Pigeons, Packs & Paid: Google Local 2015
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Transcript of Pigeons, Packs & Paid: Google Local 2015
![Page 1: Pigeons, Packs & Paid: Google Local 2015](https://reader031.fdocuments.in/reader031/viewer/2022032217/55a849e81a28ab93108b48a5/html5/thumbnails/1.jpg)
#LocalUp
DR. PETE MEYERS
PIGEONS, PACKS, &
PAID: GOOGLE
LOCAL 2015
@dr_pete
Moz
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1. CHICAGO, IL 2. US 3. HARTFORD, CT 4. US 5. PORTLAND, OR
6. US 7. JACKSONVILLE, FL 8. US 9. SAN DIEGO, CA 10. US
10,000 KEYWORDS, 5 CITIES
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©2009 Kurkul (ShutterStock)
NIGHT OF THE KILLER PIGEONS
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http://mz.cm/pigeon
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US PACK LOSS AFTER PIGEON
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US PACK RECOVERY IN JANUARY
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US PACK SIZES AFTER PIGEON
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US PACK SIZES IN JANUARY
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47% TOTAL LOSSES IN 7-PACKS
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ONE MAN, 29,736 TACOS
©2009 Nitr (ShutterStock)
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LOCAL ENTITIES ARE DYNAMIC
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7-PACK IN #1
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3-PACK IN #2
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ONE-BOX IN #1
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NEW 3-PACK
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TACOS ARE BEST IN 3-PACKS
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PACK RANKINGS VARY… A BIT
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% OF LOCAL BY POPULATION
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LOCAL ENTITIES BY POPULATION
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©2008 stockcreations (ShutterStock)
ATTACK OF THE SNACK PACKS
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SEP 3, 2014
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JAN 8, 2015
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NEW PACKS
ARE DESIGNED
FOR MOBILE.
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©2013 Lightboxx (ShutterStock)
INVASION OF THE PAID RESULTS
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LOCAL KNOWLEDE PANEL
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LOCAL ANSWER BOX
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LOCAL KG + PAID HOTELS
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KG ON BROAD QUERIES
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LOCAL KG TEST (JULY)
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ONCE AGAIN,
IT CAME FIRST
TO MOBILE.
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TEST – AUG 11, 2014
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THE ONLY CONSTANT IS CHANG
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DON’T FIXATE
ON YOUR SITE.
BE MOBILE.
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DON’T FIXATE
ON YOUR SITE.
BE MOBILE.
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DON’T BE EVERYWHERE, BE FOCUSED
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DON’T PLAY LOCAL, BE LOCAL
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#LocalUp
THANK YOU!
DR. PETE MEYERS
@dr_pete
Moz