Pinterest for Business: Library Pathfinders and Marketing
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Transcript of Pinterest for Business: Library Pathfinders and Marketing
ad lib guidesPinterest Pathfinders
On a scale of 1-10, do you know how to use Pinterest for Business?
Do you have a Pinterest account?
recipe collector? reference tool? traffic driver?
toolbox re-openedPinterest Pathfinders
Road Map
1.Pathfinders2.Pinterest for business 3.Examples!
The Pathfinder-bibliographic guide on a particular topic-introductory/ concise-in search strategy order-library resources available-key themes and terminology
Flash history
Precursers:1950s
1960sAnnotated lists
1970-1980s8.5 x 11 ring-punched sheets
1986online guides appear
Virtual Pathfinders
Reimagining our tools
The librarians’ toolbox reopened: Pathfinders0 Structured introductory research guidePinterest0 Organizing and sharing things you are interested in.
Pinterest subject guides0 An opportunity to lead patrons to high quality, organized content through social media.
0 What is it?-A virtual bulletin board for sharing interesting things you find online.
0What can you pin?-Visual content
0Why is it considered social?-Other people can repin your content.
for business
0 Improve SEO...no techy skills required!0 Learn the secret to creating pins with the crazy high engagement.
Promote pinning0 Add a pin-it button. (http://about.pinterest.com/goodies/)0 Analytic tool for businesses. (http://business.pinterest.com/analytics/)
Create Content“People are in Discovery Mode on Pinterest! They want to learn.”
0 infographic0 checklist0 tutorial0 quiz0 video
SEO
• Teaser Text • Keywords + Hashtags=metadata • Company logo• CTA (Call to action!)
examples0 Historic Architecture of Syracuse, NY0 Local History and Genealogy at OCPL0 Fayetteville Free Library
questions
sources0 Dunsmore, Carla. “A Qualitative Study of Web-Mounted Pathfinders Created by Academic Business
Libraries.” Libri. Vol 52. 2002. pp.137-156. http://www.librijournal.org/pdf/2002-3pp137-156.pdf0 Duncan, Melanie. “Pinterest for Business.” Webinar. Accessed: October 14, 2013. http://
www.webinarswaps.com/webinars/replay/melpinning0 Polard, Gillian. “5 Pinterest Stats to Consider.” Social Media Today. Oct. 20, 2013. Accessed: Nov.
4, 2013. 0 http://socialmediatoday.com/gillpolard/1839431/5-pinterest-stats-consider0 Sherriff, Graham. “From Pathfinders to LibGuides: a chronological survey of library subject guides.”
23 November 2008. Web. Accessed: 10 October 2013 http://gsherriffmls.com/604_guides.html0 OCLC. (2006). College Students’ Perceptions of Libraries and Information Resources.
http://www.oclc.org/reports/pdfs/studentperceptions.pdf. Retrieved January 26, 2008.0 useful links
http://totalpinterest.com/pinterest-stats/http://totalpinterest.com/how-to-promote-your-business-on-pinterest/