MY PITCH

INITIAL IDEASThe music magazine I am going to create is going to have a hard rock/ rock sub-

genre, following in the styles of Guns n Roses, Aerosmith, Metallica.

Although my magazine will include articles of the greats featured

above, it will also introduce new artists following the same style of

music.

EXAMPLES OF SIMILAR

MAGAZINES

THE INSTITUTION/

PUBLISHINGInstitutions that may be

interested in producing

my magazine would be

Bauer Media Group

(Kerrang!) or IPC Media

(NME). These

institutions focus on

magazines on similar

sub-genres, however

may be interested in

taking on a new

magazine, with a mix of

classic and new rock

artists. My magazine

would benefit these

THE TARGET

AUDIENCE. Average 60% male readers, 40% female.

. Average ages ranging from 20-30 years.

. Readers in university or full time employment.

. Media interests: Music, concerts, travelling, culture

. Buying interests: Music, merchandise, gig tickets,

piercings/tattoos, etc.

. Readers on average income

. Potentially readers would be in group B- E. Majority would be in C2

on a basic income, allowing them to spend the money on interests

like music, concert tickets, etc.

The readers of my magazine will be those who are ‘religious’ fans of

the hard rock/ indie

IMAGES THAT REFLECT MY TARGET AUDIENCE

STYLE AND MODE OF ADDRESS OF MY

MAGAZINEThe style of my magazine will

be similar to MOJO and

HAMMER. The central image will

be placed directly in the

centre, with the masthead

above, in a large eye catching

font- reflecting the brand

identity.

Colours such as Black, red and

yellow will be used frequently

through the house style.

The mode of address will be

informal, however with some

aspects of formality

throughout the reviews and

promotions, the semantic field

is going to be linked to the rock

genre, using technical

MAGAZINE NAME IDEAS

UNDERGROUNDINFERNO

SMASH

DOMINATION

UNPLUGGEDGORE

MUSIC MY MAGAZINE IS GOING

TO COVERMy magazine will cover classic, globally appealing rock artists such as Metallica, Gun N Roses, etc, however will introduce some new rock artists, where there is a gap in the market. Majority of new music is related to the indie/ pop genre, so my magazine will differentiate from the typical mainstream artists.

Articles will be including reflecting the early days and success of global artists, however will introduce new rock artists who are becoming popular, promoting how they will appeal to the magazines target audience.

IDEAS FOR MY DOUBLE PAGE SPREAD

My double page spread is going to feature an article about a new rock band discovered by Steven Tyler in America and is now planning their first gigs in the UK. The text is going to be boxed, in a question and answer style format.

The reason I have chosen to create my DPS based on a new artist, is because it will appeal to the target audience. In the present day, not many new rock bands are introduced in the music world, and if they are included in a magazine with the likes of Bon Jovi and Guns N Roses, it will make the target audience more intrigued.

There will be a 50/50 ratio of picture to text, with the artist on the left hand side of the page. The photography will portray them in an informal way and the language/ terminology included in the article will be informal/ colloquial and slang, reflecting the sub-genre.

QUESTIONS…

Which name would you think would be more appealing

for the title of my magazine?

Do you think that this magazine will be successful,

differentiating from magazines in the music world today?

Why?

Do you think the language within the interviews/ articles

should be informal/ formal? Which would be more

appealing

for the target audience?

What colours should I use within the main house style of

my magazine,

reflecting the brand identity?