Pitch Deck 101
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Transcript of Pitch Deck 101
![Page 1: Pitch Deck 101](https://reader031.fdocuments.in/reader031/viewer/2022022414/589c22261a28ab65248b48e7/html5/thumbnails/1.jpg)
101
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HR Consultants
Corporate
Training
Consultants
Accountants
Product design
& innovation agencies
Management
Consultants
Branding AgenciesSales
Consultants Ad Agencies
PR
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Brand website
Online ads
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Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps
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Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps
“Serious” apps
Digital service design
Digital product
design & testing
Co-creation
Crowdsourcing
E-Learning
E-Recruiting
Digital transformation /
change management
Social analytics
Digital supply chains
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Accenture
buying Fjord+
W+K
aces social with Old Spice+
WCG
buying predictive analytics firm
+
+
WPP
buying AKQA
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Source: Joanne Davis Consulting
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Source: Joanne Davis Consulting
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the
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business name
what you do, not who you are
current traction
key presentation takeaways
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Mohamad GandaraChief Marketing Officer @ideaimajiLeads a team of generally smart people.
Responsible for managing clients.
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© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
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pitchthe
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problem validation data
personalize the problem
quantify where appropriate
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•
•
•
•
•
•
•
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our
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overview of product or service
your value proposition & key benefits
avoid technical specifications
include imagery where appropriate
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the
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overall market size
tiered breakdown of market penetration
demonstrate credible market research
opportunities for expansion
graphs & charts are a plus
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the
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top three to five competitors
similarities & key differences
your competitive advantage
charts & visuals make it simple
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© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
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© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
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the
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go-to-market strategy
how you will reach your customers
marketing channels
campaign strategy
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final
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powerful visuals leave a lasting impression
be consistent – themes, fonts, colors
avoid stock templates & animations
include logo, website, & social media info