PINNACLE ESTATE PROPERTIES INC. ESTATE PROPERTIES, INC. Since1985 J OHN S MITH R EALTOR ® DRE L IN...

P I N N A C L EE S TAT E P R O P E RT I E S , I N C .

Since 1985

J O H N S M I T H R E A L T O R ® D R E L I N # 0 0 0 0 0

1 8 6 3 5 D E V O N S H I R E S T . N O R T H R I D G E C A 9 1 3 2 4 | P H O N E : ( 8 1 8 ) 5 5 5 - 5 5 5 5 C E L L : ( 8 1 8 ) 5 5 5 - 5 5 5 5 | M Y E M A I L @ M Y E M A I L . C O M | W W W . W E B S I T E . C O M

®2014 Pinnacle Estate Properties, Inc. All Rights Reserved.

“Service At Its Peak”

LISTING PRESENTATION

JOHN SMITH


Since 1985





TABLE OF CONTENTSThe CompanyPinnacle is #1 My BiographyObjectives & GoalsMarket Trends and FactorsMarketing StrategyLeading RE and Luxury PortfolioMarketing Plan - Three PhasesSocial MediaPricing FactorsFactors that Affect Value of Your

Property


Since 1985





COMPANYFounded in 1985, Pinnacle has a reputation that set the standard others aspire to achieve. The benchmark is a result of highly educated Agents placed in an environment for success. We are creating local relationships in serving communities throughout Southern California

With a family-focused corporate culture, Pinnacle is a Full Service Real Estate company with Title, Escrow & Financing under one roof

OVER 700 AGENTS IN SIX STATE-OF-THE-ART OFFICES STRATEGICALLY LOCATED:

ENCINO NORTHRIDGE PORTER RANCH

VALENCIA MISSION HILLS CALABASAS

Locally owned and established neighborhood company with benefits of a corporate franchise !

Member of Leading Real Estate Companies of the World and Luxury Portfolio


Since 1985





TOP SELLING FIRM IN THE LOS ANGELES COUNTY


Since 1985





MY BIOGRAPHY

A member of the National Association of Realtors, California Association of Realtors & Southland Association of Realtors.

Licensed Realtor® since 1996. A consistent multi-million dollar producer - over 200 million dollars in closed escrows.

Providing clients with open dialogue and positive environment to make savvy business decisions in any market place.

Attending continued education and seminars to stay well informed.

SPECIALITIES:

State-of-the-art Marketing Techniques

Resale Homes

Real Estate Financing

Custom Home Sales

Excellent Negotiating Skills


Since 1985





MY BIOGRAPHYTHE PERSONAL SIDE

Reside in Northridge, CA

Wife Laura and two wonderful daughters 6 & 8 years.

Involved in many charities. Dedicated to community.

Enjoy snowboarding and fly fishing.


Since 1985





OBJECTIVES AND GOALS

Get TOP DOLLAR for your home in your desired timeframe

Getting you where you want to go ON TIME

Make transaction as SMOOTH AS POSSIBLE


Since 1985





CURRENT MARKET FACTORS

Controllable Factors

Price

Condition of Home

Marketing

Availability to Showcase Your Home

Uncontrollable Factors

Interest Rates

Inventory

Economic Stability


Since 1985





MARKET TRENDSThe 70s

- 1970-73 Recession: Property Values Went Down - 1974-75 Property Values Leveled Off - 1976-79 Property Values More Than Doubled

The 80s - 1980-83 Interest Rates 18+%, Property Values Down - 1984-85 Property Values Leveled Off - 1986-89 Property Values More Than Doubled

The 90s - 1990-93 Aerospace Relocation, Property Values Down - 1994-95 Northridge Quake, Values Continue Down - 1996-97 Home Values Leveled Off - 1998-2005 Home Values Nearly Tripled

2006-2012 Residential Distressed Inventory has greatly increased, sales sharply and prices declined, and mortgage practices have changed drastically.

