Pinterest for Business

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    09-May-2015
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  • 1.For BusinessPRESENTED BY:+MASTERMINDS

2. Jen FinkVP, Account DirectorJFINK@MASTERMINDS1.COM215.866.0099 Drea Janssen Social Media ManagerAJANSSEN@MASTERMINDS1.COM609.484.0009 Danielle RobertsSocial Media CoordinatorDROBERTS@MASTERMINDS1.COM215.866.0099MASTERMINDS 3. MASTERMINDS 4. 90% of consumers trust recommendations from people they know Social media recommendations top all other media sourcesSource: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Mediaon Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS 5. MASTERMINDS BRAND WISE. STREET SMART.TMMASTERMINDS 6. For BusinessPinteresting topics for today What Is Pinterest? Pinterest Demo Usage Stats Set Up An Account Navigate The Site Create & Share Content Encourage Sharing From Your Site Running Contests Whos Doing It Well Analytics Tools Questions MASTERMINDS 7. WHAT IS PINTEREST? A virtual pinboard for photos and videos that connects people with similar interests and supplies a platform to discover new ones. This interest network is fueled entirely by image and video curation. MASTERMINDS 8. PINTEREST USERS: WHAT ARE THEY DOING? Expressing themselves through images relevant to their lives MASTERMINDS 9. PINTEREST USERS: WHAT ARE THEY DOING? Sharing and recommending things they think others should know aboutMASTERMINDS 10. PINTEREST USERS: WHAT ARE THEY DOING? Keeping up with trends MASTERMINDS 11. PINTEREST USERS: WHAT ARE THEY DOING? Reminding themselves of things they want to do, buy or revisitMASTERMINDS 12. WHAT IS PINTEREST?What Im doingWho I amWho I want to be MASTERMINDS 13. PINTEREST DEMO USAGE STATS Over 12 million users MASTERMINDS 14. PINTEREST DEMO USAGE STATS 1 in 5 online women use PinterestMASTERMINDS 15. PINTEREST DEMO USAGE STATS 68% of users are womenMASTERMINDS 16. PINTEREST DEMO USAGE STATS 67% of users aged between 25-54MASTERMINDS 17. PINTEREST DEMO USAGE STATS 16+ minutes per visit MASTERMINDS 18. PINTEREST: WHAT IS THE POTENTIAL? 70% of Pinterest users went to Pinterest for purchasing inspiration More than 1 in 5 Pinterest users has pinned an item they later purchasedMASTERMINDS 19. PINTEREST: WHAT IS THE POTENTIAL? 70% of Pinterest users went to Pinterest for purchasing inspiration More than 1 in 5 Pinterest users have pinned an item they later purchasedMASTERMINDS 20. PINTEREST: WHAT IS THE POTENTIAL? 10% more likely to make a purchase and spend 10% more than those from other social networksMASTERMINDS 21. PINTEREST: WHAT IS THE POTENTIAL? 10% more likely to make a purchase and spend 10% more than those from other social networks Drives more referral traffic than Google+, YouTube and LinkedIn combinedMASTERMINDS 22. / HOW TO /SET UPAN ACCOUNT MASTERMINDS 23. HOW TO SET UP AN ACCOUNT No longer invite-onlyMASTERMINDS 24. HOW TO SET UP AN ACCOUNT Connect with Facebook or Twitter, or via e-mailMASTERMINDS 25. HOW TO SET UP AN ACCOUNT Personalize your homepage based on your interestsMASTERMINDS 26. / SITE / NAVIGATIONMASTERMINDS 27. SITE NAVIGATIONMASTERMINDS 28. SITE NAVIGATION Search bar MASTERMINDS 29. SITE NAVIGATION Add pins and boardsMASTERMINDS 30. SITE NAVIGATION Add pins and boardsMASTERMINDS 31. SITE NAVIGATION Add pins and