Pinterest for Business

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For Business

PRESENTED BY:

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Jen FinkVP, Account [email protected]

215.866.0099

Drea JanssenSocial Media Manager

[email protected]

Danielle RobertsSocial Media [email protected]

215.866.0099

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MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM

Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012

• 90% of consumers trust recommendations from people they know

• Social media recommendations top all other media sources

MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM

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Pinteresting topics for today• What Is Pinterest?• Pinterest Demo Usage Stats• Set Up An Account• Navigate The Site• Create & Share Content• Encourage Sharing From Your Site• Running Contests• Who’s Doing It Well• Analytics Tools• Questions

For Business

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WHAT IS PINTEREST?

• A virtual pinboard for photos and videos that connects people with similar interests and supplies a platform to discover new ones. This ‘interest network’ is fueled entirely by image and video curation.

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PINTEREST USERS: WHAT ARE THEY DOING?

• Expressing themselves through images relevant to their lives

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• Sharing and recommending things they think others should know about


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• Keeping up with trends


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• Reminding themselves of things they want to do, buy or revisit


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WHAT IS PINTEREST?

What I’m doing

Who I am

Who I want to be

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PINTEREST DEMO USAGE STATS

• Over 12 million users

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• 1 in 5 online women use Pinterest

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• 68% of users are women

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• 67% of users aged between 25-54

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• 16+ minutes per visit

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PINTEREST: WHAT IS THE POTENTIAL?

• 70% of Pinterest users went to Pinterest for purchasing inspiration

• More than 1 in 5 Pinterest users has pinned an item they later purchased

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PINTEREST: WHAT IS THE POTENTIAL?

• 70% of Pinterest users went to Pinterest for purchasing inspiration

• More than 1 in 5 Pinterest users have pinned an item they later purchased

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PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks

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PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks

• Drives more referral traffic than Google+, YouTube and LinkedIn combined

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HOW TO SET UPAN ACCOUNT

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• No longer invite-only

HOW TO SET UP AN ACCOUNT

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• Connect with Facebook or Twitter, or via e-mail

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• Personalize your homepage based on your interests

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SITE NAVIGATION//

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SITE NAVIGATION

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• Search bar

SITE NAVIGATION

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• Add pins and boards

SITE NAVIGATION

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• About Pinterest

SITE NAVIGATION

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• Your Profile

SITE NAVIGATION

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SITE NAVIGATION

• Your Profile

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SITE NAVIGATION

• Your home page

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CREATE & SHARECONTENT

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THINK LIKE A PINTEREST USER

• Expressing themselves through images relevant to their lives

• Reminding themselves of things they want to do, buy or revisit

• Sharing and recommending things they think others should know about

• Keeping up with trends

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• Help users express themselves

CREATING CONTENT FOR YOUR BRAND

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• Give them something to do, eat or buy


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• To add prices, or not to add prices?


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DOs AND DON’Ts

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DON’TPIN ADS

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DOPIN APPEALING PHOTOS

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DON’TDUMP EVERYTHING ONTO ONE BOARD

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DOCREATE A VARIETY OF THEMED BOARDS

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DOUSE HUMOR

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DOCREATE AND CURATE

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ENCOURAGE SHARING FROM YOUR SITE

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INTEGRATE PINTEREST INTO YOUR WEBSITE

• Add Pinterest logo next to other social icons

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INTEGRATE PINTEREST INTO YOUR WEBSITE• Install “Follow” functionality

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INTEGRATE PINTEREST INTO YOUR WEBSITE• Install “Pin It” button

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RUNNING CONTESTSON PINTEREST

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RUNNING CONTESTS ON PINTEREST

• Have users create a themed board

• Give the board a name

• X pins must come from your website or Pinterest account

• Users submit the URL to their board & contact information

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RUNNING CONTESTS ON PINTEREST

• Have users create a themed board

• Give the board a name

• X pins must come from your website or Pinterest account

• Users submit the URL to their board and contact information

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WHO’S DOING IT WELL

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FOOD.COM24,319 FOLLOWERS

1,585 PINS

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FOOD.COM

• Has “Pin it” button on website

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• Users have pinned tons of content

FOOD.COM

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• Recipe of the day

FOOD.COM

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• Recipe of the day

• Takes advantage of pinners’ love of life hacks

FOOD.COM

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BARNEYS NEW YORK23,715 FOLLOWERS

2,527 PINS

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• Mixes their content with curated content

BARNEYS NEW YORK

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• Their content clicks through to their website

BARNEYS NEW YORK

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• Their content clicks through to their website

• Moves pins to purchases

BARNEYS NEW YORK

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HGTV176,131 FOLLOWERS

3,144 PINS

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HGTV

• Timely boards

• Takes advantage of pinner’s love of DIY projects

• Staff-curated Pinterest accounts

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• Timely boards

• Takes advantage of pinner’s love of DIY projects

• Staff-curated Pinterest accounts

HGTV

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PINTERESTANALYTICS TOOLS

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PINTEREST ANALYTICS TOOLS

Curalate• Finds, matches and remembers images relating to your brand

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Curalate• Finds, matches and remembers images relating to your brand

• Tells you about your most engaged followers

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Pinerly• Uses campaigns to measure clicks and reach

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Pinerly• Uses campaigns to measure clicks and reach• Judges impact of content and pin performance

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PinReach• Measures influence

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PinReach• Measures influence• Curates content that will inspire you

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Repinly• Helps you discover content that is currently trending

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Repinly• Helps you discover content that is currently trending• Shows habits of top pinners

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Pinfluencer• Tracks your most influential pinners, engaged users and viral boards

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• Compares your influence against competing brands

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• Compares your influence against competing brands• Shows which pins drive e-commerce

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Pinpuff• Measures your virality based on popularity, influence, activity and reach


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Pinpuff• Measures your virality based on popularity, influence, activity and reach

• Decides monetary value of pins and the traffic they generate


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Pinterest.com/source/yoursite• Shows everything that has been pinned directly from your website


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QUESTIONS?

Pinterest for Business

Business

Transcript of Pinterest for Business