How we make money?

On Demand

Charge end User a fixed delivery fee based on the volume of their order. Average delivery fee 10 AED.

8% markup on products above AED 12

SaaS Subscription Providing Data & Insights to Retailers / Brands about shoppers behaviors in relation to a specific location and segments

subscription based model where we charge based on the number of MTU data required.

Profit – Loss AED

7,659

4,112,980

33,046,400

301,744

2,577,969

11,271,613

(294,086)

1,535,011

25,846,400

35,679

7,979,980

120,406,400

(20,000,000) - 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000

Year 1

Year 2

Year 3

Summary

Total Revenues Net Margins Total Operating expenses Gross Margins

Year 1 Year 2 Year 3 Total

Model 1 On Demand Commission 7,659 1,712,980 25,846,400 27,567,039

Model 2 Subscription - 2,400,000 7,200,000 9,600,000

Gross Margins 7,659 4,112,980 33,046,400 37,167,039

Total Revenues 35,679 7,979,980 120,406,400 128,422,059

Operating expenses:

Sales and Marketing 14,000 84,000 94,844 192,844

Rent & Utilities 58,333 80,000 150,000 288,333

Payroll 213,500 2,166,500 7,800,000 10,180,000

Visa & Licencing Fee 15,000 30,000 30,000 75,000

Legal Expenses - 6,000 6,000 12,000

Technology 911 211,469 3,190,770 3,403,150

Misc - - - -Total Operating expenses

301,744 2,577,969 11,271,613 14,151,327

Net Profit (294,086) 1,535,011 21,774,787 23,015,712

Annual Growth (In Times) 6.22 13.19

Commulative Profits (294,086) 1,240,925 23,015,712 23,962,551

Net Profit Margin -3839.84% 37.32% 65.89% 61.93%

Income Statement AED

Total Capital In Company

80,000$ - Jun 2015 - Present

Required Capital

$500,000 @ 25% Equity

Pre Money Valuation

$2,000,000

Duration

14 Months in the scenario of 0 revenue

Investment Proposal

Use of Investment

15%Marketing & Advertising

55%Salaries & Rent, Legal

5%Contingency & Reserve

25%Technology, Operations & fleet management

5%

55%

25%

15%

Investment

$500,000

Milestones

2016Launch UAE MVP

A new on demand model of shop on click

Oct

2017Reach 1000 Orders / day in Dubai

Following main Dubai Areas coverage

Ma

y

Expand to Turkey

Jun

Incorporate and Raise Funds for EU Market

Target Markets , Netherlands, France

Oct

The Superstars

Mohmed Al AraimiFounder & CEO

Bello Abu BakarChief Technical Officer

Zain KhanCOO & VP Marketing

Ahmed Al HosniCountry Manager Oman