Pinterest for Business

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description

Rebecca Vaughan King, VP of marketing firm ImagineDesign shares strategies for using Pinterest for business. The popular social media "vision board" can be an effective way to build relationships and engage customers in new ways. The presentation was offered as part of the Prince William Chamber's Women's Leadership Conference. Visit her Pinterest account to find inspiration for your business: www.pinterest.com/wefightugly.

Transcript of Pinterest for Business

Page 1: Pinterest for Business
Page 2: Pinterest for Business

The She-conomy

85% of all brand purchases are made by women

70% of new businesses are started by women

Women own 40% of all privately held companies

American women spend about $5 trillion annually…Over half of the U.S. GDP

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You’ve come a long way baby…

22% shop online at least once a day

92% pass along information about deals or finds to others

76% want to be part of a special or select panel

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Are you speaking their language?

Yet 91% of women feel advertisers don’t understand them…

Perhaps this is because only 3% of creative directors are women.

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Welcome to Pinterest

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Pinterest Stats

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Is Pinterest right for you?

Is your target market women between 25 – 55 who make $25K-100K?

If it isn’t – DON’T WASTE YOUR TIME

If it is – Let’s do this! Keep the business top-of-mind – Pinterest can be a black hole….

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The Vocabulary

A pin is an image added to Pinterest. A pin can be added from a website using the Pin It button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.

A board is a set of pins. A board can be created on any topic, such as Cool Posters, Recipes For Dinner, or Wishlist. You can add as many pins to a board as you want. A repin is adding an image you find while browsing Pinterest to your own board. When you repin an image, the user who first pinned the image will also get credit. A repin maintains the source-link of the image no matter how many times it’s repinned.

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A multiplatform holistic digital strategy

Really? What does that mean? Look to engage your customer while they are there and use Pinterest as your online catalog. Use your Pinterest content to cross-pollinate with other social networks such as Facebook and Twitter – and vice versa.

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READY? PREP TIME

Set up your account properly – recently added: website verification

Profile pic – 160px x 160px

Integrate pinning tools into your website

Research what your ideal client is pinning

Be copy write savvy – READ THE RULES

Add watermarks to your images

Create boards with a range of themes

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PINNING

It’s not all about you!

Pin BEAUTIFUL images (Instagram)

Tell stories and tap into emotions

Make sure that you check that your pin is clickable

Variety – videos, text, infographics

EMBRACE FUN! Whimsy goes a long way

Be sure to include captions and add CTA’s where you can – but avoid a hard sell

Choose strong board covers for maximum impact

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ENGAGE and EVALUATE

Build traffic back to your site -- and cashing in on it. ENGAGE! Follow, pin, like, comment – repeat Tag your pins with @ or # Time your pins – don’t dump all at once! Promote your new Pinterest account (www.pinterest.com/source/yoursite.com) Learn from your competition Consider competitions or promotions to get users involved Check your analytics on your website

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Lather, rinse, repeat!

Make sure you keep up the conversation!

Schedule “Pinning” into your week!

EVALUATE!! Make sure it’s worth it!

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Questions?