Pinterest: The What, Why and How
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Transcript of Pinterest: The What, Why and How
The What, Why and HowMarch 2012
What is Pinterest?“A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.”- Pinterest
“The latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon.”- Jeff Bullas, jeffbullas.com
What is Pinterest?
"A fun reminder of the clothes I will never afford/fit into, the home decor I will never afford/fit into our small house, the recipes and crafts I am too lazy to ever make, the sayings I wasn't clever enough to think of my own, the photos I wish I had taken but didn't."
What is Pinterest?
Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER
The New, Shiny Toy
Women Rule!
Female
Male
30%
70%
How Does Pinterest Make Money?
Revenue Could Also Come From…
• Advertising through branded campaigns, outbound links and traditional ads.
• Ecommerce partners for affiliate links• Selling goods and services to users (e.g. virtual
goods, printed collections, premium tools)• Selling user data/analytics
Let’s Get Started – 1, 2,31. Ask for an invitation2. Create a Pinterest profile. 3. Link a Twitter account and upload a branded
logo4. Follow other people with the same
"interests" as your brand5. Create boards6. Pin, pin, pin
Get the Browser Add-On
Place it on Website or Blog
Use an iPhone
What to Pin, What to Pin?
How to Pin
Your Text Here
Step#1:Select Image
Step #2After clicking on “Pin It” button in browser or Website, images will appear. Select the one you want to appear.
Step 3:Click on “Pin This”
Step 5:Pick the board for it appear, write a short description and, if you want, also post it to Twitter
What’s in it for PR and Marketers?
The Power of Referrals
“This is big”- TechCrunch, March 8, 2012
Links, Baby!
Every pin links back to a Website. The more something is pinned or repinned, the bigger the potential for referral traffic.
The Power of Referrals
Everyone’s Climbing on the Bandwagon
Engagement
• More than 80% of all pins are re-pins, which shows Pinterest’s viral potential.
• Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
An infographic is
pinned
And then this
happens…..
Contests
• Best PinboardUsers create a pin board; brands select the best one.
• Most likes/repinsEntrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive.
• Sweepstakes EntriesRandom winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
Metrics
• Pinterest currently doesn’t provide analytics or metrics
• You can track referrals using a service such as Google Analytics
New Analytics Services Are Coming
Copyright
• TOS updated to remove Pinterest’s right to sell a user’s content.
• It also released simpler tools for people to report alleged copyright or trademark infringements.
No Pinterest for You!
Websites can block people from pinning their content by inserting a small piece of
code provided by Pinterest
No Pinterest for You!
Copyright
1. Try to pin original content2. If you pin something, make sure there’s a link to
the original Web site so the owner gets referral traffic
3. If you get a DMCA Take Down Notice, comply…immediately.
Thanks!Mark Evans
Principal, ME Consulting“Helping startups and entrepreneurs succeed”
[email protected]: @markevans
LinkedIn: http://ca.linkedin.com/in/markev