Pinterest E-Book: All Aboard the Pinterest Train - Using Pinterest for Marketing
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Transcript of Pinterest marketing
Pinterest Marketing
10 Hacks that work for Every Business
Why use Pinterest for Marketing? Don’t be fooled by its smaller user profile than other social media
platforms (i.e. Facebook and Twitter)
Generates more referral traffic than YouTube, LinkedIn, and Google+ - combined
Website referrals from Pinterest spend more per order
Pinterest SEO
Use searchable and relevant keywords in your pin text
Use board names and board descriptions
Use the auto fill as a guide for common keywords in the search field
Tailwind’s Domain Pin World Cloud- Tool to search and see common keywords Pinterest users use when repining your images
Image Source: http://www.andreacallahan.com/wp-content/uploads/2014/05/Pinterest-SEO.jpg
Reuse Content from Other Platforms Find a good stock image and use an image editor to add text
Make sure the image does not have any copyrights
Smart Feed ranks content that is popular on other platforms higher on Pinterest
Your Pinterest followers will most likely be interested in the same popular content as your Facebook and other network followers
Use software programs to help generate multiple post from a single source of content
Allow Viewing to All
If views don’t have a Pinterest account, they can only view a few images
Embed boards to a static page on your website or onto your bog post
Image Source: http://iheartsocialmedia.com/2014/01/get-followers/
Create the Dream
Pinterest is the mecha for inspiration and creative ideas
Emotional and imaginative content resonates strongly with users
Unlike Facebook and Twitter, Pinterest is all about the future and what makes us happy
46% of pinners will experience a major life event within 6 months
Many users use Pinterest to help plan for that event
Create the Dream
96% of users used Pinterest to research and gather information
93% used it to plan for purchases
87% used Pinterest to help them decide what to purchase
Cater to the dreamers
Use relevant images to create visual storytelling or to invoke a strong emotion
Get Competitive
Run a contest to generate traffic
Make sure to follow the rules
You can end-up with a frozen account if you don’t
Pinterest wants quality posts, not quantity- they care deeply about the quality of their user’s time
Image Source: http://blog.tailwindapp.com/avoid-pinterest-jail/
Steel Pinners
Pinners that are pinning content to your competition’s boards are would probably be interested in your products
Make contact with your competition’s avid pinners to get them interested in your pins
Visit: pinterest.com/source/[your competitor’s domain.com]
See who are avid pinners and make contact with them
Connect with Influence
What are the names of your biggest pinners?
They add content to your site
They help drive traffic to your site
Connecting to them can turn them into brand advocates
Unlock your Pinterest Analytics to determine the pinners with the greatest activity on your boards
Comment on Pins from Influential users
Image Source: http://www.myrvadvantage.com/Blog/ID/6794/Connecting-Rings-and-Bricks-to-Clicks-Connecting-Online-to-Offline.aspx
Users Demand It- You Supply It
Create evergreen content
Once pinned, content can instantly go viral or months latter
Pinterest algorithms always find old content
An old pin can be found by an influential pinner
Track pins that are currently doing well and then create similar content
Use Pinterest’s analytics to help keep track of what is doing well and what is not
Accommodate Worldwide Usage of Pinterest Create a pinning schedule- a pinning App
Make sure to add a steady stream of content so your community stays engaged
Pinners are from around the world- they operate in several time zones
Make sure to use a Pinterest Marketing Developer partner- don’t give away your password to another 3rd party company
Image Source: http://blog.tailwindapp.com/global-pinterest/
Newsletter Content
Use your Newsletter to you advantage
Those opening and clicking through are already interested in the content
Make it easy for them to share by adding a button
Sources
Blitzer, George. “100+ Pinterest eCommerce Statistics & Facts.” The eCommerce Blog. eCommerce Weekly Statistics. 2015. January 28. http://kommerzen.com/ecommerce-statistics/100-pinterest-ecommerce-statistics-facts/
Eisenberg, Rachel. “Pinterest and the Power of Future Internet.” MillwardBrown Digital. 2015, May 12. https://www.millwardbrowndigital.com/pinterest-and-the-power-of-future-intent/
Megginson, Melissa. “11 Pinterest Marketing Growth Hacks That Work For Every Business”. Tailwind Blog. Tailwind. 2015. http://blog.tailwindapp.com/pinterest-marketing-growth-hacks/
Taylor, Melissa. “10 Strategies to Get More Followers on Pinterest”. I {Heart} Social Media: Convert Your Passion into Profits. 2014, January 22. http://iheartsocialmedia.com/2014/01/get-followers/
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com