www.kairaymedia.com

www.kairaymedia.com

What is ?Pinterest is a social tool used for collecting and organizing things you love.

www.kairaymedia.com

Why You Should Care?

• Fastest individual site to ever hit 10,000,000 Monthly UVs – Jan 2012 (ComScore)

• Third most-popular social network based on Traffic – March 2012 (Experian)

• Over 1000% YoY Growth – Dec 2012 (Neilsen)

• Pinterest revenue per click higher than Facebooks – June 2012 (Convertro)

www.kairaymedia.com

Pinterest’s Voting System

• Only direct votes count• Repins become unique pins• Facebook, Twitter, and social

sharing = important

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Facebook Integration• Pinterest App

• Points to actual Pin• Link Update• Real Time• For profiles (not pages)

www.kairaymedia.com

Facebook Integration• Pinvolve

• Cleaner image updates instead of link• Imports full size images• Checks for new Pins every 5 minutes

• Combines to album if more than 1• For pages, not profiles

http://www.pinvolve.co

www.kairaymedia.com

Facebook Integration• Pinvolve

• Installs Pinterest tab on fanpage• Links to Pinterest tab rather than Pin

• Can lead to more Pins

http://www.pinvolve.co

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Getting Followers

• Followers see your pins• Implies quality • Leads to more followers

www.kairaymedia.com

Getting Followers

• NinjaPinner• Gather username IDs

• /source/domain.com/• /popular/• /all/?category=• /user/followers• /search/pins/?q= • /search/boards/?q=• Click to gather

www.kairaymedia.com

Getting Followers

• NinjaPinner• Filter gathered users

• Followers / Following counts• Active less then __ days ago

• Start following• 200 to 300 • Skip people previously

followed

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Getting Rid of Followers

• NinjaPinner• Unfollow users

• Keep ratio looking good• Only users not following you• Exclude recently followed• 250 x 5 = 1250

www.kairaymedia.com

Building Boards

• More targeted audience• Collaboration

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Building Boards

• NinjaPinner• Gather username IDs

• /search/boards/?q=• Moderate and remove spammers• Change Board at anytime

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Regular Activity

• Good signals to Pinterest• Retains followers• Keeps Boards active• Teaches you more

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Regular Activity

• Pingraphy• Bookmarklet

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Regular Activity

• Pingraphy• Bookmarklet

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Regular Activity

• Pingraphy• Easy upload function

• Desktop, Facebook, Flickr, Picasa

• Schedule WAY out• Tracking

• User stats• Top 10 Pins• Board stats

www.kairaymedia.com

Extra Tips

• Add alternate accounts to important boards• Set up URL source bookmarks to promote what others pin• Use unique tags in description to make your own results page link• Weekends and Evenings• Google Analytics (referrer = Pinterest / Google Images * Landing Page)• Image posts

www.kairaymedia.com

Don’t Spam… Please!

Connect With Me…

Facebook.com/kairaymediaFacebook.com/brentcsutoras

Gplus.to/kairayGplus.to/brent

@kairaymedia@brentcsutoras

www.kairaymedia.com

www.kairaymedia.com