for brands

Pinterest Joins Twitter And Facebook As The Newest Self-Expression Engine -

What  is  it?  Pinterest is a virtual pinboard which allows users to organize and share beautiful and interesting content they find on the web.

What  is  it?    (business  edition)  

It’s a beautiful platform for storing and sharing your brand’s images which helps drive traffic to your company website or even help sell products

Mission    Pinterest’s goal is to connect everyone in the world through the 'things' they find interesting.

Pinterest  states;  People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

How  does  it  work?  

Create or upload a pin with an image or video

Create a pinboard of your interest, categorize all your pins and start sharing

Follow people or just the pinboards you like

Users can follow what’s relevant or interesting to them, not everything friends share

Users  can  also  pin  on  the  go  

Functions?  Users can pin, re-pin, follow, like and create boards of interests.

Hot  for  Brands?  

More  than  10  million  unique  pinners  

Fastest  Growth  in  Internet  History  

Launched in 2010 Pinterest is the fastest growing web site in the US. in all categories (except for services like Google+ and Yahoo which have a user base)

Hot  for  Business?  •  Pinterest is driving more traffic to brand sites than

YouTube, LinkedIn and Google+ combined! (shareaholic)

•  In the last 6 months ideeli.com saw %446 increase in traffic driven through pinterest

Sample  Brand  ProHiles  

Brand  ProHiles  •  Companies from all industries, publishing to food/drink,

automotive to clothing and others can share cool and inspiring images of all kinds.

•  Pleasing graphics, goods, inspirational images or simply a wow effect could make a Pinteresting Brand for users worldwide.

•  Think great products, inspirations, corporate and social responsibility

Mashable  •  Think of mashable! now remove the long articles

•  Shares gadgets, web humor, infographics, social media and much more

Mashable  

Shopping  Sites  •  Shopping sites could easily integrate items to Pinterest and

drive both traffic to their site and lead to purchase

•  Take Etsy, an online handmade/vintage shopping site

•  Brand profile already has over 40.000 followers

•  Etsy shares purchasable items, gift ideas and inspirations

•  Price tagged images are directly linked to purchase

Etsy  

General  Electric  •  GE develops technologies that lead to better life

•  Company shares inspiring images, incredible machines, appliances manufactured and even corporate projects like #whatworks

General  Electric  

Fashion  Brands  •  I think there are tremendous opportunities for Fashion

brands with Pinterest

•  An industry made of colors, fabric, inspiration, celebrity and trends seems like a perfect fit

Fashion  Brands  

University  ProHiles  Imagine what it’d be like for students if they had the chance to take a detailed look at college life before they applied without having to signup for a campus tour

UCLA  

Take  aways  •  Great potential for retailers

•  Boost your brand image by sharing cool but relevant images

•  If you have a catalogue this is one opportunity to digitize it

•  Inspire people and generate a viral effect

•  Generate lead, find out what’s interesting for users

•  Never SPAM your followers

•  Share what’s interesting and drive traffic to your website

•  Pin, re-pin and like other users’ images that you find relevant

•  Brands that only share own content are uninteresting

•  Keep in mind, social network rules apply

pinterest.com/bulentkeles | twitter.com/bulentkeles | slideshare.net/bulentkeles | linkedin.com/in/bulentkeles

Thank  You  You may also be interested in Facebook Timeline for Brands

Bulent Keles