PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look....

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PIECE by PIECE

Transcript of PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look....

Page 1: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

PIECE by PIECE

Page 2: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

INSPIRATION

Page 3: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

CONCEPT

The countless looks and styles that are created with simple make up techniques and luxurious products inspired my store

within Sephora. One of the best things about Sephora is their organization and shopping ease of endless product. With

these techniques and Sephora’s “Get The Look” campaign in mind, my store concept evolved. Each look starts somewhere,

a literal foundation in this case, and this shop divides all the elements of each look. Face, cheeks, eyes, and lips are broken

down into their own areas and individual fixtures. Piece-by-piece the customer can put together their very own look. Like

a mosaic, many different pieces come together to form one look or work of art. Geometric shapes can be broken apart and

put back together to form new shapes, and these fixtures within the store were designed to do the same.

In this shop, customers will be able to create their ultimate look, piece by piece. Sephora’s “see-try-buy” method is implemented

with tester product areas within fixtures. These fixtures are designed to be separated and mix and matched with others.

Some fixtures hold products for just one of the four features, such as eye shadows, and others are a combinations of all four

that can be pieced together to form a desired look. Photography and graphic instructions can be found throughout these

fixtures to help guide customers to specific areas and looks.

Page 4: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

RENDERINGS

Floorplan AShop within Sephora - Wall Units

Floorplan B Shop within Sephora - Freestanding

Page 5: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

FLOOR PLAN

Floorplan ATraffic flow

Floorplan BTraffic flow

Page 6: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

FIXTURES

Top View

Back View

Side View

Exploded ViewTop, middle , bottom break apart for interchangable fixtures

Gondola and Storage Fixture

Front View

Page 7: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

FIXTURES

Large format photo banners with slots to attach to top of wall unit

T4 micro fluorescent adjustable light fixtures adhere to inside of plexi cabinets; placed inside each shelf cube

Triangle Display

Exploded View

Wall Unit Bookshelf FixtureLit Storage Cabinets

Page 8: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

FIXTURES

Side View

Side View Front View

Front View

Exploded View

Striped Fixture

Top/side mirrorsBins are fixed on baseLids lift for storageWhen closed, cosmetics sit ontop as display and testers

Page 9: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

FIXTURES

Nesting Tables

Open sliding drawers with adjustable heights

Mirror FixtureSlim mirror display

Caster wheels for fixed and movable positions

Top View

Top View

Digital wrapped photo base

Front View

Page 10: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

SIGNAGE - GRAPHICS

Silkscreened graphic ontop of black plexiglassTo be used for Sephora’s “Hot Right Now” products

Triangular displays

Instructions on the other side when used outside shelving fixtures

Double sided banner stand with drop in slots

Graphic print or silkcreened plexi

Graphic used as make up, “get the look,” guides

Page 11: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

SIGNAGE - GRAPHICS

Window concept

Hanging duratran images Acrylic bins and fixtures as displays

Duratran photos and graphics

Translucent base color transparent material, which can be backlit

Page 12: PIECE by PIECE · 2011-12-28 · Piece-by-piece the customer can put together their very own look. Like a mosaic, many different pieces come together to form one look or work of art.

MATERIALS

T4 microfluorescent adjustable lights

Caster wheels

Mirrored plexiglass

Acrylic bins

Frosted plexiglass in open design areas

Fixtures use recycled wood with acrylic composite finish

CompositeBlack over platinum white &Platinum white both sided

iPadDesk stand swivel mount

Lockable Cover