PINTEREST FOR BUSINESS Optimize Your Social Media Marketing

Contents ■What is Pinterest?■How Did it Begin?■Why Pinterest? ■Businesses Using Pinterest ■How Your Business Can

Benefit

■Demographics ■Top Categories■Best Times to Pin ■How Often Should I Pin?■How to Optimize Your Pins ■How Extentia Can Help

What is Pinterest?■Allows users to save images■Different boards can be

created to save pins ■Users can explore their

interests and share them with others

■Pinterest’s mission: help people discover and share the things they love

How Did it Begin?■At college, Ben Silbermann

was interested in designing iPhone apps with a friend

■By the age of 27, he developed Pinterest

■Now one of the most popular websites on the internet

Why Pinterest?■Pinterest has proved very beneficial for a wide range of

businesses: Generates 400% more revenue per

click than Twitter and 27% more than Facebook

25% of Fortune Global 100 companies have Pinterest accounts

More than 100 million

Pinners

Two thirds of Pinterest content

comes from businesses

Approximately 5% of all referral traffic

comes from Pinterest

Learn about emerging trends

Businesses Using Pinterest ■Many businesses have seen Pinterest as a effective way

to market their product, service, or brand:

Etsy was attracted to the visual nature of Pinterest and uses it to showcase its many items for sale in the Etsy marketplace

Whole Foods was one of the first brands on Pinterest and has utilized it to convey their core values

Everyday Health reinforces its brand by posting feel-good images, health information and encouraging words

How Your Business Can Benefit ■First, you need to be

invited to Pinterest ■Next, it is important to

know:■ Who is your audience■ What Pinners are

interested in ■ When to post ■ What you want to gain

from Pinterest

Demographics ■42% of women online use

Pinterest■ The majority of Pinners

are women (68.2%)

■13% of men online use Pinterest

■34% of adults between the ages of 18-29 use Pinterest

Demographics ■30% of adults in rural areas use Pinterest ■Pinners tend to have more disposable income and

higher education ■ 34% of adults making above $75,000 use Pinterest ■ 32% of college graduates use Pinterest

Top Categories

Home24%

Arts and crafts17%

Fashion16%

Food14%

Inspiration and education

12%

Other 16%

Best Times to Pin■The best time to post is between 8

and 11 P.M. ■ Especially on Saturdays and Sundays■ Activity peaks at 9 P.M.

■During work hours, the best time to post is between 2 and 4 P.M.

■Times can vary for different categories so it important to do your research■ For example, for fashion the peak time

to post is 3 P.M. on a Friday

How Often Should I Pin?■Brands on Pinterest

experience growth by posting multiple times per day

■Research has shown that 5 posts per day is recommended

■Following boards, “liking” pins, and having Guest Pinners can also generate more traffic

How to Optimize Your Pins ■Pin your own images to

create brand awareness■Use popular key words to

reach a wider audience ■Make sure pins are of a

high quality ■ It is recommended that

images have a maximum width of 600px and a thumbnail width of 190px

Pinterest Analytics ■Pinterest provides an

analytics service where you can see:■ Pins people like■ Impressions you are making ■ Your progress towards

targets■ How many saves you have

■Businesses should make the most of this useful feature

How Extentia Can Help ■Our Online Marketing team specializes in a range of social

media services, including Pinterest■Along with our Design Studio, we are able to develop creative

Pinterest campaigns to generate user engagement and traffic ■To find out more please visit us here

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