Pinterest For Business

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Pinterest For Business How a Hot New Social Network Has Become a Heavy Hitting Mareketing Tool for Brands

Transcript of Pinterest For Business


2. What is Pinterest? 3. Hint: Pin + Interest = ________ 4. Its a social network based on interests. 5. Pinterest Follow people much like you would on Facebook or Twitter. Pick and choose specific collections youre interested in. You dont need to get toddler updates from your cousin in Tallahassee (unless you want them)! 6. Why are people so excited about Pinterest? 7. Pinterest is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content- sharing site Shareaholic. 8. 9. Time spent on network in January 2012: Facebook: 405 minutes Pinterest: 89 minutes Twitter: 21 minutes LinkedIn: 17 MySpace: 8 Google+: 3 10. How does Pinterest differ from other social networks? 11. Part of Pinterests appeal is that its beautifulBecause its image-based, the core of Pinterest is overwhelmingly positive. I like to think of Pinterest as Facebook without the whining. Beth Hayden for 12. DIY Coupons and special offers New product releases Crafts Recipes Photography Design Animals Videos Infographics Holiday wish lists Event promotion 13. What kind of businesses are a good fit for Pinterest? 14. Photogenic products and services: Restaurants & bakeries Clothing & accessories Spa/beauty/health Pet/animal Real estate & lodging Home dcor & furnishings Travel & recreation Art & photography 15. How can businesses use Pinterest? 16. Create pinboards for the types of products you sell 17. Add boards like "Things We Love," "Sale Items" or "Gift Ideas" 18. Creating boards that your customers will find useful, such as "Insider Tips" or "Top Trends" 19. Hold contests in which your customers are rewarded for adding your products to their pinboards 20. Add a pin to your blog or website to allow easy sharing of your content 21. Perhaps the most powerful business application is the ability to post images of your company's products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog. Jason Falls for 22. Getting started with Pinterest 23. First steps: Feature your business name and website URL in your profile. Add a paragraph about who you are and your interests to the About section. Connect your account with your Facebook and Twitter accounts. 24. Pinning 101: Be sure to add the Pin It bookmarklet to your browsers Bookmarks Bar. Pin pin pin. And do it consistently, not in brief spurts, to maximize your exposure and engagement. Come up with compelling pinboard names. 25. Pinning 101: Include good descriptions with you pin images. A good description will stay with an image as it gets repinned. If the image is something from your own site, use your business name in the description. Pin from a variety of sources. 26. Get social! Tag other Pinterest users in your pins by using @username in your descriptions. Mix original pinning with repinning. Repinning is repeating someone elses pin to your followers (like a retweet on Twitter). Comment on and Like other peoples pins when you want to recognize great content and engage other users. 27. What specific pitfalls should I strive to avoid? 28. But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users' pins, you'll likely find that people don't pay much attention. After all, no one likes a self-absorbed blowhard. Jason Falls for 29. Instead 30. Instead: Daniel Gordon, who runs Samuel Gordon Jewelers in Oklahoma City, pins pictures of his rings and watches, but he also has a board for images that make him laugh and other types of products he loves. 31. Get out there and start pinning! 32. Questions? 33. Wed love to help. Just get in touch! (213) 607-9100