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Pikkpack pitch deck - The first flat-packed premium quality leather footwear
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Pikkpack Shoes Your First Flat-Packed High Quality Leather Footwear Pitch Deck 04/09/14
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The Pikkpack company aims to produce, sell and further develop an easy style, customizable, flat-packed footwear, called Pikkpack. Pikkpack is made of high quality 100% leather upper and sole. The shoes are cut from only one piece of leather and can be assembled by the customer with a contrasting cotton lace. Given the DIY aspect and the flat-packaging, Pikkpack improves the user-product connection and gives an alternative to decrease waste and shipping cost.
Transcript of Pikkpack pitch deck - The first flat-packed premium quality leather footwear
Pikkpack ShoesYour First Flat-Packed High
Quality Leather Footwear
Pitch Deck04/09/14
1. Problem
● no user-product connection● low quality materials● short lifespan of fashion products
● accelerated accumulation of waste ● high transportation- and storage costs
2. Solution
● the customer becomes part of the manufacturing process
● fun experience not just a purchase● flat-packaging saves materials,
transportation- and storage costs● high quality materials and design
A high quality DIY footwear that can be assembled by the customer
3. Product
PIKKPACK is the first high-quality DIY
leather footwear
It is assembled by the customer with a
colourful shoelace
4. Validation
Succesful Kickstarter in May 2014
Strong follower base on Social Media:
FacebookTwitterInstagramPinterest
300+ subscribers to our newsletter
5. Market
● Young Urban Professionals (23-40)
● Eco-conscious
● Fashion and design enthusiast
● Open for the most innovative goodies
● North-America, Western-Europe,
Australia, Asia
● Market size ~ 30-50 million
6. Competition & Competitive Advantages
DIY
Conscious statement
Customizable
Design
7. Business model
NOW: ● production on demand● margin: 55% (price:110USD)● webshop to set up in Sept
TARGET:
● online sales through webshop (PRIO)
& online retailers
● global scale accessory brand based on the
concept of flat-packaging & high quality
design
sufficient amount of stock
flexibility in delivery time
lower material- and production costs
bigger margin
8. Team
9. Milestones
● Design exhibitions (Graduationprojects, Young Balkan Designers Exhibition)
● CEE Women Startup competition finalist
● Pulse London Trade Show (pre-orders from buyers)
● Vienna Betapitch Competition finalist (wild-card winner)
• Extensive press coverage (Designboom, Design-Milk, PSFK, FastCompany, Gizmag, Wired Insider etc.)
10. Publicity
“Instead of buying yet another pair of Toms this summer, perhaps you order an envelope with a leather shoe upper, a leather shoe sole, and some cotton laces inside...” Fast Company
See more at: http://www.pikkpack.com/press/
11. Marketing plans
● Mainly online (BTL) & Social Media
● PR campaign
● Direct Mails to bloggers & industry
influencers
● Sample packages for bloggers & industry
influencers
● Celebrity placement
● Targeting niche markets (i.e.:Pikkpack sells
reflective laces for cyclist)
● Possible sponsorships (i.e.: IKEA)
