PULSEFITNESS

My aim today is to convince you that my ideas for a new magazine fit your brief and present the best solution for your organizations' needs

Introduction

Client Research

I have been commissioned by

to produce a new magazine or newspaper product.

My product can be in any style or genre

Has to be self financed through sales or advertising.

Must have a target audience within 16 to 25 years old

How having the Northern echo as my client has affected my ideas.

• Cannot have explicit content

• no taboo language

• The language I use in articles must be easily understood by all ages

Client research

Magazine name : PULSE

Target Audience : Male, 17-24 Taboo language : None

Explicit images : None

Language used : All ages

Financed by : Sales & Ads

I am confident my magazine fills the gap in the market because no other fitness magazine tackles issues from the media.

Also no other magazine tries to find the most efficient cheapest way of getting fit without losing quality.

It is hard not to have much flesh showing in photographs because people want to see what they can get from doing a certain workout so instead I have to have people wear t-shits which can hide certain parts that are important in a magazine of this genre.

Client Research

Client – Northern Echo

Wanted me to create a magazine

I have created a unique magazine for them

The target audience caused problems

Audience is unique, no other fitness magazine focused on the north east.

Client Constraints

• They have local advertising • Not many big sports brands • Don’t make big money from advertisement

• Additional readers • Content must suit all• Photography must be non explicit

• So…• My photography will be good for all ages • No taboo language • The topics can be good for most reader

groups

Client Constraints

Magazine is distributed with the Northern Echo around the Northern Echo.

Around 40,000 copies are read.

Genre Research

Genre is HEALTH & FITNESS

My ideas were from my personal experiences and struggles

Research changed what I was going to write about also because I didn’t want to have articles that have already been done.

Genre Research

Men’s Health influenced my magazine as it is the biggest fitness magazine

I looked at this magazine to see what features I should include and what I could do differently.

Genre Research

I used these techniques so I could make the magazine as unique and different as possible.

Audience Research

The audience is that of readers from the Northern echo that are

Male & Female readers

Wide range of ages from as low as 20 to 60+

Audience Research

Problems caused:

Content has to be readable for all ages

Language choice has to suit all

Photography must be suitable for everyone

Audience Research

The design appeals to the audience because:

The colour scheme is not aimed at male or females

Modern looking, slick design

Commercial Viability

Editorial Personnel Equipment Printing TOTAL EXPENDITURE0

1000

2000

3000

4000

5000

6000

7000

Total Expenditure

£

Commercial Viability

Income

Adver

tising

inco

me

Cover

pric

e

Total

sales

est

imat

e

Sales

incom

e

TOTAL IN

COME

NET PROFIT

/LOSS

0

10000

20000

30000

40000

50000

60000

£

Constraints

PCC

I must be fair and truthful

Permission to take photos

Abide by the law

Schedule

Problems:

Holiday October 15th – November 4th

Snow may cause problems getting to college

Sickness can also prevent attending class to work on project

Schedule

So….

I will do work outside of class

Work missed when on holiday will be caught up on in free periods

The Product

Cover:

Three colours usedBLUE, RED AND BLACK

Male model on the cover facing forward (Butterfly photograph)

Promotional advertisement below

Sell lines and article titles around the image of the model

Title is thick and bold

Name of magazine is PULSE fitness

The product

Contents page

First page (Left) has a full page advertisement

Second page (right) bottom half advert, top half contents

The product

1st DPS

Is there a perfect body?

Black title colour, word ‘perfect’ is red

Image on the first page in the top left corner and image on second page bottom right

The Product

2nd DPS

The best supplement for you

Black and red colour title

Thick bold font

4 images of supplements

4 breakout boxes

Text with all 4 images

Quotes

Website

The Product

3rd DPS

7 images of gear and equipment

Text with all 7 images giving them a description and review

Price for all 7

Blue title colour

Thick font again

The product

Flat plans:

Language – no taboo, formal and informal

Images – no explicit ones

Colours used – Red, Black, White, Blue

Fonts – Bold, Thick, Sharp

Layout

Conclusion

I want a fitness magazine for the north east that understands how money can be an issue when wanting to achieve a goal

USP – Affordable ways of going to the gym and making it a success

Thank you