boardsMASTERMINDS 32. SITE NAVIGATION Add pins and boardsMASTERMINDS 33. SITE NAVIGATION Add pins and boardsMASTERMINDS 34. SITE NAVIGATION Add pins and boardsMASTERMINDS 35. SITE NAVIGATION About PinterestMASTERMINDS 36. SITE NAVIGATION About PinterestMASTERMINDS 37. SITE NAVIGATION About PinterestMASTERMINDS 38. SITE NAVIGATION About PinterestMASTERMINDS 39. SITE NAVIGATION About PinterestMASTERMINDS 40. SITE NAVIGATION About PinterestMASTERMINDS 41. SITE NAVIGATION Your Profile MASTERMINDS 42. SITE NAVIGATION Your Profile MASTERMINDS 43. SITE NAVIGATION Your Profile MASTERMINDS 44. SITE NAVIGATION Your Profile MASTERMINDS 45. SITE NAVIGATION Your Profile MASTERMINDS 46. SITE NAVIGATION Your Profile MASTERMINDS 47. SITE NAVIGATION Your Profile MASTERMINDS 48. SITE NAVIGATION Your Profile MASTERMINDS 49. SITE NAVIGATION Your home page MASTERMINDS 50. SITE NAVIGATION Your home page MASTERMINDS 51. SITE NAVIGATION Your home page MASTERMINDS 52. SITE NAVIGATION Your home page MASTERMINDS 53. SITE NAVIGATION Your home page MASTERMINDS 54. SITE NAVIGATION Your home page MASTERMINDS 55. SITE NAVIGATION Your home page MASTERMINDS 56. SITE NAVIGATION Your home page MASTERMINDS 57. / CREATE /& SHARE CONTENTMASTERMINDS 58. THINK LIKE A PINTEREST USER Expressing themselves through images relevant to their lives Reminding themselves of things they want to do, buy or revisit Sharing and recommending things they think others should know about Keeping up with trendsMASTERMINDS 59. CREATING CONTENT FOR YOUR BRAND Help users express themselvesMASTERMINDS 60. CREATING CONTENT FOR YOUR BRAND Help users express themselvesMASTERMINDS 61. CREATING CONTENT FOR YOUR BRAND Give them something to do, eat or buyMASTERMINDS 62. CREATING CONTENT FOR YOUR BRAND Give them something to do, eat or buyMASTERMINDS 63. CREATING CONTENT FOR YOUR BRAND Give them something to do, eat or buyMASTERMINDS 64. CREATING CONTENT FOR YOUR BRAND To add prices, or not to add prices? MASTERMINDS 65. CREATING CONTENT FOR YOUR BRAND To add prices, or not to add prices? MASTERMINDS 66. DOs AND DONTs MASTERMINDS 67. DONT PIN ADS MASTERMINDS 68. MASTERMINDS 69. DOPIN APPEALING PHOTOS MASTERMINDS 70. MASTERMINDS 71. DONTDUMP EVERYTHING ONTO ONE BOARD MASTERMINDS 72. MASTERMINDS 73. DOCREATE A VARIETY OF THEMED BOARDSMASTERMINDS 74. MASTERMINDS 75. DOUSE HUMORMASTERMINDS 76. MASTERMINDS 77. DOCREATE AND CURATEMASTERMINDS 78. MASTERMINDS 79. / ENCOURAGE / SHARING FROM YOUR SITE MASTERMINDS 80. INTEGRATE PINTEREST INTO YOUR WEBSITE Add Pinterest logo nextto other social iconsMASTERMINDS 81. INTEGRATE PINTEREST INTO YOUR WEBSITE Install Follow functionalityMASTERMINDS 82. INTEGRATE PINTEREST INTO YOUR WEBSITE Install Pin It button MASTERMINDS 83. RUNNING CONTESTSON PINTEREST MASTERMINDS 84. RUNNING CONTESTS ON PINTEREST Have users create a themed board Give the board a name X pins must come from your website or Pinterest account Users submit the URL to their board & contact informationMASTERMINDS 85. RUNNING CONTESTS ON PINTEREST Have users create a themed board Give the board a name X pins must come from your website or Pinterest account Users submit the URL to their board & contact informationMASTERMINDS 86. RUNNING CONTESTS ON PINTEREST Have users create a themed board Give the board a name X pins must come from your website or