Pitch for our music video

Brianna Lewis (P1-15)

The song we have chosen to film a music video for is Ladykiller by the Saturdays. We chose to do this song rather than any of the others because we had more ideas on the variety of different shot types we could use. We also had thought of a strong narrative and plan to do a short introduction before the song begins to play. You can find more on how we chose the song here.

Song Choice

LocationFor the introduction we are planning to film a formal, dinner party scene. This footage could be taken in any member of our groups dining room.

For the footage of the girls lip-syncing, we plan to film in front of a plain wall. From this, we will make the shot look more visually interesting through using a torch and a bounce board to create shadows and golden lighting.

When filming the shots of us running and the boys chasing us outside, we have thought briefly about locations such as Mill Road bridge and the centre of Cambridge. We will research more into other locations and create a location recce.

Performance styleOur music video will be a mix between a performance and narrative based. The ‘singers’ in our music video will not necessarily be performing to a live audience but will be performing to the camera.

We have thought of a strong storyline to be portrayed through an introduction and continued throughout the duration of the video. For more information on our storyline click here.

We plan for our artists to be represented as young, energetic, fun-loving, rebellious.

Clothing, make-up and propsFor the dinner party scene, the girls are going to be in ‘dressy casual’ wear and the boys are going to be in shirts. When filming the footage of the girls lip-syncing they will be wearing party wear such as a dress or skirt.

The girls hair will be straightened or curled and their make-up will be bright and bold to continue with the ‘party’ theme.

For props, we will need one of the boys to wear a watch so that they can later look at it. We will need wine glasses and bottles of wine placed on the table to make the dinner scene look sophisticated and dull for the girls. And we will need make-up, to place around the bathroom for a variety of shots.

CastingFor our music video we will need:• Two girls to lip-sync the song

and act in the dinner scene and outside scenes.

• Two boys to act in the dinner scene and outside scenes.

Instead of nominating one camera person and lighting technician. We plan to take it in turns as there will be times when some of us will be on camera whilst others will be off. We will also all get a chance to have a go at each job.

Filming style, effects and editing

We are planning on filming location by location rather than following each shot on the storyboard and going from the boys looking at their watch at the dinner table to the girls running away outside as this would be very time consuming.

When editing we will be placing the track and footage of the girls lip-syncing in the correct position and then adding lots of the other shots we had filmed over the top.

We have been thinking of looking into how we may be able to apply a split screen effect on our editing software, Adobe Premiere Pro, to add a touch of humor to our final product. In some cases we may choose to adjust the brightness and contrast. We may also decided to increase the speed of some clips to keep with the pace of the music.

Links to Goodwin's CriteriaWe will be focusing on the three points of

Goodwin’s criteria:

1. Music and visuals – the song is a pop genre, upbeat and lively. In our music video both boys and girls will be running about giving the audience an energetic feel. The girls may also create a dance routine.

2. Lyrics and visuals – part of the lyrics are ‘go, run, run, run’ and the visuals make this literal because the girls will be running away from the boys.

3. Selling the artist – by simply creating a music video helps to sell the artist as it will be advertised on TV channels. Our final music video will focus on the two stars it by making them the subject of each shot.

OverallOverall, we believe that our final music video will be able to engage the audience for the full duration time because we have an interesting yet humorous narrative and visuals to go along with the storyline. We are planning to get a whole variety of different shot types and add effects that will mean our final music video is visually interesting for the audience.