Pink Slime Nuggets
Transcript of Pink Slime Nuggets
![Page 1: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/1.jpg)
Pink Slime By: Shay Towns
![Page 2: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/2.jpg)
What Happened?
In 2010 stories began popping up all over the internet about “mechanically separated meat”
Nicknamed “Pink Slime”
![Page 3: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/3.jpg)
What is Pink Slime?
Allegedly it is the product of smashing and entire chicken and passing it through a grinder (Eyes, bones, guts, tendons and all)
This paste is then soaked in ammonia to kill bacteria, flavored artificially, and finally dyed to get rid of the pink color
![Page 4: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/4.jpg)
Bad Press
News stations, magazines, blogs, and YouTubers ran with the Pink Slime Chicken story. All urging people to stay away from Mcdonald’s and other fast food chains.
![Page 5: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/5.jpg)
Fighting Back
McDonald’s released they’re own video dispelling the rumors by walking their potential buyers and customers through the chicken nugget making process
https://www.youtube.com/watch?v=Ua5PaSqKD6k
![Page 6: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/6.jpg)
And Then….
McDonald’s also bought above the fold space for Google searches pertaining to the incident
![Page 7: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/7.jpg)
ROI of Damage Control
2006› Annual revenue 21.6 billion› 4.9 billion returned to share holders
2010› Annual revenue 24.7 billion› 5.1 billion returned to share holders
2013› Annual revenue 28 billion› 4.9 billion returned to share holders
![Page 8: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/8.jpg)
Take Away
Responding head on and honestly reassures business partners, future buyers, and customers of the company’s integrity and commitment to quality.
![Page 9: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/9.jpg)
Work Cited
http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/McDs2013AnnualReport.pdf
https://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/C-%5Cfakepath%5Cinvestors-2006-annual-report.pdf
http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/C-%5Cfakepath%5Cinvestors-2010-annual-report.pdf
![Page 10: Pink Slime Nuggets](https://reader034.fdocuments.in/reader034/viewer/2022042508/55b84c8dbb61eb51488b45d0/html5/thumbnails/10.jpg)
http://www.youtube.com/watch?v=T67DvoH2H3E