2013-Current Sharp decline in Inventory, Affordable Rates, Prices Increasing


Since 1985





MARKETING STRATEGYWE NEED TO SELL YOUR HOME “TWICE” TO

FIRST TO BROKERS AND THEN TO BUYERS….

PRICE

We need to price your home competitively in the current marketplace to attract the Broker and Buyer community

ACCESSIBILITY

We Need to Make your home accessible to Brokers and Buyers throughout the week. The more accessible your property, the more buyers see your home

COMPENSATIONWe must offer competitive compensationTo the Brokers showing Buyers.We have the advantage to price our home competitively In the marketplace and more importantly Highlight and justify the features ofOur home.

88%422 Leading RE

Websites in the USA

12%58 Leading RE Websites

Internationally

United States

International

TOTAL IMPRESSIONS ACROSS THE WORLD

Unprecedented Reach

Delivers Strategic Marketing: Targeted, Integrated, measured


Since 1985





LEADING EDGE MARKETINGPHASE ONE – GETTING BROKERS AND BUYERS TO YOUR HOME

Prepare your home for showing

** Staging your home for “THE SALE” **

Install Sign- information box and a sign rider with your property website and text info

M.L.S. -(Multiple Listing Service)

Lock Box- safety with convenient showings

Office Caravan – immediate exposure to Pinnacle agents.

Broker Open House, Pitching listings to brokers showing in the area

Open Houses to the public- Weekends and weekdays

Email Blast To Agents


Since 1985





LEADING EDGE MARKETINGPHASE ONE, PART 2 – Getting Buyers Into Your Home By Marketing, Networking and Promoting

ADVERTISING

E-Mail Campaigns –To Prospective buyers and Other Brokers and Personal Local Database

Virtual Tours – Links to all major websites, which connects to your Personal Website

Exposure on Personal Web Page

www.PinnacleEstate.com

** Seller’s Advantage– Enhanced Featured Property realtor.com

Mail “Just Listed”- Announcements to the surrounding area

Social Networking- I.E : Craigslist and Facebook


Since 1985





TOP 5 HOME IMPROVEMENT PROJECTS

1. Cleaning and De-Cluttering 586%

2. Lighting, Brightening and Paint313%

3. Home Staging 299%

4. Landscaping 258%

5. Repair Electrical or Plumbing 181%

ROI


Since 1985





MAXIMUM EXPOSURE Websites Your Home Will Be Advertised On…


Since 1985





Your Home will get it’s own Website with Additional Features

• Photo Gallery• Map & Street View• Features• Local Schools• Neighborhood• Walkability• Demographics• Market Stats• Nearby Homes• Virtual Tour

ACCESSIBILITY 24 Hrs / Day – 7 Days A WEEK

By having your Personalized website your home will be marketed on:

www.Craigslist.com www.Backpage.comwww.Facebook.com www.Myspace.com

www.Twitter.com www.LinkedIn.com

YOUR HOME WILL GET ITS OWN WEBSITE


Since 1985





MOBILE MARKETING WITH QR CODES

Personalized Real Estate Application Available for iPhone, iPad including

other mediums That Will Provide Additional Exposure For Your

Property


Since 1985






Since 1985





WWW.MYWEBSITE.COM

NOTE:

The Additional ExposureYou Will Receive On

Your Personal Website. SAMPLE


Since 1985





SOCIAL NETWORKINGNOTE:

The features of being within the social

networking community


Since 1985





LEADING EDGE MARKETINGPHASE TWO – Showcasing and Justifying Our Sales Price

MLS Information Sheets – Details price, terms and

conditions

Highlight Sheets – Lists special features

Color Brochures – Helping buyer recall your home

Financing Sheets – Defines financing programs

Special feature cards – Pinpoints special features


Since 1985





LEADING EDGE MARKETINGPHASE THREE – Broker Communication And Follow Up

Follow-up with agents who have shown your home

Communication letter or progress report for the sellers

Advertising letter – detailing marketing efforts

Evaluate your homes position in the market place monthly

Email Broker feedback

Follow-up with the visitors feedback from the Open Houses

Lockbox notification on showings and electronic feedback

request

Google Analytics ( Showing Internet Activity)


