A Starter Deck by Factbrowser

Hey There Fact Seeker…The following PPT deck is a collection of some of the most useful

Pinterest facts we’ve collected on Factbrowser. We want you to feel

free to use this deck for your own presentations.

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Growth and Retention

Image by: Casey West

Pinterest attracts 1,090 visitors per

minute (Source: Social Jumpstart)

Factbrowser link: http://bit.ly/weKBrz

Image by JCoterhals

Users who have joined Pinterest in recent months are

2-3x less active during their first month than the

users who joined previously.

(Source: RJ Metrics)Factbrowser link:

http://bit.ly/xMagVc

Image by Dustin Ginetz

Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history

(Source: RJ Metrics)

Factbrower Link: http://bit.ly/zujhR6

Image by: CarbonNYC

Pinterest saw the third most

growth as a site destination from

Facebook in November 2011,

after Walmart.com and

Wizard101.com (Source: Compete)

Factbrowser link: http://bit.ly/y5LSrn

Demographics

Of Pinterest's 10MM users,

55-70% are female and less than 45% are male (Source: Imbue Marketing)

Factbrowser link: http://bit.ly/ADGnO6

59% of Pinterest users are

between the ages of 25 and

44 (Source: Experian Hitwise)

Factbrowser link: http://bit.ly/yfdPOq

65% of Pinterest's global

Web traffic is from the U.S. (Source: Alexa)

Factbrowser link: http://bit.ly/yhA3Xi

Image from wikimedia commons

Pinterest users in the U.S. are more

likely to live in mid-west states than

your typical social networker. (Source: Ignite Social Media)

Factbrowser link: http://bit.ly/xMxQ8K

Image by:: Plutor

25% of Pinterest users have earned a

bachelor’s or higher degree and the majority

live off a household income of $25-75K (Source: Ignite Social Media)

Factbrowser link: http://bit.ly/yN63zL

Image by: AJSchwegler

As a Marketing Channel

Image by: Matthew Juzenas

Pinterest drives the fifth most referral traffic

of all Web sites, behind Facebook,

StumbleUpon, Google, and Twitter.

Pinterest drives more referral traffic than

Google Plus, LinkedIn and YouTube

combined.

(Source: Shareaholic)

“If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterestmodifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterestgets paid.”

- Josh Davis, LLSocial

(Read Josh’s Full Post)

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