PINS PLATFORM FOR DIGITAL AND SOCIAL INNOVATION : DETECTING AND REPRESENTING LOCAL DIGITAL...

8/6/2019 PINS PLATFORM FOR DIGITAL AND SOCIAL INNOVATION : DETECTING AND REPRESENTING LOCAL DIGITAL EXPRESSIO

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Grand Projet des Villes / "Great Urban Project" (GPV)of the Hauts de Garonne

PINS

PLATFORM FOR DIGITAL AND SOCIAL INNOVATION

DETECTING AND REPRESENTING

LOCAL DIGITAL EXPRESSIONS:SUMMARY OF STUDIES AND

METHODOLOGIES


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TABLE OF CONTENTS

1. INTRODUCTION : A TOOL FOR UNDERSTANDING TERRITORIAL

DIGITAL DYNAMICS ....................................................................................3

2. THE PINS PROJECT: BACKGROUND, OBJECTIVES AND PROGRESS ..............4

3. STEP 1: THE QUANTITATIVE MEASUREMENT OF EQUIPMENT AND

USES ...........................................................................................................84. IN PARALLEL: THE PRESENCE OF ASSOCIATIONS AND PUBLIC

ACTORS ON THE TERRITORIAL INTERNET.................................................10

5. STEP 2: IDENTIFICATION OF THE "DIGITAL SPACES" SPECIFIC

TO THE TERRITORY ...................................................................................12

6. STEP 3: UNDERSTANDING WHO IS SPEAKING AND WHAT IS

BEING SAID ON THE TERRITORIAL INTERNET ..........................................16

7. SUMMARY OF STUDIES .............................................................................19

APPENDIX- SYNTHESIS OF THE SURVEYS ON 2 OF THE GPV'S

CITIES ......................................................................................................22


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1. INTRODUCTION : A TOOL FOR UNDERSTANDING

TERRITORIAL DIGITAL DYNAMICS

Digital practices also shape territories

Digital uses are far from being purely virtual: their territorial dimension becomes more evidenteach day, especially since the mobile phone has moved closer to the internet.

They are not only individual, reserved to practices of consumption and interpersonalcommunication : hundreds, even thousands of blogs and websites, public profiles on socialnetworks (YouTube, Facebook, Copainsdavant, Viadeo ...), pictures and videos posted online,"bookmarks" placed on location-based maps, are all produced inside the territories.

Cultural actors, discussion centers, communities, media, portals, "opinion leaders" emerge.External and internal representation of the territory comes as much from these, than they dofrom online "official" production in the field. On the ground, they contribute to creating locallinks.

Yet all of this usually remains mostly invisible for the institutional actors of the territory. Theinstitutional internet exists and is improving, but it does not communicate with the internet"from below". The presence of institutions (or companies) on the web "2.0" (social networks,blogs, platforms for sharing videos and photos) takes most often the shape of downwardcommunication and does not connect to areas that citizens themselves have created.

On the other hand, sites and digital spaces created by citizens themselves generally ignore theinstitutions. Not that they are built against them: these are two worlds that do not know howto exchange with each other yet.

A method for identifying digital territorial dynamicsAs part of the "Great Urban Project1" which comprises four municipalities of the right bank ofthe Garonne, opposite Bordeaux (see Section 2), it soon became obvious that thereappropriation of their territory by its inhabitants was to happen through architectural andurban projects, cultural events, as well of through the digital dynamics which, today, alreadyconnect and unite people.

By "digital territorial dynamics", we do not mean all internet and mobile phone uses. We focuson tools and practices of digital expression, networking, collaboration and coproduction, whichclaim their territorial origin (or belonging) and that involve the territory: whether to discussroad problems, organize an outing or event, exchange small services, tell the history of adistrict, or participate in a democratic debate.

Here, the objective is not to online uses, or reduce the "digital divide". Rather, it is to answer asimple question: can we rely on digital dynamics of expression and collaboration to feed anurban renewal project? And if so, how?

To tackle this issue is the goal of the "Platform for digital and social innovation" (PINS), whichis the ultimate goal of this project supported by the GIP-GPV, in partnership with Fing andlaboratories ADES and MICA within the University of Bordeaux.

To answer this question, we must first learn to identify the existing digital territorial dynamics.

