PIGGY BANK AMERICA.COM

EXECUTIVE SUMMARYPrepared By

Farahmand M. KalayehNovember, 5th 2006

BUSINESS DESCRIPTION

• PBA is a portal dedicated to educating families and their young children across America how to save money and achieve long term financial independence

A Simple Goal

• PBA’s goal is to make the process of learning and applying what is learned fun and rewarding for kids and parents alike.

• PBA’s immediate goal is to raise the general public awareness on the importance of learning to save from early ages.

• PBA is determined to get everyone involved in this process: locally and nationally.

PBA BUSINESS STRATEGY(1)

• Effectively educating families the importance of saving via state of the art web technology and build an online community

• Establish long term partnership with corporate America to enroll their employees into the PBA online program.

• Install PBA coin drop off vending machines at retail locations across America

BUSINESS STRATEGY(2)

• Offer Private Labeled Web based Services to Banks across America

• Major Multi Media Campaigns/Ads

• Awareness programs through local community, state and federal government

• Offering matching corporate America rewards points via exclusive channel partners

BUSINESS STRATEGY(3)

• Develop Partnership with National Associations and Organizations

• Partner with Charity Organizations and non-profits

• Identify and select a nationally recognized spokesperson

• Partner with local schools and publications such as Scholastics

BUSINEES PLAN(1)

• Design and Publish PBA Portal

• Enter into Partnership with companies such as COINSTAR, STAPPLES,OFFICE DEPOT, FEDERATED DEPARTMENT STORES, BANK OF AMERICA, DISCOVER, VISA, MASTER CARD,

• Raise Funds

BUSINESS PLAN(2)

• Form an Advisory Board from Industry Experts

• Select an Executive Team

• Execute agreements with Key Strategic Alliances

• Select the CRM Platform

REVENUE MODEL

• Online Banking

• Online Advertising via Permission based Marketing

• Web Based B2B Private Label Services to Community Banks and Credit Unions

• Online Affiliate Programs

Opportunity(1)• Internet has afforded us the ability to reach

millions of consumers simultaneously and instantly

• We can utilize the state of the art web technology to educate millions of families across America how to save money and be rewarded for their effort

• Corporate America now can effectively identify and reach out to all American families and encourage them to save.

Opportunity(2)• There is no known dominant player in this

segment• Millions of Families who are computer

savvy • Growing urgency and critical need

nationally to increase personal savings• Ability to mobilize individuals to help

themselves • PBA enables fortune 500 companies to

make good on Corporate Responsibility promise

PBA COMPETITIVE ADVANTAGE

• First-Mover to Market• Dedicated and Capable Team• Sticky Brand • PBA Long Term Vision • Killer Web Application& Leading Edge

Technology• Key Long Term Strategic Partnerships• Free and Secure 24x7 online Service• Massaging and Notification Capabilities

PBA WEB SERVICES

• Open Secure Online Bank Accounts For Parents and Kids

• Earn A Point For every Dollar you Deposit

• Earn Double Points When buying through our online affiliate programs

• Easy to use and Ongoing Access

• Tutorials and Fun educational articles

• Special Alerts and Messaging

PBA Partners

• Affinity Banking

• Knowledge Flow

PBA TEAM

• Farahmand Kalayeh

• Dana Hoffer