Integrated eBusiness Solutions

that Get Results

WHO WE AREPipeline Interactive is more than just an interactive web developer.

Creative Development Hosting

PIPELINE INTERACTIVE

Pipeline Interactive is…YOUR EBUSINESS PARTNER.

PIPELINE INTERACTIVE

eBusiness Strategy

Information Architecture

Creative Development eMarketing Metrics Hosting

WHO WE ARE

Pipeline Interactive is…

a full-service, interactive agency that combines strategic thinking, innovative design and leading technologies to deliver a comprehensive array of integrated online and offline solutions that are specifically designed to

support your business strategy

achieve your ebusiness objectives

attain measurable results

WHO WE ARE

We have a dedicated, full-time staff of experienced ebusiness professionals, including:

account managers

project managers

designers (information, web, print)

developers & technology experts

emarketing specialists

quality assurance team

WHO WE ARE

The Web is an essential part of your business success, NOT just another item in the marcom toolbox.

Distribution

Marketing

ProductSales

Fulfillment

R&D

Corporate

OUR THINKING

WEB

It’s important to understand the Bigger Picture.

the industry

the competitive arena

position in the marketplace

target audience segments

business goals/objectives

product/service features/benefits

marketing strategy

OUR THINKING

Integration is the key to success!

print/broadcast advertising direct response marketing media relations print communications brand messaging promotions

SEOSEMbanner advertisingemail marketingviral marketingonline promotionssurveys

build awareness

generate action

improve efficiency

optimize productivity

support channel integration

drive sales

reduce costs

increase profits

OUR THINKING

WEB

Online Drivers

Online Drivers

Key Objectives

Work as a team.

Think like a user.

Plan for the future.

Begin with a blueprint.

OUR THINKING

Understand the client’s business & marketing strategy.

Develop project scope with client.

Research competitors.

Understand target audience profiles.

Ask lots of questions!

Create branching tree.

Determine top level functionality, navigation & brand messaging.

Brainstorm and collaborate on design concepts.

Establish section goals and business rules.

Storyboard functionality for maximum usability.

Review with development team.

Finalize site blueprint.

Establish optimal implementation path for project software cycle.

Apply industry best use practices.

Create information store to fulfill business logic needs and provide metrics.

Quality checkpoints throughout the process.

Plan and implement full testing plan.

Client beta review.

Post-launch monitoring.

100% network reliability.

Optimize security.

THE PROCESS

DiscoveryCore Structure

& DesignInformationArchitecture

DevelopmentQuality

Assurance Hosting

Choose Pipeline Interactive as your Single Source, eBusiness Partner…

WHY?

THE SOLUTION

A PROVEN SOLUTION

Single developer with integrated content management system

Hosting

www.gshock.com pathfinder.casio.com www.priviapiano.com www.oceanus-us.com www.superslimprojector.com

www.casioeducation.com www.waveceptor.casio.com www.exilim.casio.com

PROVEN EBUSINESS METHODOLOGY

The Beginning …………..