Pin Point Presentation

ALEX MITCH LUIS MICHAEL

Saturday, 3 March 2012

A Leeds based publication which publishes a monthly magazine showcasingthe best and upcoming designers from the

UK.

Our Mission is to educate and promote upcoming

and professional British designers within a collective format.

Value PropositionRase awareness of designers and link creatives together

within the industry.


Our 4pʼs

PRODUCTA UK distributed design magazine.

PLACEUmbrella Creative Studios,

Holbeck Leeds

PRICEWholesale Price £1.50

Retail Price £3.00Digital Price £1.50

PROMOTIONSocial Media

Studio Packages Uni Mail Shots


Strengths

- Focus on U.K. desgin- Fresh pair of eyes

- All bring something new to the table e.g. skills, knowledge, resources

Weaknesses

- New company- Low budget

-sparse contacts / connections- Organisation


Opportunity

- Showcase U.K. design internationally

- Give something back to the U.K. Lead by example

Threats

- Already established design magazines- Sales

- Featuring the same designers over


Our objectives.

To Sell 30,000 copies in the first 12 months.

Build up a network of independent retail stores to sell the publication.

Bring out the Graduate Edition & The Annual Edition.

In 5 year be selling to an International audience.


Set up costs

£25,000 HSBC Small business loan1 You can choose a loan amount of between £1,000 and £25,000 over 12

months to 10 years, so it's a versatile way to fund future projects2 Competitive £100 arrangement fee at opening.

If you take out a Small Business loan of up to £25k before 28 February 2011, you'll be eligible to recieve a repayment reward of 10% cashback on the interest paid over the life of the loan.

Know where you stand1 Fixed monthly repayments minimises the impact of large purchases on

day-to-day cash flow2 Your interest rate and repayments are fixed for the life of the loan3 You decide what you use the loan for4 Choose your repayments term; repayable over 12 months to 10 years5 Track repayments and the outstanding balance using Business Internet

Banking6 HSBC Business Current Account required.Offset your interest1 As with all business finance, your interest can be offset against tax

liabilities.Easy to arrange1 You can apply online, by phone or in-branch and once your business loan

is agreed the funds can be credited the same day.


http://www.business.hsbc.co.uk/1/2/interest-rates/finance-borrowing;jsessionid=0000DlU-g4yf_d2htluewqBrrOF:12c5n8882

http://www.business.hsbc.co.uk/1/2/interest-rates/finance-borrowing;jsessionid=0000DlU-g4yf_d2htluewqBrrOF:12c5n8882

http://www.business.hsbc.co.uk/1/2/start-up-business/business-internet-and-telephone-banking/business-internet-banking;jsessionid=0000DlU-g4yf_d2htluewqBrrOF:12c5n8882






The Sample Publication


Where are we?Umbrella Creative Studios

STUDIO 1625 Shafton Lane, HolbeckLeeds, West YorkshireLS11 9RE

Leeds is one of the most densely populated areas in the country other than London. The other reason is that rent would a lot cheaper in Leeds rather than London.

Price. (Bills included)£427.50 deposit.£285.00 pcm

Close to the motorways (M1, M62, M621) with links to London and the South, Liverpool and Manchester to the west and York to the east. Nearby is Leeds Bradford Airport with connections to mainland Europe and New York. Not Far is Manchester International Airport.The Train station also isn't far, is in the city centre about 10 minute taxi.


Target MarketCreative Students

Young professionalsCreatives in the industryInternational designers

Music Pentagram

Publish by ProcessLandos

MainStudioCartligde Levine

Creative agencies


Pricing Strategies


Advertising

Amount Pages Price Advertising Income

Full Page 4 4 £175 £700

1/2 Page 4 2 £100 £400

1/4 Page 8 2 £1500 £400

TOTAL: £1,500 Per Publication

PINPOINT would accommodate a variety of independent creative outlets and creative related businessʼs to advertise in

the publication to promote themselves.


Wholesale Price £1.50 (negotiable)

Retail Price £3.00

Digital Price £1.50

The second source of income would be from our distributors who would buy orders to be sold at a range of out their outlets.

Which they would sell at the recommended retail price.

Retail


Stores Order Amount Price

WHSmiths 3000 £4500

Magma 60 £90

Creative Museums 100 £150

IndependentRetail Stores 250 £375

3,700 £5,115

Retail Orders


Outgoings and Income PredictionsExpense

Travel £200.00

Printing Cost £1,443.43

Promotion £661.50

Kitty £700.00

Materials £500.00 Total: £3,504.93

OverHeads

Rent(Bills Inc) £285.00

Legal £150.00

Phone & Internet £40.00

Living Expenses According to profits.

Total: £475.00

Retail Sales £5,115.00

Advertising £1,500.00

Outgoing Total £3,979.93

Income Total £6,615.00

Profit: £2,635.07

Estimated Monthly

Yearly Outgoings £47,759

Yearly Income £79,380

Yearly Profits £31,621


Competitors

BaselineGraphik

EyeComputer ArtsCreative ReviewDesign Weekly


Promotion

Link together with Social Media and our website.

Send copies of PINPOINT in a small package to a selected group of creative business for the first 3 months to promote awareness of

our magazines.

Send mail shots to a range of different Arts/ Met Universities and Colleges promoting the new Publication.


Websitewww.pinpoint.co.uk


http://www.pinpoint.co.uk


Donʼt forget to grab your copy of PinPoint Next Month.

Thank you for listening.




Pin Point Presentation

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Transcript of Pin Point Presentation