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Transcript of Pitch
My Brief
You have been commissioned by the Northern Echo to produce a new
magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your
magazine for a specified audience segment within the 16 to 25 age group.
“
”
To ensure that I am able to meet the brief I have done the following: - ABC1- Ensured that the quality is high - “women’s health and lifestyle” for 16-25 year olds- a gap in the market and is commercially viable- self financed through sales and advertising.
How to meet the brief…
Things to consider…
SECONDARY AUDIENCE
The secondary audience for my magazine will include Northern Echo readers, parents and siblingsIn order to avoid offence and ensure the secondary audience are happy there will be…
- No taboo lexis- No inappropriate content- No nudity
The PCC is a body who deals with complaints from members of the public about the content of magazines and newspapers. There are 16 codes that must be followed by magazines and newspapers. The PCC look into complaints that have been made by individuals who believe that the
code has been breached.
To ensure I do not break any of the codes I have created 5 golden rules I must follow…
Things to consider…CONSTRAINTS – THE PRESS COMPLAINTS COMISSION
Things to consider…
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It is very important to ensure that informed consent is given before questioning, photographing or publishing information about an individual.
To ensure trespassing doesn’t occur I will gain consent from the land owner to be allowed to access the area and to take photographs on it.
I will be considerate and caring when discussing sensitive topics such as illness, shock and grief.
I must ensure all information is confidential therefore not giving out information about an individual e.g. name, age and race. Unless permission is given.
I must ensure that all information about a topic, individual or organisation that is published is accurate.
Not only does Impulse concentrate on the social aspects of women’s lifestyle including fashion,
beauty and makeup, it dives deep into the wellbeing of the target audience focusing on both the
mental and physical health.
My USP
I briefed my idea which involved discussing the genre, design, target audience and article ideas and gained this
feedback…
Briefing my idea
“Good ideas, different compared to what you get in other women’s
lifestyle magazines”
“Sounds interesting but research might be difficult!”
“the genre is unique and the article ideas are very untouched”
Genre Research…Bright lively colours
Catchy sell-lines
Active layout
Young model
Variety of fonts
Use of shapes
Bold fonts
How it affected my design…- Colours- Sell lines- Fonts- Imagery
Genre Research…
How it affected my design…- Colours- Layout- Fonts- Imagery
Colourful
Various images
Active layout
Young model
Variety of fonts
Breakout box
Pull out quote
Mock UpsTHE GOODS 1- Clear layout
- Suitable colours- Nice use of black and white images
- Good amount of columns.
THE BADS
- Confusing main image- Too much text on one side
- Images should be incorporated into the text
Mock UpsTHE GOODS
THE BADS
2- Nice spread out and clear layout
- Pale colours are suitable- Appropriate images, especially black and white
- Column use is good due to being spread out
- Pink is quite a jolly colour- Kicker is difficult to read
- Cluster of images makes caption difficult to read- Pull out quote needs to be incorporated better
The Name…
- Not too long, not too short.- Memorable
- Can be related to genre- Related to female products e.g. body sprays
- Different
My Aims…
- All readers are able to relate, yet personal to each individual
- Discusses topics which are rarely touched on- In-depth and understandable to bright and
intelligent readers- Doesn’t create stereotypes for women
• Front cover• Content• Article 1 – Depressingly Common• Article 2 – Diets. Dangerous or Delightful?• Article 3 – Eat Well. Stay Well.
Overall Product
Article DetailsFRONT COVER
Images – active, ideal, window to future self, mid-range Layout – clear, professional, exciting, explosiveFonts – bold, capitalised, italicised, clear, (sans) serifColours – black, pastel red, white, girly, bright
Article DetailsCONTENTS PAGE
Images – active, close up to long range, explosiveLayout – clear, classy, professional, explosiveFonts – bold, serif, clearColours – bright, pastel, rule of 3 (black, red, pastel red)
Article DetailsDEPRESSINGLY COMMON
Images – static, black and white, mid-range and close up Layout – clear, spread out, break out boxesFonts – serif fonts, clear, bold, italicisedColours – pastel, black and white, plain, dull
Article DetailsDIETS. DANGEROUS OR DELIGHTFUL
Images – window to future self, active, bright, active Layout – explosive, exciting, break out boxes, clear Fonts – serif, clear, bold, italicised Colours – colourful, pastels, variety, bright.
Article DetailsEAT WELL. STAY WELL.
Images – active, mirrored, split image, long range Layout – clear, spread out, break out boxes, 2 columns Fonts – serif, bold, italicised, clear, eligible Colours – bright, pastel red, white and black (rule of three)
- 1 6 p a g e s- P a p e r s i z e – A 4- P a p e r t y p e – g l o s s- P r i c e - £ 1 . 5 0- 1 / 3 a d v e r t s- D i s t r i b u t e 6 , 0 0 0
c o p i e s
Conclusions
DISTRIBUTOR – HEARST MAGAZINE UK
- W e l l k n o w n- S p e c i a l i s e s i n m i d - r a n g e- D i s t r i b u t e s s i m i l a r m a g a z i n e s
e . g C o m p a n y a n d C o s m o p o l i t a n
Personnel Rates
Journalist
Photographers
Models
Subeditors
Researcher
Make-up Assistant
£25
£25
£60
£9
£30
£25
Personnel Expenditure
£325
£780
£63
£375
£30
1 2
3 4
5
Journalist (£325 = 13 hours)
Photographer (£780 = 13 hours)
Researcher (£63 = 7 hours)
Subeditor (£375 = 15 hours)
Make up Artist (£30 = 1 hour)
Total Personnel Expenditure = £1898
Equipment Costs
Studio
Flash Lighting
Camera
QE Insurance
£240 = 13 hours
included
£203 = 13 hours
£100 = 1 day
Equipment Expenditure
£240
£203
£100
1
2
3
Studio (including lighting) (£240 = 13 hours)
Camera (£203 = 13 hours)
Insurance (£100 = 1 day)
Total Equipment Expenditure = £543
Advertising Prices
Advertising Sizes
1 insert
2-3 insert
4-6 inserts
7+ inserts
DPS
£2200
£1050
£800
£725
DPS
-Specified Position-
£2500
£1300
£925
£815
Full Page
£1150
£630
£460
£415
Full Page
-Specified Position-
£1300
£800
£505
£470
Half Page
£565
£260
£240
£220
Quarter Page
£205
£190
£150
£140
1/8 Page
£95
£80
£70
£65
Advertising Sales£1300
£1150
£1150
£2200
1
2
3
4
1 x back cover
1 x inside front
1 x inside back
1 x DPS
Total Advertising Income = £5400
My Brief
You have been commissioned by the Northern Echo to produce a new
magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your
magazine for a specified audience segment within the 16 to 25 age group.
“
”