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Dr. DiStaso

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Questions? Feel free to tweet your questions! Use #PSUsocialpros Title question - ‘Pin:’

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Pinterest“A tool for collecting and organizing

things you love.” Cofounded and shepherded by Ben Silbermann

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What is Pinterest?

Used to organize and share ideas and things that you find on the web.

Browse pin-boards created by others to discover new things.

Each image contains a link back to the website it came from.

A virtual pin-board

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Pinterest Fun Facts: Pinterest is the third most popular social

network in the US in terms of traffic. US users spend an average of 1 hour

and 17 minutes on the site. Pinterest is retaining and engaging

users as much as 2-3 times as efficiently as Twitter was at a similar time in its history.

There are 10 times more clicks on the ‘Pin-It’ button than on the ‘Tweet This’ one.

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Why it’s important

A picture is worth a thousand (or many more) words

90% of information sent to the brain is visual

Over 6 in 10 people in the population are visual learners

People retain 80% more when content includes a visual

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“PR historically has been about words – telling. Now it’s show and tell.” – Richard Edelman

Being able to visually capitalize your organization will entice new people!

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Visual Storytelling

Start thinking visually right away.

Don’t focus too much on the tactics of storytelling and content creation.

Experiment and see what works with your audience and the students interested in your organization

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How can I use Pinterest?

Pinterest allows members, supporters and other Pinterest users to see what your organization is about visually.

Organizations are voluntary, therefore they are supposed to be fun. Pinterest is a fun media outlet!

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Find Friends and Invite them to Follow

You

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Quick Tips

Add links to your website, email and other social media outlets in your ‘About Me’ section

Add URL in the description of your pin Pin at specific times relating to your audience Add board categories Use “Pin It” button on images on your website

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Do not just focus on your organization

Create boards that will appeal to the masses.

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Use Pinterest so that people can get a better understanding of who is in your organization.

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Get members involved. Have them directly pull images from the organizations board and pin it onto their board.

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Include your own personality traits, the lifestyle you and your members have.

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Run a contest! T-shirts are an easy way to lure people into your site and a cheap giveaway.

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When pinning, you can add who can pin the same pin. These are the people you invite to be apart of your group board

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Group Boards

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Benefits Can help increase followers Increase the reach of your pins Get more clicks to your website Engage and create connections with

people

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