Pinellas County Citizen Research

Telephonic Study of Citizen Values

2019 Survey Results

Client: Pinellas County Contact: HCP Associates1

Overview & Highlights

• Pinellas County should be proud of the reputation it has built over the years – trust in the county was at 97%, significantly above the national average (Gallup Poll rated a 72%) and historical trending within Pinellas County.

• Optimists outnumber the pessimists in the county; however, the pessimists are united in their concerns.

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Pinellas County Citizen Survey

Telephonic Methodology

RDD- Random Digit Dial

Calls Completed November 9, 2018 – November 27, 2018

800 Completes– 200 in North, Mid, South, and Beaches Regions

±3.5% Margin of Error at 95% Confidence Level

Recommendation Trending

• Approximately 9 in 10 resident respondents indicated that they would recommend Pinellas County as a place to live, work, raise children and retire.

• Likelihood of recommending Pinellas County as a place to live, work, raise children and retire has significantly increased since the initial measure in 2012.

70%

75%

80%

85%

90%

95%

100%

2012 2013 2014 2015 2016 2017 2018 2019

Trending: Definitely/Probably Recommend Pinellas County

Live

Retire

Work

Raise Children

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………….……….92%

………………..92%

………………..90%

…....90%

2019 Ratings:

Quality of Life in Pinellas: Trending

Current Quality of Life: Perceptions of “Better” or “Just as Good” as Five Years Ago

Future Quality of Life: Perceptions of “Better” or “Just as Good” in Five Years

2016

69%

2017

71%

2018

74%

2016

84%

2017

85%

2018

88%

2019

79%

2019

69%

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Rate quality of life

compared to 5 years ago.

Predict quality of life 5 years from

now.

Better

Same

Worse31% 21%

27% 40%

42% 38%

Frequency of Topics Relating to Public Safety

5

0

50

100

150

200

250

20

17

20

18

20

19

20

17

20

18

20

19

20

17

20

18

20

19

20

17

20

18

20

19

Crime Homeless Overcrowd Traffic

South

North

MidCounty

Beach

1: https://www.brennancenter.org/blog/americas-faulty-perception-crime-rates

• HCP explored the open-ended responses to see if there were clear trends regarding concerns about quality of life.

• Increases in population are associated with perceptions that crime is high – even if per capita crime rate does not reflect that in reality.1

Sea-Level Rise Impact on Quality of Life: Trending

8%

22%

34%

46%

34%

27%

24%

5%

2018

2019

Sea Level Rise Trending

Yes, it concerns me a great deal Yes, it concerns me to a certain extent

No, haven't given it much thought No, it does not concern me at all

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Practice Superior Environmental Stewardship

Community CharacteristicsCommunity characteristics referenced in the slides that follow were designed to serve as metrics for the various focus areas

of the Pinellas County Strategic Plan:

Create a Quality Workforce in a Positive, Supportive Organization

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Foster Continual Economic

Growth & Vitality

Ensure Public Health, Safety & Welfare

Deliver First Class Services to the Public & Our

Customers

• Access to government services and information

• Cleanliness of public spaces

• Environmental stewardship efforts

• Presence of parks and public spaces

• Availability of jobs for my skillset

• Opportunities for quality education

• Availability of mental and behavioral health resources

• Health care and human services for disadvantaged residents

• Housing affordability

• Safe pedestrian travel

• Safe travel by bicycle

• Sense of personal safety

• Support services for the homeless

• Supportive services for an aging population

• Availability of career opportunities for my children

• Availability of public transit

• Cultural events, social activities, and recreation opportunities

• Presence of communities where you can live, work and play

• Quality of public infrastructure

• Sense of community

• Traffic flow on major roads

Aggregate Highlights

Top 5 Expectation Gaps per Aggregate

Traffic flow on major roads

Health care and human services for disadvantaged residents

Support services for the homeless

Housing affordability

Availability of mental and behavioral health resources

Smallest 5 Expectation Gaps per Aggregate

Presence of parks and public spaces

Cultural events, social activities, and recreation opportunities

Presence of communities where you can live, work and play

Sense of community

Availability of jobs for my skillset

Top 5 Ranked Experiences

Presence of parks and public spaces

Presence of communities where you can live, work and play

Cultural events, social activities, and recreation opportunities

Sense of community

Sense of personal safety

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0123456789

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Traffic flow on major roadsHealth care and human services for disadvantaged residents

Support services for the homeless

Housing affordability

Availability of mental and behavioral health resources

Supportive services for an aging population

Safe pedestrian travel

Safe travel by bicycle

Availability of career opportunities for my children

Quality of public infrastructureOpportunities for quality educationEnvironmental stewardship efforts

Availability of public transit

Access to government services and information

Cleanliness of public spaces

Sense of personal safety

Availability of jobs for my skillset

Sense of community

Presence of communities where you can live, work and play

Cultural events, social activities, and recreation opportunities

Presence of parks and public spaces

Average Community Ratings (10-point scale): Expectation vs. Experience Expectation Experience

Community Characteristic AggregateHow important is it to you personally that your community possesses the following characteristics?

In your personal experience, are these characteristics true of Pinellas County?

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Plans to Leave

• Plans to leave were reported by few residents.− 2.9% reported plans to

move away from Pinellas County in the next year, compared to 1.6% in 2018.

0%

1%

2%

3%

4%

5%

6%

2012 2013 2014 2015 2016 2017 2018 2019

Residents Planning to Move Away from Pinellas Next Year

10

Trust & Confidence Trending

11%

16%

16%

21%

31%

21%

36%

67%

72%

65%

70%

62%

72%

61%

18%

10%

15%

8%

6%

6%

2%

4%

2%

4%

1%

1%

1%

0%

2013

2014

2015

2016

2017

2018

2019

Trust & Confidence in Pinellas County Government Trend

A great deal A fair amount Not very much None at all

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Thank you!

This report was created by HCP Associates for the Pinellas County Board of County Commissioners

If you have any questions regarding the study, feel free to contact us at 813-318-0565 or submit your question through our contact form at

www.hcpassociates.com/contact.

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