Get Started: Pinterest

Online Marketing Strategies

What is Pinterest?

is the world’s catalog of ideas.

Why use Pinterest for marketing?

#1

It influences purchases

#2

It’s a sizable platform to reach audiences

#3

Get more referral traffic to your site

#4

Free marketing from fans

#5

Longer product exposure

#6

Boost sales

#7

Widen product exposure

#8

Discover what your audience wants

38 Pinterest Strategies for your business

1. Write a good brand description

2. Add your website in the description

3. Verify your account

Lets pinners know you’re trustworthy

Add logo for verified accounts

4. Create different boards

1. Come up with different boards

Boards are composed of Pins

5. Add descriptions for each boards & pins

6. Make boards organized/in sync

7. Add pins to your boards

8. Use high quality images

9. Use an image ratio of 2:3

10. Optimize colors

11. Create vertical image or step-by-step

image

12. Use infographics

13. Use text overlays to provide clarity to an

image

14. Pin consistently

Pin consistently but limit to a number per day

15. Add watermark or logo to images

Target’s Logo is added in every pin

16. Check the link attached to an image

from a website

The link should redirect to the

website once the image is clicked

17. Create Visit button to redirect to the

website

18. Share other people’s content

Repinother’s Pins

Repin from another website’s pins

19. Add guest pinners

Guest pinner for Etsy

20. Let other pinners contribute to your

board

21. Collaborate with influencers to

generated buzz

Target collaborated with Pinterest

influencer Oh Joy

22. Follow like-minded pinners and influencers

23. Like pins and boards

24. Know your niche

All about avocados

25. Pin images connected with your

niche

Post only images

related to your niche

26. Promote campaigns/ads

27. Pin what audiences like with your brand

28. Sell a Lifestyle

29. Pin images of customers using your

product

30. Show off your work

31. Install Pinterest extension to your own

website

32. Add Pin It button to your website

Pin it button allows people to Pin directly from

your website

33. Add Pinterest Follow button in your

website

Website Follow button Lets people follow you on Pinterest

34. Pin directly from your website

35. Run a contest

Let other people share your content

36. Use Post Rich Pins

Rich Pins include extra information right on the

Pin itself

36.1 Place Pins include a map, address, and

phone number

Add location and other

information about a place

36.2 Apps Pins include install button

Pinners can download the app without

leaving Pinterest

36.3 Product Pins include real time pricing,

availability and buy location

Help Pinners find

information on things you sell

36.4 Recipe Pins includes ingredients,

cooking time and serving info

Get Pinners excited to hit the kitchen

36.4 Article Pins include headline, author and

description

Help Pinners save stories that matter to them

36.5 Movie Pins include ratings, cast members

and reviews

Help Pinners learn about new flicks

37. Engage with your audience/customers

38. Measure and analyze your

marketing strategies using Analytics

“We don’t have a choice on whether we do social media, the question is how well we

do it.”

- Eric Qualman

Thanks!

Ivy T.

Virtual Professionalwww.indieivy.com