Since 1985





PRICING MISCONCEPTION # 1 - “I WANT TO START HIGH, I CAN ALWAYS COME DOWN”

UNFORTUNATELY, THE MOST INTEREST IN YOUR PROPERTY WILL COME IN THE FIRST MONTH, WHEN THERE ARE WAITING BUYERS. AFTER THAT, THE SELLER WAITS FOR BUYERS TO ENTER THE MARKET. IT IS BEST TO BE “RIGHT ON THE MONEY” AND “HARD ON THE PRICE.” NEGOTIATING ROOM CAN BE A BURDEN

PRICING MISCONCEPTION # 2- “THEY CAN ALWAYS MAKE AN OFFER”BUYERS WILL ONLY LOOK AT PROPERTIES WHICH THEY THINK THEY CAN BUY AT, OR BELOW “THEIR” PRICE LIMIT.

IF YOU PRICE YOUR HOME TOO HIGH, POTENTIAL BUYERS MAY NEVER SEE IT AND, THEREFORE, NOT HAVE AN OPPORTUNITY TO BUY IT.

PRICING MISCONCEPTION # 3- “MY HOME IS BETTER THAN THE OTHERS, AND SHOULD BE PRICED HIGHER”THIS MAY BE TRUE, BUT REMEMBER SELLERS ARE SUBJECTIVE AND BUYERS ARE OBJECTIVE. ULTIMATELY, BOTH MUST AGREE ON A PRICE TO GET THE PROPERTY SOLD.

WITH MY PROFESSIONAL EXPERTISE, YOU CAN PLACE THE RIGHT PRICE ON YOUR PROPERTY FROM THE BEGINNING.

COMMON MISCONCEPTIONS IN PRICING


Since 1985





NEGATIVE EFFECTS OF OVER-PRICING YOUR PROPERTY

IT TAKES LONGER TO SELL Time is an enemy to Sellers

YOU WILL HAVE LESS ACTIVITYAgents won’t show if they feel your home is priced too high. Also, lowers advertising response

YOU WILL MISS THE PEAK PERIOD

Greatest excitement is when it is first on the market

HELPS THE COMPETITIONMakes the other listings look better

ELIMINATES OFFERSBuyers write offers on the best priced homes

ATTRACTS THE WRONG PROSPECTS Prospects flee & suspects show interest

CAUSES APPRAISAL PROBLEMS Appraisers base value on what comparable properties have sold

OVER – PRICING NOW RESULTS IN UNDER – PRICING LATER

Becomes necessary to drop below market value to compete with “NEW” Listings

LOWERS NET PROCEEDSSells for less = You receive less


Since 1985





BENEFITS OF PROPER PRICING

TAKE ADVANTAGE OF PEAK PERIOD

FASTER SALE

LESS INCONVENIENCE TO YOU

INCREASED SALESPERSON RESPONSE

EXPOSURE TO MORE “PROSPECTS”

BETTER RESPONSE TO MARKETING

RECEIVE HIGHER OFFERS

NET MORE MONEY


Since 1985





FACTORS THAT DON’T EFFECT THE VALUEOF YOUR PROPERTY

The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area.

Buyers ALWAYS Determine Value!


Since 1985





WHAT’S NEXT?

Paperwork

MLS Submission

Open Houses

Caravan


Since 1985





THANK YOU FOR THE OPPORTUNITY TO ASSIST IN THE SALE OF YOUR HOME!!

PINNACLE ESTATE PROPERTIES INC. ESTATE PROPERTIES, INC. Since1985 J OHN S MITH R EALTOR ® DRE L IN...

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