Pinterest account Users submit the URL to their board & contact informationMASTERMINDS 87. RUNNING CONTESTS ON PINTEREST Have users create a themed board Give the board a name X pins must come from your website or Pinterest account Users submit the URL to their board and contact information MASTERMINDS 88. RUNNING CONTESTS ON PINTEREST Have users create a themed board Give the board a name X pins must come from your website or Pinterest account Users submit the URL to their board and contact information MASTERMINDS 89. RUNNING CONTESTS ON PINTEREST Have users create a themed board Give the board a name X pins must come from your website or Pinterest account Users submit the URL to their board and contact information MASTERMINDS 90. WHOS DOING IT WELLMASTERMINDS 91. / FOOD.COM /24,319 FOLLOWERS1,585 PINS MASTERMINDS 92. FOOD.COMHas Pin it button on website MASTERMINDS 93. FOOD.COMHas Pin it button on websiteUsers have pinned tons of content MASTERMINDS 94. FOOD.COMHas Pin it button on websiteUsers have pinned tons of contentRecipe of the day MASTERMINDS 95. FOOD.COMHas Pin it button on websiteUsers have pinned tons of contentRecipe of the dayTakes advantage of pinners love of life hacks MASTERMINDS 96. BARNEYS NEW YORK23,715 FOLLOWERS2,527 PINS MASTERMINDS 97. BARNEYS NEW YORKMixes their content with curated contentMASTERMINDS 98. BARNEYS NEW YORKMixes their content with curated contentTheir content clicks through to their websiteMASTERMINDS 99. BARNEYS NEW YORKMixes their content with curated contentTheir content clicks through to their websiteMoves pins to purchasesMASTERMINDS 100. HGTV176,131 FOLLOWERS3,144 PINSMASTERMINDS 101. HGTVTimely boardsTakes advantage of pinners love of DIY projectsStaff-curated Pinterest accounts MASTERMINDS 102. HGTVTimely boardsTakes advantage of pinners love of DIY projectsStaff-curated Pinterest accounts MASTERMINDS 103. HGTVTimely boardsTakes advantage of pinners love of DIY projectsStaff-curated Pinterest accounts MASTERMINDS 104. PINTERESTANALYTICS TOOLSMASTERMINDS 105. PINTEREST ANALYTICS TOOLSCuralate Finds, matches and remembers images relatingto your brand MASTERMINDS 106. PINTEREST ANALYTICS TOOLSCuralate Finds, matches and remembers images relatingto your brand Tells you about your most engaged followers MASTERMINDS 107. PINTEREST ANALYTICS TOOLSPinerly Uses campaigns to measure clicks and reach MASTERMINDS 108. PINTEREST ANALYTICS TOOLSPinerly Uses campaigns to measure clicks and reach Judges impact of content and pin performance MASTERMINDS 109. PINTEREST ANALYTICS TOOLSPinReach Measures influence MASTERMINDS 110. PINTEREST ANALYTICS TOOLSPinReach Measures influence Curates content that will inspire youMASTERMINDS 111. PINTEREST ANALYTICS TOOLSRepinly Helps you discover content that is currently trending MASTERMINDS 112. PINTEREST ANALYTICS TOOLSRepinly Helps you discover content that is currently trending Shows habits of top pinners MASTERMINDS 113. PINTEREST ANALYTICS TOOLSPinfluencer Tracks your most influential pinners, engaged usersand viral boardsMASTERMINDS 114. PINTEREST ANALYTICS TOOLSPinfluencer Tracks your most influential pinners, engaged usersand viral boards Compares your influence against competing brandsMASTERMINDS 115. PINTEREST ANALYTICS TOOLSPinfluencer Tracks your most influential pinners, engaged usersand