PILOTING PROCTER & GAMBLE FROM DECISION COCKPITSBy group 7About Procter & Gamble (P & G)Founded in 1837 and currently one of biggest consumer goods companies in the world127000 employees across 180 countriesMarketing approximately 300 brands ( beauty and household care, health and well-being segmentGenerates $82 Billion in revenues in 2011The Procter & Gamble Company, also known asP&G,is an Americanmultinationalconsumer goodscompany headquartered indowntown Cincinnati, Ohio, USA. Its products include pet foods,cleaning agentsandpersonal care products.

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P&G History: A Legend of Firsts1837Brothers-in-law William Procter and James Gamble start a partnership, making and selling candles and soap in Cincinnati1859P&G sales reach $1 million1879The inexpensive, but high-quality Ivory soap is introduced1924P&G is one of the first to create a market research department to study consumer preferences and buying habits1955Crest, the first toothpaste with fluoride clinically proven to fight cavities, is introduced1961Pampers is introduced and eventually replaces cloth diapers1980Sales reach $10 billion2002P&G develops Naturally feminine pads specifically to meet the needs of low-income women in Latin America.2005High Frequency Stores, Consisting of nearly 20 million stores across the world, FS represents a particular opportunity in fast-growing low income markets.TodayP&G operates in 80 countries worldwide, employing more than 100,000.Has 13 billion dollar brands in its portfolio: Charmin, Tide, Pantene, Iams, Folgers, Crest, Olay, Always, Ariel, Bounty, Downy, Pringles, Pampers.5In 2012, P&G recorded $83.68 billion dollars in sales.Fortunemagazine awarded P&G a top spot on its list of"Global Top Companies for Leaders", and ranked the company at fifth place of the "World's Most Admired Companies" list.Chief Executive Magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders

6FOUNDERSWilliam Procter, a candle maker, andJames Gamble, a soap maker, emigrated from England and Ireland respectively.

7EVOLUTION OF LOGO

P & G Products & BrandsQ1: What management, organization and technology issues had to be addressed when implementing Business Sufficiency, Business Sphere, and Decision CockpitsQ2: How did these decision-making tools change the way the company ran its business? How effective are they? Why?Q3: How are these systems related to P& Gs Business strategy?Procter & Gamble uses Distributed development as part of their global model. This model allows for the adaptation in a set of tools and practices that fit an organizations needs.To success, P & G has been robust information technology and willingness to pursue new IT technology to maintain a competitive advantage in its industry.The system have been reduced complexity involved a statistical report, as well as cost reductionsThe implementing of systems also able to better anticipate future events affecting the business and more quickly respond to market stimuli.These systems eliminate time spent debating different data sets, and instead use a system that allows management and employees to focus on immediate business decisions using the most accurate data available at that precise moment