Pilot questionnaire

For the pilot questionnaire we have asked a small selection of people to answer the questions we made

in order to see their effectiveness and any improvements that could be made before releasing it

to a larger audience.

Would you prefer the documentary to be…

Both interview based and cinematography gather the same votes and a balance of both gathering the most votes. For this reason alone it looks like we will definitely have an

equal amount of both interviews and cinematic filming.

Have you watched any other documentaries

Here are a few

Would you prefer the ending to be conclusive or open

The majority voted for a open ending which I feel will go better with our documentary. The idea of creativity is different to everyone and the creative industries is so vast

creativity can never really been defined as one thing. So an open ending would perhaps suit this idea better than a conclusive ending.

Who would you prefer to have interviewed

The option of both has won, but is closely followed by industry professionals, for this reason we have decided to have more industry professionals interviewed and then perhaps only have the odd casual person to give us their view on the subject. This will also be better for our target audience who will prefer the theory that the industry professionals such as Gauntlet will be using.

What style of presentation would you prefer?

The answers to this question where not what we expected. For our style of presentation we would prefer to have no narration which did come second in the

rankings but was behind on narration. Narration may has been outvoted by no narration because it is conventional in many documentaries and also because the we

have not provided any context to the questionnaire which is something I will come onto later in the presentation. I believe that narration will not suite our style of

documentary but instead text based or no narration would be better, allowing the interviewees to talk and reach the viewers on a more personal level than the voice

of god feeling that narration gives

Is creativity important?

Unsurprisingly yes is the clear winner within this question. Highlighting that our documentary has a potential to appeal to many of those involved in anything creative.

The definition of creativity We thought that it would be nice to ask the respondents to give us their definition of creativity here are a few of their answer…

Radio: Question 1

This question asked the audience whether they would prefer to have the radio advert as an indirect message or a direct message. The results show that the vast majority of those we asked decided that a direct advert would be more suitable. We also agree with this result as after enitial research into this subject area did suggest that a quick direct advert is more effective as it will grip the audience more than that of an indirect advert.

Should the advert include background music?

The majority of the people said that background music should be used within the radio advert. The background music in some way will be associated with the documentary whether that be choosing the same song as one which we use in the documentary or

choosing what which we feel will fit the mood that we are trying to set with our documentary.

Should the advert include sound clips from the actual documentary

We are pleased with the audiences response to this question as having sound clips from the actual documentary is something that we wanted in our radio advert. It

means that the audience listening to the radio advert get a sense of the style of the documentary and allows us to put in any interesting clips from interviews into the radio advert which in turn make the radio advert more interesting and enticing to

our potential audience

How long should the radio advert be? (seconds)

We are not sure whether the results of this reflect what we want. We will have to see during the creation process whether a 10-20 second radio advert will be long enough but

we are almost certain that to get the most out of the advert and to include sound slips from the actual documentary it will need to be longer that 20 seconds. Perhaps only 5 seconds more will be long enough but once again this is something that we will decide on nearer the time when we have the sound clips from our interviews and are able to

grasp what bits we want to include in the sound clips.

Should the voice over be…

The results of this question also reflect what we want as well. We feel that a calm voice will be better than an assertive voice because it fits more naturally with our target audience as creative people are stereotypically seen as calm

and relaxed.

What poster design should we use?

The design type that the audience have decided on is minimalistic. This does goes well with the filming style that we are thinking about and is more suited towards a creative documentary as this style of poster is more of a creative way of portraying information

and will look more sophisticated which will help in attracting our more sophisticated audience.

Is a tagline nessasery

This question shows that the audience is fairly mixed about the idea of having a tagline. For this reason we are going to make a tagline during the creation process to see if it works as this is what the majority has said they want but if it does not work with the

minimalistic style and the style of our documentary then we will change to no tag line.

Should the poster include images from the actual documentary

The majority have said that the poster should include images from the actual film. This will involve taking a snapshot from one of our shots from the documentary. This is a

good idea if we want to get a nice photo of one of our interviewees during an interview. It will allow us to capture a certain point in the documentary footage that we like and

use that in our poster.

Should the poster include review quotes

This is dependent on how minimalistic we would like our poster to be. However I do believe that review quotes is necessary for a poster as It is a

convention for poster campaigns. The review quotes will also act as a way of promoting the documentary.

Should the poster be more based on imagery or iconography

This was an interesting question as a design based around iconography can be more suited towards a minimalistic design, however most people have

suggested the use of images for the poster from the actual footage. Despite this making up a larger vote we are going to go against this idea and instead use an iconic image of a chainsaw to represent the creative industries as we

feel this will suit our documentary more as it is less conventional and will therefore be more appealing to our niche audience.

Improvements

• Someone from our first set of respondents has suggested to us that we apply some context to the questionnaire as the questions where a little confusing without knowing what the questions where about. For this reason I am going to place a small text box at the beginning of each questionnaire explaining what it is about before we release them to a larger amount of people.