PIMMS-transfer pilot action - PACT

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PIMMS-transfer pilot action - PACT

PIMMS-transfer Master Class Stockholm 13-15 April 2010

Adrian Webb, Senior European Projects Officer, LEPT



What we wanted to learn through the PIMMS-transfer project:

• how can we effectively monitor CO2 emissions?

• what marketing and incentives can we use to influence citizen travel behaviour and reduce CO2 emissions?

A municipal level personal carbon trading scheme

= PACT

5 London Boroughs

staff

residents

schools



Where?



The project (individual level):

• 3 council staff schemes

• 2 schemes to residents in Low Carbon Zones

• Schools in Low Carbon Zones

• Recruit at least 250 people (could be 500)

• 12 month pilot period

• Rewards but NOT penalties

• Fit in with existing policies:

• Travel Plans

• Environmental policies

• Promotion of borough



Some of our issues:

• How do we convince senior management to support?

• How do we ensure honesty in individuals recording their data?

• How can we issue rewards – problems with them being directly financial?

• How can we promote the scheme to residents?

• How can we ensure people are engaged for the whole pilot period?

• How can we influence behaviour with the PACT scheme?

• Can we use the scheme as a PR tool?

• Can we link the scheme with existing sustainable policies more effectively?

• What is the best personal carbon allowance to set?

• Will the scheme be cost effective?

PIMMS-transfer pilot action - PACT

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