Company CredentialsOctober 2012

Team Introduction

Illka GobiusPrincipal Consultant

Roszanna MustafaConsultant

Illka Gobius is essentially a freelance consultant, and is supported by Roszanna Mustafa

Our Services

BrandOur aim is to create and populate focusedkey messages about your brand so that the public can build a distinctive nest of perceptions about your brand

Our approach

Business Objectiveinfluencer audit > determine target audiences > determine key communications threats, opportunities

Communications Strategydetermine key messages > create content plan > create conversation plan > determine channels of communication

Executemonitor > measure > analyze > interpret

Build Awareness • Position Wacom SEA • Proliferate key

messages about the brand

• Drive media awareness

Drive advocacy • Stimulate

conversations • Position so Wacom is

‘Top of Mind’ when purchasing

Foster Stakeholder Engagement • Build partnerships • Encourage WOM

referral • Encourage people to

share their Wacom experiences

Our 2012 client portfolio includes...

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Credentials

hedge fundshospitalitytraveltourismeducationtechnologyfood & beverage

Media Relations

• 82 registered journalists, including

• 8 broadcast outlets, including Bloomberg, CNN, BBC, CNBC, CCTV

• 4 wires, including Thomson Reuters, Dow Jones, Agence France Press (AFP)

• Leading regional newspapers, including AWSJ, Financial Times, Japanese, South Korean, Vietnamese, and Malaysian newspapers

• Local Newspapers including Straits Times, Business Times, Lianhe ZaoBao, The Edge Singapore

• Generating more than 50 clippings in the first 3 days of the event

• and 10+ one on one interviews (broadcast, newspapers, wires)

PROJECT CLIENTSeptember - October 2012

Media Relations

• One on One interviews with the CEO secured locally with

• The Edge Singapore• ChannelNews Asia• Straits Times

• Media Briefing 18 October• 40+ editors and

correspondents including• Hospitality Trade outlets• Travel and Destination

outlets• Newspapers

PROJECT CLIENTSeptember - November 2012

• Created a stakeholder map and communications strategy

• Managed all communications outreach to all internal and external stakeholders, including

• Project identity, microsite, PPT’s, EDM’s, email notifications, conference calls, in person briefings, video meetings, letters to suppliers and schools

PROJECT CLIENTFebruary - June 2012

SAVE THE DATE14 NOVEMBER, 2011

The Singapore Cruise Centre respectfully requests that you save the evening of 14 November 2011 to attend a cocktail event in celebration of our twentieth anniversary. The Singapore Cruise Centre has made great strides in the past 20 years. In 2009, Singapore ranked 9th in the world rankings for cruise homeports and we now facilitate over a million cruise passengers, and 650 ship calls each year. Our ferry passenger throughput to the regional islands has more than doubled in the last two decades.

• Tender writing

• Communications & Marketing strategy development

• Internal and external corporate communications project management

• Key messaging

• Event design and logistics management

RETAINER CLIENTJune 2011- present

272

WINE&DINE

December11

and Noteworthy

La BarcaGoodman Arts Centre90 Goodman Road Block C6346 5813 | www.labarca-sg.com

Hidden away in the Goodman Arts Centre off Goodman Road and Mountbatten Road is Katong’s answer to fine dining; La Barca. This is a very romantic restaurant with its dark polished floor, crisp white linen, dim, ship-like lighting and Ella Fitzgerald-style jazz music playing in the background. An imposing wooden boat frame hangs from the ceiling in the entrance.

I chose a del iciously l ight asparagus and ricotta flan with

basil sauce ($18) for my starter, while Phil ordered the raw tuna

marinated in pesto ($25) with a rather unusual, but tasty, rosemary-scented cannellini bean cream. My main course of butternut squash

filled ravioli with potato and leek

sauce ($22), one of La Barca’s best sellers, was slightly too al dente for my liking and the sauce was rather like thick potato and leek soup. Next time, I’d like to try the pecorino filled

tortelli with Parmesan sauce and

summer truffle. Phil enjoyed his lamb chops with olive crust, served

with a spinach tart ($45). The pastry-less spinach tart was surprisingly like my ricotta flan starter. A bottle of Vignamaggio Chianti Classico Riserva 2007 ($105) went down well with the meal.

For me, dessert was the best part. The coffee mousse with caramel

sauce ($16) was deliciously melt-in-the-mouth and the dark chocolate

tart with white chocolate sauce ($16) went down a treat, too, despite its rather thick pastry.

The service was excellent and very attentive. Each course was served in fairly quick succession, perhaps a little

too quickly for diners hoping for a long, drawn out dinner – we were in and out in about 75 minutes. This is a great place for a romantic night out unless you have the misfortune of having a large, rowdy table beside you like we did. As all the portions are on the small side, it’s better to order both a pasta and a main course, unless you’re on a diet.

You’ll love it if: you’re looking for a beautiful restaurant for a romantic meal; but ask them to slow things down Must-try dish: coffee mousse with caramel sauceYou’ll hate it if: you’re expecting substantial portions for substantial prices

Harriet Empey

k New&Noteworthy2_Outlined.indd 272k New&Noteworthy2_Outlined.indd 272 11/15/11 4:51 PM11/15/11 4:51 PM

RETAINER CLIENTJune 2011- June 2012

• Media Relations, Story pitching

• Awards / Publicity generation

• Website / Blog / Facebook copywriting and management

Monthly Newsletter generation for 2 outlets, Media Relations, Corporate Communications

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RETAINER CLIENTNovember 2010 - present

Corporate Communications, Media Relations, Strategy, Social Media

RETAINER CLIENTAugust 2011 - September 2012

Director, Burson-Marsteller Singapore2009-2010

Global communications strategy + templatingLocal media relations

Clients and projects of note:

SINGAPORE TOURISM BOARDManaged the communications strategy, key messagingtemplating and local media relations for theGlobal launch of the Your Singapore Campaign

NATIONAL ARTS COUNCILManaged media relations for theSingapore Arts Festival 2010Generated S$30m AVE (3 months)

Contact uspinpoint-pr.netinquiries@pinpoint-pr.net+65 9769 8370