Pinterest for Business
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Transcript of Pinterest for Business
The She-conomy
85% of all brand purchases are made by women
70% of new businesses are started by women
Women own 40% of all privately held companies
American women spend about $5 trillion annually…Over half of the U.S. GDP
You’ve come a long way baby…
22% shop online at least once a day
92% pass along information about deals or finds to others
76% want to be part of a special or select panel
Are you speaking their language?
Yet 91% of women feel advertisers don’t understand them…
Perhaps this is because only 3% of creative directors are women.
Welcome to Pinterest
Pinterest Stats
Is Pinterest right for you?
Is your target market women between 25 – 55 who make $25K-100K?
If it isn’t – DON’T WASTE YOUR TIME
If it is – Let’s do this! Keep the business top-of-mind – Pinterest can be a black hole….
The Vocabulary
A pin is an image added to Pinterest. A pin can be added from a website using the Pin It button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.
A board is a set of pins. A board can be created on any topic, such as Cool Posters, Recipes For Dinner, or Wishlist. You can add as many pins to a board as you want. A repin is adding an image you find while browsing Pinterest to your own board. When you repin an image, the user who first pinned the image will also get credit. A repin maintains the source-link of the image no matter how many times it’s repinned.
A multiplatform holistic digital strategy
Really? What does that mean? Look to engage your customer while they are there and use Pinterest as your online catalog. Use your Pinterest content to cross-pollinate with other social networks such as Facebook and Twitter – and vice versa.
READY? PREP TIME
Set up your account properly – recently added: website verification
Profile pic – 160px x 160px
Integrate pinning tools into your website
Research what your ideal client is pinning
Be copy write savvy – READ THE RULES
Add watermarks to your images
Create boards with a range of themes
PINNING
It’s not all about you!
Pin BEAUTIFUL images (Instagram)
Tell stories and tap into emotions
Make sure that you check that your pin is clickable
Variety – videos, text, infographics
EMBRACE FUN! Whimsy goes a long way
Be sure to include captions and add CTA’s where you can – but avoid a hard sell
Choose strong board covers for maximum impact
ENGAGE and EVALUATE
Build traffic back to your site -- and cashing in on it. ENGAGE! Follow, pin, like, comment – repeat Tag your pins with @ or # Time your pins – don’t dump all at once! Promote your new Pinterest account (www.pinterest.com/source/yoursite.com) Learn from your competition Consider competitions or promotions to get users involved Check your analytics on your website
Lather, rinse, repeat!
Make sure you keep up the conversation!
Schedule “Pinning” into your week!
EVALUATE!! Make sure it’s worth it!
Questions?