1 "Grand Projet de Ville" (GPV), a dsignation for urban rhabilitation projects under the"Urban Solidarity and Rehabilitation" act. The GPV is managed by a specific public body,GIP-GPV. In the following pages, we will also be using "GPV" as a synonym to the wholeteritory comprised of the Bassens, Cenon, Floirac and Lormont municipalities.


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These have not waited for us to be interested in them in order to exist. But there was not yetany proven method to reveal them.

Therefore, our aim has been to build, implement and share a methodology for locating andmapping the digital territorial dynamics, thus revealing thousands of public appearances andresources so far ignored. From this, we will be able to define policies, platforms, approaches,that build on these dynamics to transform the territory, feed social bonds, and densify the

everyday democracy.

This brief aims to share the approach adopted under the GPV of the right bank of the Garonnewith all those interested, in hope that they can use it and in turn improve it. The proposedmethod is not perfect, it has been built over time, and has had to take into account logisticaland time constraints. However, this method explores rather innovative approaches, at least intheir application to a territory. It produces significant results, useful to further action.

Therefore, we hope that reading this summary will be helpful to you for your own projects.

The 4 steps of the procedure

2. THE PINS PROJECT: BACKGROUND, OBJECTIVES AND

PROGRESS

Overall goals

The "Big Cities Project" (GPV) of the Right Bank of the Bordeaux area (see box) is basedsimultaneously on classic urban planning actions, and on a process of reclaiming the urbanterritory by its players and its inhabitants.

The digital sphere must be one of the tools in this act of reappropriation. To this end, the GPVinitiated, in 2009, an ambitious project entitled "Co-Constructing the Digital Right Bank"[http://www.rivedroitenumerique.org ].

During one year, this experimental project was driven by the GPV with the Next-GenerationInternet Foundation (FING), the MICA and ADES laboratories of the University of Bordeaux 3and with the support of Aquitaine Europe Communication (AEC). It aims to develop a digitalplatform representing public, corporate, community and citizen-led activities of the Right Bank,an area made up of four cities Bassens, Cenon, Floirac, and Lormont.

The project's goal is to create a platform for innovation, supported in particularby

digital tools, which will facilitate the design, production and distribution of urban

contents and services.


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Correspondence with the objectives of GPV

The urban renwewal project is based on an original and effective frame: The tram, whose impact is crucial, Parc des Coteaux, a public green space of 400 hectares, A multimodal mobility platform in Cenon, (Pont Rouge station) Major public equipment

The opening of two new bridges (pending).

This project is built around three complementary objectives: Urban renewal: 12 operations representing thousands of homes demolished, 5200 homes

built, an extensive network of media centers, schools, sports facilities, rebuilt orreconfigured public spaces. In addition, a "Charter of architectural, urban and landscapequality" was written.

Social development: education and culture (creation of equipments, festivals, a culturalproject between communities, and actions revealing local memory...).

Economic Development: attracting new businesses, developing local business,employment, social integration ...

One of the major goals assigned to the GPV is to change the image of the 4 cities'neighbourhoods and of tis territory as a whole. In order to meet this goal, the GPV committedin 2008 to the construction of a concerted strategy to promote the area. This strategy hasseveral digital incarnations: The right bank blog: http://www.blog-rivedroite.fr/ Twitter : http://twitter.com/rivedroitebx Facebook : http://www.facebook.com/jaime.larivedroite


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ABOUT THE "GREAT URBAN PROJECT" OF THE HAUTS DE GARONNE (GPV)

www.surlarivedroite.fr

WHAT ARE GREAT URBAN PROJECT?

Great Urban Projects ("Grands projets desvilles", or GPV) come from the 1999Management and Sustainable DevelopmentPlanning Law. GPVs aim to rehabilitate oneor several neighborhoods in thedevelopment dynamics of of their city.They succeeded the "Grands projetsurbains" (GPU) implemented from 1991 to1994. Following the footsteps of GPU, GPVaddress districts affected by unemployment,poverty, crime and overall bad reputation.The GPV program is directed towards urban,

economic and social aspects as well as theimprovement of its inhabitants' livingconditions.

THE GPV OF THE HAUTS DE GARONNE

The GPV of the Hauts de Garonne is, for the66 000 inhabitants of the 4 municipalities(BASSENS, CENON, FLOIRAC, LORMONT), amajor challenge for the social stability andsustainable transformation.Out of the 50 GPV in France , the Bordeaux

area GPV, whose responsible legal structureis a Public Interest Group (GIP-GPV), hasthe distinction of being the onlyintermunicipal GPV, which highlights thesize of the agglomeration and the desire togather all energies in order to reversetrends that have long stigmatized the rightbank of the Urban Community of Bordeaux.


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Project progression

In 2009 and 2010, four studies were conducted under the coordination of Fing: Aquitaine Europe Communication measured digital equipment and uses on the 4

municipalities of the territory. The MICA laboratory at the University of Bordeaux, conducted a communication audit in

two parts: the "web 1.0" public actors, and "Web 2.0" uses by citizens, businesses andinstitutions.

The ADES laboratory at the University of Bordeaux, conducted a study on the presence oflocal associations on the web ("1.0" and "2.0"). Finally, the company Linkfluence used its automatic search tools in order to map the

"public digital expressions" that emerge from and aboutthe GPV's territory.

All reports are available at www.rivedroitenumerique.org

The articulation of these studies can help consider how other territories might go aboutachieving their own analysis of "local digital Expressions", drawing lessons from thisexperiment.


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3. STEP 1: THE QUANTITATIVE MEASUREMENT OF

EQUIPMENT AND USES

The first step of the analysis intended, through telephone surveys, to measure the level ofequipment and use of the internet and mobile phones in the area.

In the case of the GPV of the right bank of the Garonne, this survey was conducted byrepeating AEC's questionnaire for its yearly "Diagnosis of Digital Aquitaine2", on a largersample population within the four municipalities.

Essential data

The framework data that is most important to collect includes: Equipment: computers at home (1, 2, +), internet (high / low speed), mobile phone Individual access to computers (home, work, public place), internet (home, work, public

place), mobile internet Uses (and ideally their frequency): email, instant messaging, local information, commerce,

banking, administration... "Expressive" uses: social networks, blog, community websites... Ideally, knowledge and use of certain public digital resources: public access hot spots, city

hall website...

It is desirable that the territory being studied be divided into significant population zones (inour case, the "higher" and "lower" areas of each of the 4 municipalities, which have quitedifferent socio-demographic characteristics).

The survey process

Information can be collected by traditional survey methods, usually by telephone. Wheneverpossible, it is desirable that the survey relies on digital diagnostics that other players in thearea are using as well. Having created an "over-sample" of people in the 4 GPV municipalitiesby repeating the method of territorial Aquitaine diagnosis, made by AEC, has two advantages: Economic: it is only a matter paying the price to make more interviews with inhabitants of

the territory, rather than completing of an ad hoc survey In terms of comparison: practices of GPV populations can be compared to those of the

larger urban area they belong to (Bordeaux), their department (Gironde), their region(Aquitaine).

Results

The results can be presented in a very summed up way, in order to provide an overview ofdigital equipment and practices, from which the following studies will be undertaken.

2 http://siad.aecom.org/Publications/Diagnostic_AEC


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Restitution Example: digital equipment of GPV

Restitution example: disparity of use of social networks

(sources : AEC)


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4. IN PARALLEL: THE PRESENCE OF ASSOCIATIONS AND

PUBLIC ACTORS ON THE TERRITORIAL INTERNET

During the same time period, two studies have attempted to identify and analyze the webpresence of local "institutions", public institutions on the one hand, associations on the other.

The web presence of local institutions

A first study conducted in 2009 by the GREC/O of the University of Bordeaux has focused onthe internet presence of established players in the area: Public actors: GIP GPV himself, city halls, organizations that depend on them and other

public institutions, Media, Companies.Beyond the census, the analysis also included the type of site ("1.0" or "2.0" - see 6 below)and the tone of their content. It reveals that: Their content focuses on top-down institutional communication and public relations on

behalf of institutions and companies - leaving little room for interaction; Dissonance between a national press conveying "suburban" stereotypes about the territory,

and a local press that is more rewarding; A world of websites centered on themselves (few outbound links), and almost exclusively

"1.0", which use the the internet as a downward communication tool.

The internet presence of associations

Amlie Bonneau's master thesis3, in the department of "Development, Territories, Cultures andEnvironmental Management", ADES, University of Bordeaux 2, has set itself the goal to identify

and analyze the involvement the GPV's local associations on the internet, distinguishing Web"1.0" (standard websites) and "2.0" (blogs, discussion tools, sharing images and videos, socialnetworking, mapping websites...).

The research was organized in 3 phases: Identify, as exhaustively as possible, existing associations from the official

directory, focusing on associations whose administrative presence (eg recent tax return,changes in board ...) signal that they can be considered "active".These 795 associations have been classified according to recognized typologies4 in terms oftype of their sector and "activity profile" (type A: associations participating in the activity ofpublic bodies or closely articulated to them; type B: associations with strong militanttendency; type C: associations oriented towards the practice of an activity). In addition,the location of their headquarters was refined at the level of hyperlocal "neighbourhoods".

Exploring the internet presence of these associations, from: Web directories on the city halls websites Research through search engines

This manual exploration would benefit from being automated later.It has however enriched the database of associations with information on their presenceon the web: address and nature of website(s), year of creation and last update,referencing or not onto city halls websites.211 of 795 associations were seen as active on the web (115 "web 1.0" and 157 "web2.0", some associations can be active on both types of spaces).

3 "Les territoires des associations : une articulation entre plusieurs espaces", 20104 TCHERNONOG V., (2007), Le paysage associatif franais : mesures et volutions, Juris

association & Dalloz, 203p


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Exploring the outgoing links from associations websites (when available) and towhere these links lead: other associations, federation of associations (eg Nationalfederation for a Sports Association), institution, business, cultural structure, other

From the perspective of the GPV project, the study produced several results: An inventory of websites that may be useful for the construction of a corpus of websites

to browse, for the systematic exploration of "digital space" that will follow

A geographic and thematic analysis of the online dynamics of associations, and linksestablished between them and their environment on the web - the analysis shows, in thiscase, that these links are poor (most hyperlinks on these sites refer to funders websites, toinstitutions and, where appropriate, to the relevant national federations).


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5. STEP 2: IDENTIFICATION OF THE "DIGITAL SPACES"

SPECIFIC TO THE TERRITORY

The second step was to identify and map the "digital space" specific to the territory. This workwas carried out by the Linkfluence company.

What is a territory-specific "digital space"?

These "spaces" refer to several criteria: They may be websites, blogs, forums or profiles in a social website They have to claim thei local origin: the headquarters of the company or association, the

residence of the author, etc.. must be mentioned in the online space. Their content must (at least in part) cover the territory: whether it is about discussing local

news or problems, to offer local services, to organize events, or to gather people aroundspecific projects

Thus, the blog of a person living in Lormont, with no mention of place of residence, and onmatters unrelated to the territory, will not be counted among those spaces5. However, thefollowing will be considered territory-specific "digital spaces": the website of an active localsports club; that of a company located on the territory and that would offer either products or jobs, the Facebook profile of a high school student who claims Lormont is his/her residenceand organizes outings with his/her friends ...

The approach

The approach was broken down into five steps:

1- A manual exploration designed to identify lexical universes to identify the "descriptors"of the territory:

Geographic descriptors: "Right Bank", names of municipalities, "synonyms" (ex. "93"and "9-3" to describe the department of Seine Saint Denis), other characteristicexpressions (the name of a neighbourhood, etc.); names of major public places,associations, institutions, etc.

Subject descriptors (14 "thematic communities" have been identified) Type of source: individual, community, association, media, business, institution Type of online "space": social networking site, blog, page, video, photos, forum,

microblog (Twitter type)

This manual, iterative exploration, initiated through search engines and followed by thetracking of links contained in the websites, constitutes an initial body of a few hundredspaces, without pretending to be exhaustive: its purpose is to build vocabularies and serveas basis for more systematic explorations.

2- Automated exploration ("crawling") of blogs, social networks, microblogs and forumslocated one click away from the initial corpus: in 2 iterations, this approach has identified13,500 web spaces.

3- Within this corpus, selection of the web spaces corresponding to geographicdescriptors: from 13,500 web spaces, the corpus was narrowed down to 3,100.

4- Manual exploration ofthe 3,100 websites to retain only those sites broadcasting from theterritory (signature of origin) and aboutthe territory: this exploration leads ultimately toretain 524 "specific digital spaces"

5 Its author probably does not consider his or her production as "local"; And privacyconsidrations prevented us from using indirect means of identifying the geographic originof a web space, as long as its author did not choose to disclose it.


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5- Automatic mapping of the web spaces and their links, on geographic (the 4municipalities + throughout the GPV), thematic and relational criteria.

The database is available online and can be explored using various tools provided byLinkfluence: http://rivedroitenumerique.org/flash_lf/

ResultsThe study provides several types of results:

Aggregate Results

The study identifies, on the whole territory and municipality:

The types of active digital spaces

The most active emitters (sources)


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The main thematic communities


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Mappings

The study allows to identify: Communities of spaces strongly linked to one another

Spaces with a specific status : Hubs: websites that link to many others Network nodes: websites that have "authority", towards which many links point to

(but that do not necessarily point towards other sites) - most institutional sites are inthis case;

Bridges: spaces that connect different communities - for example cultural venues thatmake the link between institutions on one side and musical communities on the other.These "bridges" are, almost by definition, rather rare.


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6. STEP 3: UNDERSTANDING WHO IS SPEAKING AND WHAT

IS BEING SAID ON THE TERRITORIAL INTERNET

Finally, the team of the "Audit and communications consulting" Master of the ISIC at theUniversity of Bordeaux has conducted an extensive audit of the GPV's territory's "e-

reputation", focused on Web 2.0 spaces6.While the work of the previous census was focused primarily on the theme and the origin ofweb spaces as well as, even more importantly, the links between sites, this study was focusedprimarily on the content of what people say on the right bank, and how they say it7.

The methodology

First, the team has referenced the web 2.0 platforms which may offer interactivecontent on the right bank:

Community platforms, dominated by Facebook Professional social networks, dominated by Viadeo (France) and LinkedIn

(International) Platforms for reuniting former acquaintances, like Copains d'avant and Trombi.com Sharing spaces for video (Dailymotion, Youtube and Vimeo) and photos (Flickr,

Picasaweb mainly), which also function as social networks Blogs and blog platforms Microblogging (Twitter)

Following this, the team conducted keyword searches in each of the platforms in orderto extract the (publicly available) communication spaces that reveal content and socialinteractions constructing the image of Right Bank:

The research has identified, among those platforms, communication spaces in whichappear several times (limit: 10) responses to a query on the names of GPV cities;

The team then followed the links found on these spaces to explore the spaces theywere directly connected to, including in their turn those in which the content relatingto the cities of GPV was significantly present.

Within these areas, the team systematically analyzed the "acts of communication", thecontent of profiles, messages, media, etc. relating to the territory of GPV. Each act wasdocumented on a common grid:

Name of emitter Location of emission (municipalities) Type of platform Media (text, image, video) Title Goal of communication action (eg: inform/communicate) Tone of message (positiv / negativ / neutral) Language level (coarse, familiar, simple, polished, expert) Message content (keyword description) Recipient(s) (eg: membres of a website, visitors, etc.) Date Address (URL) Hyperlinks

The data compiling of these records has been manual. It represents 150 man-days. A

6 "Audit de l'e-rputation du territoire du GIP-GPV", February 2010 -http://rivedroitenumerique.org/IMG/zip/Synthese_travaux_160210.zip

7 Academic year constraints prevented the 2 studies from being closely co-ordinated in time.

Ideally, a local community willing to reuse this methodology should arrange for a better co-ordination: The priori semantic work is the same, and the automatic recension done byLinkfluence can constitute a common corpus of websites, that can then be analyzed under avariety of angles.


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greater synergy with the previous study would have allowed to reduce it, but humanintervention is still needed keep some quality in most fields.

The computer processing of records allowed to describe the landscape of digital publiccommunication actions on the web 2.0.

ResultsThe study has identified: That issuers are, most often, made of individuals rather than organizations, and that they

reside for the major part in the GPV's territory

The dominance of social networks::


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7. SUMMARY OF STUDIES

Digital practices are already significant

It appears from various studies a set of findings highlights:

Connectivity is a mass phenomenon

The inhabitants of GPV rank certainly a little below nationalaverages in terms of departmental equipment and digitaluses (computer, internet - but non-laptop), but not in a wayso clear that the social territory might suggest at first sight.Nearly 3 out of 5 people are indeed connected to theInternet, a widening gap between Floirac (71%) and Cenon(54%, and less in the Netherlands Cenon) related to CSPand level of education. The mobile equipment is in themiddle, and mobile Internet, if indeed it can already be

measured reliably, is apparently more common use in theGPV elsewhere.

Areas of public expression are many and active

The automatic census websites, blogs and public profiles on social networks broadcasting fromthe territory and that publish (at least in part) about local topics brings out a relatively largesphere: about 3000 eligible sites, of whom 524 can be considered as "digital space" reallyactive and relevant. This represents 1% of the population (excluding children) - a figureapparently low, but that in fact represents an important basis. Indeed: Other individuals and groups publish from the territory, but not necessarily claim it, or

talking about something else (eg, music and comics, to cite actual examples encounteredin the GPV).

A blog, a forum of association, a Facebook profile, attract external contributions of peoplethat we do not how to recognize statistically, but are much more numerous than theoriginal authors.

From comparable examples, we can estimate that between 5% and 10% of the populationis currently a "contributor" of public content (sites, pages, profiles, comments,contributions in forums ...) on the web.

The GPV web world is organized according to 4 active universes, but which share little or nocommunication: Institutions (present, but mostly on the "web 1.0", and does not refer to the rest of the

web)


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Businesses (present on web 1.0 and 2.0, but not interested in the territory itself) Associations (present for its members and funders, but with no link with eachother or other

resources from the territory) Individuals (dominant Web 2.0 - blogs and Facebook - to exchange between ourselves and

about our daily local life)

One of the challenges of the project is to promote PINS bringing these worlds,

serving the cohesion of the territory, its image, economic and social development.

Another finding from the studies is that the majority of expressions and exchanges on dailytopics that are very local, and reflects relationships rooted in the territory: for example, theimportance of musical communities reflected in Floirac heavily on the web, or even the fact

that the school Lormont meet adolescents from all over the territory is reflected in the existingcommunities of websites related to each other from different municipalities.

Among the topics covered: Systematic domination of the theme "Youth & neighborhoods," except for Floirac where

music takes over as the recognition factor; "Companies and professionals" depending on municipalities are second or third field; Then comes the theme "Individuals and personal networks" (which reflects the daily life of

adults - "youths and neighborhoods" reflecting the teens); The latter subjects which are truly significant are sports and music, around which form

small communities, with strong bonds and involved.


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The "thematic communities" on the internet of the territory of GPV

The PINS project must be based on these dynamics, and support them in turn to

enable them to contribute to the quality of life and social ties in the area.


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APPENDIX- SYNTHESIS OF THE SURVEYS ON 2 OF THE GPV'S

CITIES


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BASSENS

6,655 inhabitants (2007)+2.8% / 199010.1% of the population of the

GPV

Digital equipment below the average of the GPV, but most of theInternet connection

The smallest number of digital expression of the right bank

10.0% of all "digital spaces8" within the territory of the GPV, for 10.1% of the population.

On what kind of media?

A very high use of social networks,which represent more than 65% ofall media used.

8 Sites, pages, blogs, forums that explicitly emit from, and at least in part about, the GPVterritory.


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Who is speaking?

A community dominated bycontributions from ordinary citizens(One out of two digital space in theBassens community) and associations(26%, vs. 12% for the entire GPV).

At the expense of space produced bycompanies, 2.6% against 13.4% acrossthe GPV.

Note that the only digital space coveredby a trade union is based in Bassens.

What do they talk about?The most represented "Thematiccommunities" are: "Youth & neighbourhood", 31% of

the total vs. 24% across the GPV "Personal life & circle of friends",

20.5% against 7%. Those 2 communities are close on

a thematic level. The "Personallife & circle of friends" consists ofpeople (both men and women,aged 25 and over), mainly using

social networks, who use theinternet to maintain their personalnetworks.

"Sports" is equallyoverrepresented: 18% against9%.

Associations are more digital than the GPV average, and heavily intoWeb 2.0 (a 1/3 of associations use it as a means of communication)

Bassens GPV

All active associations, 2010 63 795

Presence of a link on the city council'swebsite 79.4% 50.6%Extended digital expressions on the Web 46.0% 32.7%

Local digital expressions on the Web 33.3% 26.5%

Local digital expressions on the Web 1.0 15.9% 14.5%Local digital expressions on the Web 2.0 30.2% 19.7%


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What are the urban dynamics?

Overall

the analysis is more difficult because Basses is the city with the lowest number of digital

spaces.

A majority of spaces are occupied by the "Personal life & circle of friends" community. Beyondthis mostly unlinked community (little or no incoming or outgoing links towards other webspaces in the GPV territory), we find some "Youth & Neighbourhood" digital spaces inserted ina larger group of spaces originating from several cities of the right bank.


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Who acts as network nodes, hubs , and bridges ?

The most visible node is the Bassens City Council website. As in other cities of the right bank,it acts as an "authority" (attracting many incoming links); however on its side is hardly links toany other website of the territory and thus provides little contribution to its online dynamics.

The other central website to the Bassens websphere is supported by the Great Urban Project:the touring festival of comics "BD-Bulles", which Bassens hosted in 2010.

Finally, there is a small sports community (football and rugby clubs), linked by the Intersportshop of Lormont, which is their sponsor.

It seems that rugby occupies a prominent role within sports in Bassens (but also throughoutthe right bank). In many of their online profiles, young users give prominence to the fact thatthey are rugby players (http://fr.netlog.com/loulourugby, http://fr.netlog.com/pitchono, etc.).


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CENON

22,732 inhabitants (2007)-6% / 199034.5% of the GPV population

148 digital spaces

Digital equipment below average in all areas, but a highly active webscene

Despite that, the most active digital expression within GPV, concentrated around

youth, businesses and professionals

39.1% of all "digital spaces9" within the territory of the GPV, for 34.5% of the population.

On what kind of media?

Social Networks are popular in Cenon(61.5% of all digital spaces), wellabove the average of GPV (47.7%)and other digital tools.

In parallel, the use of traditionalwebsites is well below territoryaverage with 13.5% for Cenonagainst 24% for GPV.

9 Sites, pages, blogs, forums that explicitly emit from, and at least in part about, the GPVterritory.


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Who is speaking?

Like in other municipalities, in Cenon,personal expressions are most important.Businesses and professionals come next(18%, close to the GPV average), thencollective contributions (16%) andassociations (11%).

Spaces produced by institutions, governmentagencies lag behind at 7%, vs. 13% acrossthe GPV.

What is being said?

The "Youth and Neighbourhood" theme ispredominant in Cenon, with more than athird of numerical expressions.

Music and dance only represent 5% of alldigital spaces, compared to 28% inFloirac, reflecting the importance thatactive "network nodes" can play in thelocal web dynamics.

"Business and Professionals" represent18% of all spaces.

The digital presence of associations is close to the average of the GPV,apart from their representation on the municipal portal

Cenon GPV

All active associations, 2010 258 795

Presence of a link on the city council'swebsite 43.8% 50.6%

Extended digital expressions on the Web 34.5% 32.7%

Local digital expressions on the Web 28.7% 26.5%Local digital expressions on the Web 1.0 15.1% 14.5%

Local digital expressions on the Web 2.0 20.5% 19.7%


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Who acts as network nodes, hubs , and bridges ?

Two young boys serve as network nodes in the "Youth & neighborhood" community. Theyreceive a lot of links, yet they themselves do not link out very heavily.

The Rocher de Palmer with its many web manifestations, occupies the role of "cultural pole",and also acts as a bridge with its MySpace page, that links towards some musicians in Floirac.It also links towards the cultural blog maintained by the Cenon city hall (http://blogs.ville-cenon.fr/).

Finally the site of the city of Cenon enjoys a high centrality, it is one of the most connectedwebsites on map. However, it fails in its role as a connector, a "hub", in the sense that it doesnot redistributes its connectivity to the territory (it receives far more incoming links than itlinks towards other sites), and does not contribute to structuring its own online territory.

PINS PLATFORM FOR DIGITAL AND SOCIAL INNOVATION : DETECTING AND REPRESENTING LOCAL DIGITAL...

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