Pitch

Audience Profile

17 y/o MaleMiddle class,He is a care-free teenager who lives dead-centre in the city of Leeds. He spends his time learning to play acoustic guitar with the help of his older brother who plays in a band and hanging out with his friends outside Starbucks. He spends his money on iTunes, buying songs from his favourite bands (Two Door Cinema Club, Bombay Bicycle Club) and clothes, as well as going out with friends to gigs and waiters at a restaurant near his house on a Friday night and uses the wages he gets from this to put towards his savings for Leeds Festival that he plans to go to in the Summer. He practically lives on social networking sites like Facebook, Twitter and Tumblr. He is studying Graphic Design at college and plans to go on to University, but more for the experience and less for the qualifications he will gain from it.

An example of a member of our Target Audience would be:

We used quantitative data research so we could get a feel for what our target audience would be like, this is what we found.

Formed in 2007 and are from Northern Ireland.

The “Indie Rock” genre felt like the most suitable to build our project upon because they have quite a niche audience, and the people in our group also showed a preference to the band we chose.

Unlike other “Indie Rock” artists, some have very few music videos. Two Door Cinema Club do not have many, however do have enough for us to identify the style and conventions of their specific music videos.

Two Door Cinema Club

- Catchy, good beat so we can edit the music video around it which suits the synopsis

- It is a song our group is familiar with, which helps us when writing the storyboard, more of a group agreement to choose this song

“What You Know”

Inside

Outside

OUR MUMS OUR DOGS OUR CATS OUR DADS OUR PRODUCER THE DIRECTOR OUR GIRLFRIENDS, CATS, ETC ETC ETC

Who they would like to thank, light font so we can still see the picture of the band in the foreground.

Tour DVD, “Bonus” material, Director, Producer, what it includes, bonus features, chapters etc etc

01: Beacon02: What You Know03. Next Year 04. Handshake 05. Wake Up 06. Sun 07. Someday08. Sleep Alone 09. The World Is Watching (with Valentina) 10. Settle 11. Spring 12. Pyramid Lots of writing Lots of writingLots of writingLots of writingLots of writingLots of writingLots of writingLots of writingLots of writingLots of writingLots of writing Lots of

This music video resents the band as fun, independent, young. Makes their target audience idolise them as well as relating to them for having the same kind of lifestyle, messing around with friends doing stupid things etc.

The idea we had for our music video was to film the band around places that usually wouldn’t be associated with the “young adult” age group. The overall idea is to just film the band messing around in York at the Christmas fayre and Christmas market; hanging around at a coffee shop; doing the typical things that alternative teenagers are labelled to do. The music video would include elements of performance, performing in the streets and various other places. It would also be filmed from about midday into evening – so we see the transition of lights in York which creates a more dramatic effect in the video.

Synopsis

Locations:

Ideas for Music Video

Usually associated with older people, makes the band stand out and appear out-of-place and something special.

Props: