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AFEASIBILI
TYSTUDYFORTRAVELAGENCY
1 ABRACIA, Hector2 AGRAAN, Precious App3 AGUILA, Ma. Cristina4 AKIATAN, Trixie Mae
5 ALIMES, Ruchai Mae6 AMORA, Joe Ann7 AWA, Euliza8 BANDOLA, Jessanel9 BENDAL, Joanne10 CANTON, Fatima45 ARIVE, Erlisar
46 CASTILLO, Richalyn
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TABLEOF CONTENTSEVIRA TRAVEL AND TOURS
History.......................................................................................................................................................5
Mission......................................................................................................................................................5
Vision........................................................................................................................................................5
Objectives.................................................................................................................................................5
Keys to Success........................................................................................................................................6
Services....................................................................................................................................................6
Industry Analysis.....................................................................................Error! Bookmark not defined.
Macro-environment.................................................................................................................................11
Market Analysis.......................................................................................................................................13
Competition.............................................................................................................................................15
Competitive Edge....................................................................................................................................15
SWOT Analysis........................................................................................................................................16
Marketing Programs................................................................................................................................17
Direct Marketing Approach...............................................................................................................17
Informal Marketing / Networking.......................................................................................................18
Customer-Based Marketing...............................................................................................................18
Distribution Strategy...............................................................................................................................18
Pricing Strategy.......................................................................................................................................18
Sales Strategy.........................................................................................................................................19
Corporate Social Responsibility...............................................................................................................19
Operations..............................................................................................................................................20
Electronic Ticketing Operation................................................................................................................23
Organizational Structure.........................................................................................................................26
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Titles, Qualifications and Responsibilities................................................................................................27Compensation.........................................................................................................................................29
MATRIX....................................................................................................Error! Bookmark not defined.
Organization Policies...............................................................................Error! Bookmark not defined.
Key Financial indicators...........................................................................................................................31
Operating Ratio.......................................................................................................................................32
Forecasting Sales....................................................................................................................................32
Forecasting Sales
EXECUTIVE SUMMARYA significant growth was seen in the Philippine Tourism Industry as it
now plays an important role in the countrys economic development. This
has mainly been due to the advent of borderless and increased information
dissemination about the majestic sceneries throughout the Philippines.
We are on the edge of penetrating a lucrative market in a rapidly
growing industry. The current trend towards an increased in the number of
tourist entering the country presents an opportunity for Evira Travel and
Tours to penetrate the market. The countrys recorded tourist arrivals in
the first five months of 2010 increased by 5.371% compared to the same
period in 2009, 2.12% of which was from the travel of domestics tourists.
Evira Travel and Tours is a travel agency that caters responsible
travel and domestic ticketing to clients. Evira intends to guide customers
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in selecting trip(s) based on pre-defined vacation criteria. Evira Travel and
Tours seeks to differentiate itself as the one of the leading eco-tourism
travel agency in the National Capital Region. Evira Travel and Tours will be
dedicated to ecologically and socially responsible tourism. We will be
promoting Philippines tourism and at the same time encouraging
responsible travelers. We will strive to protect and preserve our pristine
natural areas and improve the well being of local people.
Our marketing strategy will emphasize focus. We are relatively new
company in the market and hence we will focus on certain kinds of
services with certain kind of clients. The business will initially start in the
local market, expanding on the regional market as we gain necessary
experience and positive expression. Primarily, the aim is to instill
awareness and confidence in our services. This will be done through
implementing a Market Driven Strategy that is committed to the
continuous creation of superior customer service in all phases of the
transaction. We will ensure that our prices take into consideration peoples
budgets, that this people appreciate the service, know that it exist and
how to contact us. Our promotional strategy will involve low-cost
advertising, informal marketing such as conventions, trade-shows and
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alike, personal selling tele-marketing and the internet. Details of which are
provided in the marketing section of this study.
We intend to build an advantage of being comprehensively
competitive in meeting our customers needs. There will be need to
evaluate jobs and remuneration packages against benchmarks to
employees for their agreed and set out tasks so as to ensure they are
competitive.
The company does not expect any problems with the expenses or
cash flow within the next three years. Annual cash flow for the first year
becomes positive in the fourth quarter of operation.
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EVIRA TRAVELAND TOURS
HISTORYEVIRA Travel and Tours started when a group of friends decided to
make something out of its common interest in travel and nature. Armed
with an advocacy of promoting Philippines best nature and visit spot,
these friends decided to create a company and it was established July
2010.
Evira Travel and Tours will initially include pre-arranged tours,
custom packages according to clients specifications, domestic ticketing
and as time progresses making reservations for lodging amongst other
related services. Evira Travel and Tours seeks to differentiate itself as a
premier in personalizing vacation for special time, not just to satisfy the
client but also to give special memory for them to cherish.
MISSIONWe are committed in providing our clients a responsible travel to
natural areas that conserves the environment and improves the well being
of the local people.
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VISIONOur vision is to be one of the leading Nature-based Travel Agency in
the Philippines.
OBJECTIVES1. To provide enjoyable and quality designed eco-trips on time and on
budget of our clients.
2. To be fully committed in supporting Philippine eco-tourism and
economic growth and development.
3. To increase the number of people visiting in the Philippines' tourist
spots.
KEYSTO SUCCESS The keys to Evira Travel and Tours success will undoubtedly be
effective market segmentation through identification of several niche
markets specifically in the location of the business. Along these programs
the company intends to implement advertising, personal selling and direct
marketing strategies to the target markets. Hence our key success factors
will include the following:
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1. Excellence in fulfilling the promise. We aim to offer completely
enjoyable, comfortable and informative travel vacations that will ensure
the travelers are satisfied and appreciative at the end of their trip.
2. Timely response to customers requests. We are not to delay our clients
in their queries. Hence we continually communicate with them so as to
ensure we are meeting our clients expectations.
3. Solid and strategic alliances. Considering the nature of our business, we
realize the importance of establishing long-term partnership so as to be
assured of constant flow of clients and high demand and fulfilling their
needs at every opportunity.
4. Marketing know-how. As a new business in the industry there is a need
for aggressive marketing activities to create awareness and be at the
top of the minds of our prospective clients.
SERVICESEvira Travel and Tours is a travel agency that caters leisure
excursions and domestic ticketing to clients. Evira intends to guide
customers in selecting trip(s) based on pre-defined vacation criteria.
Keeping in mind the comforts of a tourist, our fleet shall be very well
designed as per customer standards and expectations, thus we intend to
give:
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EX C I T E M E N T
Feel the excitement and fun as we bring you wide variety of sports
adventures and outdoor activities while enjoying the scenic views of the
Philippines.
VA L U E SP E N D I N G
Enjoy shopping for globally renowned products here in the
Philippines. From a variety of Filipino designer brands to items specifically
designed for the tourist market made from our finest native materials.
We value your money, so we guarantee an affordable shopping experience
with world-class quality.
Have a taste of Filipino Cuisine
Each region has its own particular cuisine, because of our culinary
expertise; we serve mouth-watering dishes with blend of Oriental,
European and American tastes.
IN T I M A T E W I T H NA T U R E
Relax, rejuvenate and be awed by the spectacular wonders of
nature and majestic attractions from different regions of the Philippines.
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Getaway from the hustle of the metro and indulge yourself with our
globally awarded hotel and resorts and experience the soothing touch of
our traditional healing massage called hilot from our wellness centers.
R E D I S C O V E R CU L T U R A L H E R I T A G E
Philippines is blessed with rich cultural heritage. We will visit and
explore destinations that will deepen our knowledge as a Filipino being.
AB S O L U T E L Y F E S T I V E
Filipinos are happy people and we love to celebrate. We never
forget our Patron Saints for bountiful harvests and there is no better way of
thanksgiving than by having fiestas and festivals.
All throughout the year different fiestas and festivals are celebrated
in countless towns and cities.
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MARKET FEASIBILITY
INDUSTRY ANALYSIS
Travel agency have important non-price elements in the industry
including the quality of service provided, staff with intimate knowledge of
destinations and products on offer, ease of access to the service, and
word-of-mouth recommendations.
Below are research and statistical report of domestic tourist volume
in Major Destinations and their profile and characteristics, year 2010.
DOMESTIC TOURIST VOLUME IN MAJOR DESTINATIONS
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January to May 2010/ 2009Destination 2010 2009
Metro Manila 301,043 288,732
Cebu 444,163 423,152
Boracay Island 252,890 238,125
Camarines Sur 284,977 275,574
Baguio City 303,718 275,574
Davao City 303,718 353,072
Zambales 126,302 117,493
Bohol 100,534 98,116
Camiguin 101,533 86,660
Negros Oriental 81,1941 79,409
Cagayan 78,144 75,131Ilocos Norte 75,281 81,172
Puerto Princesa 66,595 48,753
TOTAL 2,464,915 2,413,819
Source: Department of Tourism
PHILIPPINE TOURISTS PROFILE AND TRAVEL CHARACTERISTICS 2010
Mode of Travel Percent of Travelers
AIR 98.38
SEA 1.62
Gender
Male 60.88
Female 37.97
Not Stated 1.15
Average Age (year) 38.21
Purpose of Visit
Holiday 47.31
Visit Friends/ Relatives 25.59
Business 13.50
Official Mission 0.11
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Health/ Medical 1.20
Others/ Not Specified 12.08
Frequency of Visit
First Visit 31.55
Repeat Visit 52.67
Not Stated 15.78
Travel Arrangement
Package 18.28
Independent 64.72
Not Stated 17.00
Over-all Average Length of Stay
Foreign Visitors 15.88
Overseas Filipinos 44.21
Source: Department of Tourism
The details above show strengths that are essential in formulating
strategy to penetrate the market. Remarkable percentage can be used to
create continuous flow of possible clients and maintain long-term
relationship with them.
MACRO-ENVIRONMENT
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The diagram shows how the industry and its environment affect the
company in getting along with the competition and to prevent possible
problems which are related to the growth and progress of the firm.
P O L I T I C A L E L E M E N T S
Political arena has a huge influence upon the regulation of business,
and the spending power of consumers and other businesses. The
consideration of the following such as the stability of the political
environment; it will depend on the person who holds the authority. The
government can also influence laws that regulate taxes for businesses.
Marketing Ethics element sets the standard operating procedures
that will guide employees in meeting the needs of our clients.
E C O N O M I C E L E M E N T S
Demand and supply, trend and buying patterns are also to consider
before establishing a company. Philippine Tourism industry is mainly based
on the outcome of the country economic stability and resources. We
should also consider the level of inflation, employment level per capita as
well as the long term prospects for the economy Gross Domestic Product
(GDP).
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T E C H N O L O G I C A L E L E M E N T S
Change in technology can affect the demand for a firms products
and services. Innovation of central reservation system software may help
our business to operate and serve customers well. Another is the broad
usage of internet in this generation which can reach a great number of
clients.
Technological changes may create new opportunities for the firm or
threaten the survival of a product, firm, or industry.
S O C I A L E L E M E N T S
Customers lifestyle is one of the factors that may affect our
company. It influences the ability of the business to obtain resources,
make goods and services, and function within the society. This includes
anything within the context of society that has the potential to affect an
organization such as population demographics, rising educational levels,
norms and values and attitudes toward social responsibility.
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MARKET ANALYSISA significant growth is seen in the Philippine Tourism Industry as it
now plays an important role in the countrys economic development.
The countrys recorded tourist arrivals in the first five months of
2010 increased by 5.371% compared to the same period in 2009. 2.12% of
which was from the travel of domestic tourists.
Alongside this growth is the progress in the eco-tourism industry.
Eco-tourism is a rising trend in the travel agency. It intends to educate the
traveler, provide funds for conservation and directly benefit the economic
development of local communities. Earlier this year, former DOT Secretary
Ace Durano projected a double digit growth in the sector.
Department of Tourisms efforts helped sustain tourism growth in
the midst of challenges brought by the global financial crisis. And with the
implementation of Tourism Act of 2009, the commission envisions to
spearhead the development and promotion of more tourism areas in the
country, prioritize and coordinate the sectors infrastructure requirements,
as well as facilitate the linkages of tourism with agriculture and other
sectors, including the protection of environment and culture for future
generation.
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With the sustained growth and increased opportunities in the
industry, we decided to establish a travel and tour agency, focusing on
Philippines eco-tourism. Evira Travel and Tours will be promoting the
countrys cultural heritage, scenic places, and natural resources.
T A R G E T M A R K E T
Our target market will be from 21 to 30 years old, single, regardless
of gender and who lives in the urban and sub-urban areas. They have
reached tertiary level of education (college level) with a monthly income of
at least Php 15,000.00, and belong to class B or C; or the working class.
They acquire information about lifestyle trends and current events
through television, radio, print and the internet. They are the Yuppies
(young professionals) who are positive about life, fun-loving, outgoing,
adventurous and nature lover. They are socially conscious individuals with
concern for the environment. They want to go out of the busy metro for
fun and relaxation, and seek convenient yet economical travel experience.
Aside from business trips and company outings, this segment would
often travel during long weekends, Christmas vacation, Lenten season and
summer season. Their need for a convenient yet economical travel
experience is what we are about to fulfill. We will provide them a
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personalized vacation packages that will not just satisfy their needs but
will also give them a special memory to be cherished.
COMPETITIONThe travel and tourism industry is indeed competitive. The growth of
the industry paved the way for a more competitive ground for travel
agencies. Our competition will not only be based to those travel agencies
promoting eco-tourism and responsible travel. Evira will compete with
other travel agencies and ticketing offices in National Capital Region as
they offer alternatives to travel and have the advantage of established
relationships with clients.
There are nearly 200 travel agencies offering both international and
domestic travels and about 90 authorized ticketing offices in NCR.
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COMPETITIVE EDGEEvira Travel and Tours will be dedicated to ecologically and socially
responsible tourism. We well be promoting Philippines tourism and at the
same time encouraging responsible travelers. We will strive to protect and
preserve our pristine natural areas and improve the well being of local
people. Our Travel Agency will not just promote tourism but responsible
tourism.
MARKETINGAND SALES STRATEGYEvira Travel and Tours strategy will be that of differentiation from
our competitors in the local market. We ensure to provide our clients
unique, affordable, enjoyable and comfortable eco-trips, as well as
informative insights in various natural locations and areas. In terms of
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marketing, we are positive that our name and services will be marketed
extensively so that the customers will be aware of our existence. Our
effective interaction with our employees to our clients will strive to
establish a greater service value and satisfied and loyal customers.
Our marketing strategy will emphasize focus. We are relatively new
company on the market hence the aim is to instill awareness and
confidence in our services. The business will initially start in the local
market, expanding on the regional market as we gain necessary
experience and positive expression.
SWOT ANALYSIS
With the presented analysis, Evira Travel and Tours will strive to
implement the following strategies:
1. Market Driven Strategy. Establish a culture that is systematically
and entirely committed to the continuous creation of superior customer
service in all phases of the transaction, including timely follow-through.
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2. Aggressively promote eco-trips as healthy, eye-opening and exciting
activities as we intend to build image and awareness through
consistency and distinctiveness in our service programs.
3. Establish a high-performing team who is passionate and that displays
competence in customer orientation with the high regard for
professional ethics and Christian values.
4. Doing all of the above in a cost-effective manner.
MARKETING PROGRAMS
D IRECT MARKETING APPROACHMAY INCLUDETHEFOLLOWING:
Low Cost Advertising Specialties. Items specifically T-shirts and
eco tote bags, printed with Evira Travel and Tours, to be given to
our potential clients.
Direct Mails, Brochures and Newsletters.
Electronic Mails.
Telemarketing and Personal Selling. It will involve targeting
potential customers for our services and informing them of our
existence and destinations. We may then arrange an
appointment with the respective decision-maker, with the
intention being to lure them into utilizing of our services.
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INFORMAL MARKETING / NETWORKING Establish partnership that has the same advocacy as Evira.
Attend conferences that will further enhance our knowledge
about Eco-tourism and that would make valuable network.
Create, build and maintain social networking sites, like Facebook
and Twitter that will primarily drive awareness of our company,
this will also provides an opportunity for ourselves to acquire
information from potential clients.
CUSTOMER-BASED MARKETING
Emphasizing repeat sales by clients who have taken Evira Travel
and Tours eco-trips.
Deal with add-on sales to increase the total revenue per client
through the sale of extra products or services.
DISTRIBUTION STRATEGYEvira's distribution strategy will focus on the target market in the
National Capital Region to whom it will sell directly. Secondarily, Evira
seeks to establish distribution competence on the World Wide Web (www)
or the internet. Our website will improve the business ability to establish a
national reputation.
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PRICING STRATEGYMuch of Evira's pricing is determined by market standards. Evira will
attempt to maintain margins of 10% on all airline travel and packages.
Margins on all other products and services vary depending upon the
provider but are expected to average 20%. Evira will make every effort to
maintain a competitive pricing policy.
SALES STRATEGYFor the first year at least, the selling process will depend on
personal selling, networking and advertising to lure and inform our
potential customers about the services we offer. The total sales will be
composed of 70% for domestic ticketing and 30% from packages and
tours. It should be clear that we generate our sales from the efforts of our
agents; they will have their quota per day.
CORPORATE SOCIAL RESPONSIBILITYEvira recognizes the fact that as it is involved in the tourism sector
of the overall economy there is need to be involved in a wide range of
social responsibility engagement programs as to invest back into the
community in which we operate. Evira considers that in social
responsibility program we can indeed assist in improving peoples lives.
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One of the ways the company intends to be involved in is Sagip Ilog
Pasig through organizing cleaning campaigns. In order to entice the
community to get involved in these campaigns, as well as to create
awareness about our business and services we intend to give out T-shirts
and brochures and flyers with our company name. These campaigns will
help us build positive image and appreciated as a good corporate citizen.
TECHNICAL FEASIBILITY
OPERATIONSLOCATION
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Evira Travel and Tours will be located at the ground floor of Rosario
Commercial Building in Ortigas Avenue Exit Rosario, Pasig City. It will be
34.2 square meter office that will be maintained in a manner such that it is
conducive in inviting clients to visit for in-person consultations.
The location provides a greater access to the prospective customers
since Pasig has been one of the Metros important commercial and
business centers. Found here are the headquarters of the Philippine Stock
Exchange which is 2.9 km, Ever Gotesco ,Ortigas 1.9 km, Cosmos
Construction Corporation 1.4 km, IDS Logistics 1.6 km, San Miguel
Corporation head office 3.2 km, San Miguel Yakamura packaging
Corporation 3.3 km, MERALCO 3.2 km, PLDT 2.8 km, Honda Prestige
traders 3.2 km, Mitsubishi Motors Philippines Corporation 2.9 km, Banco
De Oro (650m,90m,1.2m), HSBC savings bank 1.5 km, Asian Development
bank 3.2 km, SM Megamall 3.3 km, Saint Paul College 2.5 km, University of
the Asia and Pacific 3.1 km, La Consolacion College 2.7 km, Arellano
University of the Philippines 3.4km,away from EVIRA Travel and Tours.
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Pasig is easily accessed from EDSA through most cities like
Mandaluyong and Quezon City, either via Ortigas Avenue or Shaw
Boulevard and the C5 road. The most commonly used mode of
transportation is jeepney that will go through most of the citys streets.
Alternatively, taxis can also do the same. The Business is open from 8:00
in the morning and closing at 5:00 in the afternoon, Monday through
Saturday, except holidays.
OFFICE LAYOUT
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Evira Travel and Tours will be renting a space at the ground floor of
Rosario Commercial Building.
The office area is divided into major sections as follows:
1. Area for walk-in customers
2. Counter (includes computer, landline and fax machine)
3. Small office/ cubicle for the general manager (includes laptop
4. Comfort room at right side corner
5. Air condition unit at the front left side corner
BUILDING AND FACILITIES
Evira will rent a 34.2 square meter office that cost Php 23,000.00
per month that subject to the policy of 2 months advance and 1 month
deposit. Water and electricity depends upon the reading of the meter
consumption.
The company and the owner, Mr. Erlisar B. Arive, is qualified and
authorized to operate a travel and tours agency business in Pasig City,
Philippines, by securing the following permits:
Mayors Permit which certifies that the owner, Mr. Erlisar B. Arive,
and the business, Evira Travel and Tours has been granted to
operate in the city of Pasig.
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DTI Certificate of Business Registration which certifies EVIRA
Travel and Tours is a business name registered and issued to the
owner, Mr. Erlisar B. Arive, in the office of DTI.
DTI Brokers Certificate which authorized the company to act as a
ship broker of different airline tickets.
Sanitary Permit
BIR Certificate
Mechanical Permit
Electrical Permit
Fire Safety Inspection Certificates
The permits stated above, shall be posted conspicuously at the place
where the business is being operated.
Technology
Central Reservation Systems (CRS) is a computerized system
that stores and distributes information on an airline, cruise, hotel, resort or
other lodging facilities. It is used by travel agencies to check up-to-date
information about airline fares, flight schedules, hotel room availability and
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seat availability. Central reservation systems are available exclusively to
hotel representation companies, hotels themselves, and CRS providers.
The different Central Reservation Systems (CRS) used in the
Philippines are:
Abacus Distribution Systems Philippines, Inc.
Galileo Philippines
Amadeus Philippines
ELECTRONICTICKETING OPERATION
Electronic ticketing simply is the combination of purchasing ticket
and issuing the ticket. E-tickets are transacted through ticketing models
provided by the Central Reservation Systems (CRS), a provider that record
and control most air travel transactions. An automatic e-process is used,
written in middleware such as Perl or Java. It is the IATA, International Air
Transport Association, that gave permission for travelling agents to sale
tickets without issuing paper ticket (they transmit purchase information
directly to the intended airlines database), and for travelers to board
without providing paper ticket proof. When a passenger arrives at the
airport, he or she only needs to provide valid photo identification in order
to receive the boarding pass.
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Notifications
MonitoringData CollectionAccounting
Ticket
TICKETSYSTEM
Ticket
UserComplaintsRequests
Ticket
Change control &monitoringImprovementsUpgrades
Ticket
Fix ProblemsCapacity planningAvailability (SLAs)TrendsDetect problems
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EVIRA Travel and Tours needs technological assistance and these
are the list of offices and specialists whom we will coordinate with or hire
on a retainers basis. These will help the company with external techno-
managerial assistance during the companys operation period.
The assistance needed by EVIRA Travel and Tours are IT
Consultancy, Accounting Assistance, Marketing, and Tourism.
IT Consultancy is necessary to EVIRA Travel and Tours in order to
maintain the Applications or Programs, Systems Engineering, Network
Analysis, IT Analysis, and online server of the computer system.
Accounting assistance will help to check and balance the daily and
quarterly transactions of the company operations.
The marketing assistance will guide the company in its marketing
aspects such as pricing strategy, promotions, advertisements and other
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related concerns. Moreover it will also assist the company in training new
breed of agents.
Tourism assistance will guide the company regarding the best
tourist spots here in the Philippines and around the world. It can even
provide adequate information needed.
MANAGEMENTAND PERSONNELFEASIBILITY
The human resources element shall be an essential component in
the delivery of the total services. By encouraging all employees to handle
customers well, and by having enthusiastic, capable and empowered
people interact with our customers, we intend to build an advantage of
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being comprehensively competitive in meeting our customers needs.
There will be need to evaluate jobs and remuneration packages against
benchmarks to employees.
ORGANIZATIONAL STRUCTUREInitially, our company will be utilizing a functional type of
organizational structure. We will intend to ensure that there is an open
communication between all personnel at all levels. However, as our
company grows, we will supplement and develop the structure to maintain
and meet the needs of our growing customers.
T ITLES, QUALIFICATIONSAND RESPONSIBILITIESTitles Qualifications Job Specifications
General Manager Male/female,preferably single,shall be 30-45years of age
Have at least fourto six years ofexperience
Shall be agraduate oftourism or anybusiness relatedcourse
Responsible inhandling thedaily operation ofthe business,makingbudgetaryestimates,planning andimplementingpolicies andsupervisingemployees.
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Must have theability to applygood judgment inresolving day-today issuesrelated to projectsundermanagement
Accountable forleading andcoordinating thestrategicplanningfunctions of thecompany
He is alsoresponsible tocommunicatewith accreditedtourist spots of
DTI in order toknow and updatethe prices andother thingsrelating tooperations
Shall also be in-charge for theadvertisingprojects of thefirm
Office Clerk Female, 21 to 30
years old Must be a
graduate of anytourism relatedcourse
Must be computerliterate
Shall acquireeffectivecommunicationskills and have apleasing
personality
She is expected
to take phonecalls, e-mails andother mattersregardingbooking,reservations andtours.
Organizes andfile all thedocuments of thecompany
Take, record and
index minutes ofthe meeting
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Agents Male/female, 23-35 years of age
Must have abachelor's ormaster's degreein travel andtourism that canbenefitprospectiveagents
Must be well-organized,
accurate, anddetail oriented inorder to compileinformation fromvarious sourcesand to plan andorganize travelitineraries
Preferablyfamiliar withinMetro Manilaparticularly in
Pasig. Must have an
excellentcommunicationskills
Computer skills
are necessary
and essential,
because most
travel
arrangements are
now made usingthe Internet or
electronic
reservation
Assist travelersby sortingthrough vastamounts ofinformation tohelp their clientsmake the bestpossible travelarrangements
Offer advice ondestinations andmake
arrangements fortransportation,hotelaccommodations,car rentals, andtours for theirclients
Help to promotetravel packagesto their clients
They areexpected to be
able to advisetravelers abouttheirdestinations,such as theweatherconditions, localordinances andcustoms,attractions, andexhibitions
In the event of
changes initinerary in themiddle of a trip,travel agents
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systems intercede on thetraveler's behalfto makealternate bookingarrangements
They may alsovisit hotels,resorts, andrestaurantsthemselves toevaluate thecomfort,
cleanliness, andthe quality ofspecific hotelsand restaurantsso that they canbaserecommendations on their ownexperiences orthose ofcolleagues orclients
They makepresentations tosocial andspecial-interestgroups, arrangeadvertisingdisplays, andsuggestcompany-sponsored tripsto businessmanagers
PERSONNEL PLAN
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Computation of Commission is presented at the Financial Plan.COMPENSATION
We will strive to pay wages that are competitive in our industry. The
company payroll week runs from Monday through Sunday. Both
management and non-management employees receive paychecks bi-
weekly (every two weeks) on Friday for the preceding two-week period.
Also, our employees will be entitled to all fringe benefits that are
required by the law such as Social Security System Membership, Pag-ibig
Fund Membership, Medical Insurance and benefits, 13th month pay, five
days sick leave and five days vacation leave.
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In terms of commission for packages, any employee who sold a
package will receive a 5% commission from the 10% service charge of the
company and will receive it in a monthly basis.
The plan is consisted of about 60% salary and 40% incentive pay
which can both motivate sales people and direct their activities.
EVIRA
S
PLANNED
SCHEDULE
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YEA R 2010
Project
Conceptualizatio
Preparation of
The schedule above shows the activities of Evira Travel and Tours
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from the conceptualization of the project till the start of operations.
FINANCIAL PLANPreliminary estimates suggest that Evira will experience slow growth
in the first three quarters of operation. This is partly due to Evira's status
as a start-up company and seasonal factors. Income estimates are based,
in part, on anticipated revenues from accounts that were secured by Evira
agents. Evira has sufficient cash to endure the negative cash flow situation
that it may encounter initially. Evira also anticipates an increase in gross
margin and sales volume. Thus, the overall financial plan presents a
conservative but realistic depiction of Evira's financial position.
MAJOR ASSUMPTIONS
Market growth projections for the travel industry and for adventure
travel are accurate.
National economic conditions, which are favorable to the travel
industry, will not experience significant decline in the next five
years.
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The minimum required quantity (QUOTA) per agent is the basis of
the sales and projections of this plan.
The cost per unit (tickets and packages) is based on the lowest price
in our interviews.
KEY FINANCIAL INDICATORSWe foresee a slow initial growth in sales, as we strive to ensure our
position in the market, though operating expenses will be relatively high,
and strike in our sales and revenue generation as we spread our services
during expansion. This could cost a serious problem with cash flow,
because our working capital situation is chronically tight. However, we
recognize that we cannot control this factor easily.
FORECASTING SALES
*All values are in Philippine Peso. Bars on left side represent the Sales and on the
right side is the Net Profit.
The figures above show how strong we can be in the following years.
The company may suffer a slow growth and minimal revenue on the first
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year but as the company continue to grow and expand it will gain and earn
more for as our research have shown that tourism industry over inflation
rate will be at 2.12% and 3.24% respectively.
OPERATING RATIO
This shows the expenses over the sales. It gives us an idea of
thinking how much should the company earn to cover up its expenditures.
In the industry the lower the percentage is the higher the possibility to
gain revenue. As these details shows with an average of 80% as the limit,
all the expenses are just reasonable.
SOURCESOF INCOME
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Evira Travel and Tours have two sources of income, the Tours and
Packages and Domestic Ticketing. The company will get 10% from the
price of the package; from that amount 95% will go to the company and
5% will be the commission of the employee. To generate income the
company will add the amount of commission to the price of the product as
a service charge.
To attain break even point,
Presented are the Schedules and Financial Statements of Evira Travel and Tours:
Monthly Sales
September
October November
December
January February March
SalesTicket 600,000.
00600,000.
00600,000.
00630,000.
00630,000.
00630,000.0
0660,000.
00Packages 241,200.
00241,200.
00241,200.
00253,260.
00253,260.
00253,260.0
0253,320.
00
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Total Sales 841,200.00
841,200.00
841,200.00
883,260.00
883,260.00
883,260.00
913,320.00
Less: Cost ofSales
Ticket 540,000.00
540,000.00
540,000.00
567,000.00
567,000.00
567,000.00
594,000.00
Packages 217,080.00
217,080.00
217,080.00
227,934.00
227,934.00
227,934.00
238,788.00
Total Cost ofSales
757,080.00
757,080.00
757,080.00
794,934.00
794,934.00
794,934.00
832,788.00
Net Sales 84,120.00
84,120.00
84,120.00
88,326.00
88,326.00
88,326.00
80,532.00
Monthly SalesApril May June July August Total
Sales
Ticket 660,000.00
660,000.00
690,000.00
690,000.00
690,000.00
4,350,000.00
Packages 253,320.00
253,320.00
277,380.00
277,380.00
277,380.00
1,736,700.00
Total Sales 913,320.
00
913,320
.00
967,380
.00
967,380
.00
967,380
.00
6,086,70
0.00
Less: Cost ofSales
Ticket 594,000.00
594,000.00
621,000.00
621,000.00
621,000.00
3,915,000.00
Packages 238,788.00
238,788.00
249,642.00
249,642.00
249,642.00
1,573,830.00
Total Cost ofSales
832,788.00
832,788.00
870,642.00
870,642.00
870,642.00
5,488,83
0.00
Net Sales 80,532.00
80,532.00
96,738.00
96,738.00
96,738.00
597,870.00
Note: Sales are based on the assumed quota per agent which is 13 tickets and
2packages a day and subject to increase by 5% - 10% per quarter.
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Material Costing
Item Quantity Unit Price Amount
Equipments
Desktop Computer 1 20,000.00Php
20,000.00
Laptop 1 25,000.00 25,000.00
5 in 1 Printer with Scanner 1 5,000.00 5,000.00
Internet with Telephone Line 1 1,500.00 1,500.00
21" Flat Screen Television 1 5,000.00 5,000.00
DVD Player 1 1,500.00 1,500.00
Air Conditioner Unit (2.0 H.P.) 1 12,000.00 12,000.00
Wall Clock 1 300.00 300.00
Electric Fan - Desk 16" 1 1,495.00 1,495.00
USB 2G 1 350.00 350.00
Office Supplies 350.00 350.00
Total EquipmentsPhp
72,495.00
Furnitures and Fixtures
Office Table 2 1,249.00Php
2,498.00
General Manager's Chair 1 500.00 500.00
Office Clerk's Chair 1 450.00 450.00
Chairs for Costumer 2 349.00 698.00
Sofa 1 4,850.00 4,850.00
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Filing Cabinet 2 3,000.00 6,000.00
Mirror 1 600.00 600.00
Total Furnitures and FixturesPhp
15,596.00
Taxes and Licences
Ship Broker License Php 2,315.00
DTI Registration 315.00
BIR Registration 400.00
Mayor's Permit 500.00
Fire Permit 400.00
Barangay Permit 245.00
Electrical 350.00
Business Permit 3,500.00
Total Taxes and Licenses Php 8,025.00
Note: Figures are based on interview in Pasig City Hall
Electricity / Water Expense
Electic Fan - Desk(16")
Php 211.46
Air Condition Unit (2.0H.P.)
592.33
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DVD Player 118.94
21" Television 290.75
Desktop 1,189.44
Printer 462.56
Telephone andInternet
48.60
Lights 264.32
Water 500.00
Ph
p 3,678.40
Note: Figures are based on the MERALCO APPLIANCE CALCULATOR (MAC). Its
computation is an estimate based on input data.Presently our country is
experiencing unstable issues on electricity fees and taxes so the business
adjusted the total amount to Php4,000 (See Quarterly Sales and Expenses).
Promotional Expense
First Quarter
PanaflexPhp
5,000.00
Tarpaulins 1,500.00
Posters 756.00
Website 6,000.00
Flyers 500.00
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T-shirts 1,410.67
Eco tote Bags 1,000.00
Mails 500.00
Total Promotional Expense Php 16,666.67
Promotional Expense
Second to Fourth Quarter
Website Php 6,000.00
Flyers 544.67
T-shirts 1,410.67
Eco tote Bags 1,000.00
Mails 544.25
Total Promotional Expense Php 9,500.01
Quarterly Sales and Expenses1st 2nd 3rd 4th TOTAL
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Quarter Quarter Quarter QuarterSales
Ticket1,800,000
.001,890,000
.001,980,000
.002,070,000
.007,740,000.
00
Packages723,600.0
0759,780.0
0759,960.0
0832,140.0
03,075,480.
00
Total Sales2,523,600
.002,649,780
.002,739,960
.002,902,140
.0010,815,480
.00
Less: Cost of Sales
Ticket
1,620,000
.00
1,701,000
.00
1,782,000
.00
1,863,000
.00
6,966,000.
00
Packages651,240.0
0683,802.0
0716,364.0
0748,926.0
02,800,332.
00
Total Cost of Sales2,271,240
.002,384,802
.002,498,364
.002,611,926
.009,766,332.
00
Net Sales252,360.
00264,978.
00241,596.
00290,214.
001,049,148
.00Less: OperatingExpenses
Taxes & Licences 8,025.00 0.00 0.00 0.00 8,025.00
Rent 69,000.00 69,000.00 69,000.00 69,000.00 276,000.00
Electricity/ Water 12,000.00 12,300.00 13,500.00 11,400.00 49,200.00
Telephone/ Internet 4,500.00 4,500.00 4,500.00 4,500.00 18,000.00
Promotional 50,000.00 28,500.00 28,500.00 28,500.00 135,500.00
Trainings 4,000.00 4,000.00 0.00 0.00 8,000.00
Salaries and Wages148,764.0
0148,764.0
0148,764.0
0148,764.0
0 595,056.00
Commission 3,618.00 3,798.90 3,979.80 4,160.70 15,557.40
Transportation 1,500.00 1,500.00 1,500.00 1,500.00 6,000.00Depreciation -Equipment 3,624.75 3,624.75 3,624.75 3,624.75 14,499.00
Depreciation - F/F 779.80 779.80 779.80 779.80 3,119.20Total OperatingExpenses
305,811.55
276,767.45
274,148.35
272,229.25
1,128,956.60
Net Income (Loss) - - - 17,984.7 -
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53,451.55
11,789.45
32,552.35 5 79,808.60
Income Tax
Net Income After Tax
Evira Travel & Tours
Income Statement
For the fiscal year ending Sept. 30, 2011
Net Sales (Quarterly Sales andExpenses)
Php
1,049,148.00
Less: Operating Expenses
Salaries and WagesPhp
595,056.00
Rent276,000.
00Promotional
135,500.00
Electricity/ Water49,200.0
0
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Depreciation-Equipment 14,499.00
Telephone/ Internet18,000.0
0
Commission15,557.4
0
Taxes & Licenses 8,025.00
Trainings 8,000.00
Depreciation-Furniture andFixtures
3,119.20
Transportation 6,000.00
Total Operating ExpensesPh
p1,128,9
56.60
Net Income (Loss)(79,
808.60)
EVIRA TRAVEL & TOURS
Balance Sheet
September 30, 2011
A S S E T S
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Current Asset :
Cash in Bank & OnHand
Php
207,743.60
Property Plant &Equipment
EquipmentsPhp
72,495.00
Accum
Depreciation
14,49
9.00
57,9
96.00
Furniture &Fixtures
15,596.00
AccumDepreciation
3,119.20
12,476.80
Total AssetsPhp
278,216.40
LIABILITIES & CAPITAL
Liabilities-
Capital BeginningPhp
358,025.00
Less: Net Loss(79,80
8.60)
Total Liabilities &Capital
Php
278,216.40
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