Piki Eaters

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To tell you more about Piki Eaters, let’s meet Phil.

description

Pittsburgh Service Jam 2012

Transcript of Piki Eaters

Page 1: Piki Eaters

To tell you more about Piki Eaters, let’s meet Phil.

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Phil is 52, an accountant, and lives with his wife and 2 kids.

He loves his daily coffee and donut, and every night he watches his favorite TV show on the couch.

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Six months ago, Phil’s doctor diagnosed him with type 2 diabetes. Phil is stubborn and wants to be independent, but he’s also a little scared.

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Now it’s almost Valentine’s Day, and Phil wants to take his wife Mary out for a nice dinner.

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Mary says, “But your doctor says you have to eat healthy, and it’ll be hard for you to find a good restaurant for you. I’ll just cook.”

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Phil is more determined than ever to find a nice restaurant to surprise his wife.

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He finds a romantic Italian restaurant, but when he checks out the menu, he sees there’s hardly anything he can eat.

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Phil is bummed.

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Then he sees an ad for a new site called Piki Eater.

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The first step is for him to create a quick and easy profile of his dietary needs.

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Right away, he’s able to find results that will work specifically for him.

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He can see menu items, pictures, and ratings.

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With Piki Eaters, Phil finds a great restaurant that will make both him and his wife happy.

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Dinner is delicious, and Phil scores big points with his wife.

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pickyWhy be

just being difficult

annoying

holier than thou

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creative

smarthealth conscious

When wecan be

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piki so what makes you a eater?

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v

low-fat

high protein

high fiber

low-carb

lactose-intolerant

gluten-free

foodallergies

vegan

vegetariandiabetic

pescetarian

+piki

lactose-intolerant

choose your piki

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v

low-fat

high fiber

low-carb

lactose-intolerant

gluten-free

foodallergies

vegan

pescetarian

+piki

lactose-intolerant

see filtered results

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fun

enjoyinglife

smart

health conscious

full of knowledge

creative

dedicated

bold

creative

piki We believe your should be celebrated, not tolerated.

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We see an exciting future for

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piki

Restaurants will be proud to say it

piki

eaters

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Groceries will be proud to display it

piki

eaters

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Mobile apps will become a piki’s treasure map

piki

eaters