PID (Passenger Information Display)

Surge comes with a strategized media solution through its digital ecosystem to ensure that campaign receive a wider exposure

Contact details:Kartika Yundha

[email protected]+62 858-8882-2209

SURGEA platform of future IOT connectivity that is leading in digital ecosystem through enabling solutions in digital transformation which

results in the improving of society's quality of life as well as optimization in reviving the economy growth in Indonesiawww.surge.co.id

- Supply consumer in public transportation with audio visuals information/advertisements through automated media system

- Operates 17 hour a day, broadcasted around Jabodetabek simultaneously with 924 TV in 231 train carriage

PID (Passenger Information Display)

- Penetrate Indonesian’s middle class which adds up to more than half of the population that represent the most productive age in the society

- Potential of 35 mio viewers daily as its located in the most heavily populated area

- Surge is equipped with Programmatic Contextual TVC that can be triggered through location, time, weather and other custom parameter

- Increase in captive audience as they would focus and listen to the advertisement being displayed

- Clients would be able to advertise their material on public transportation and increase the awareness and impression on their product

- Surge present client’s advertisement through its PID as well as occasional collaboration with Linikini for its TVC content creation

- Surge accommodate advertisement media to help clients in reaching engagement and focusing on consumer conversion to retention by obtaining high awareness

- Developed additional PID which will be placed in further commuter line

- B2B → Clients who offers their advertisement - B2C → Commuters that uses commuterliner and

intercity trains and stations

Unique Selling Point

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Audience Reach

PT Solusi Sinergi DigitalKantor Fatmawati Mas Blok III No. 328-329 Jl. RS Fatmawati No. 20

Jakarta, Indonesia 12430

http://www.surge.co.id/

Surge maintain cost efficiency and effectiveness to its clients by optimizing the strategic location through roadside media coverage

Contact details:Kartika Yundha




- Provide consumer with advertisement that can be experienced outside of their homes

- Media for roadside DOOH includes 6 slots for pylons and videotrons as well as lightboxes

- These advertisement can be played over 720 times daily for 18 hours per day

Roadside (Digital Out Of Home)

- Surge focus on consumer’s journey as they spend an average of six hour on the road daily which happens on OOH environment

- Making an impact with promising number of 20 mioaudience which increases massive awareness

- Located at high traffic points and sales area which increases and speeds the conversion rate

- Clients can advertise their material for audience to see when they are on the journey outside their homes which boost brand visibility and engagement

- Surge display client’s advertisement through its Roadside DOOH points with client’s exclusive products in order to target the market better

- Surge arranges its advertisement media in the form of more than 30 signage to help clients in reaching awareness, sales and brand advocacy

- Enhance number of media to boost number of viewers from middle to low audiences

- B2B → Clients who offers their advertisement - B2C → Audience who constantly spent their time on

the road in the suburban residence and inner city


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Surge participate in helping to ensure that products are priced economically

Contact details:Wahyu Dwi




- Collaboration together with INKOPAS and other partner to arrange low priced goods

- Branding opportunity includes roll up and standing banner, tablet, neon light box and flyer

Retail/Warung

- Focus on current asset and product champion in order to maximize opportunity and enable selling of product at a low cost yet impactful

- Constant acquisition of warung and kiosk around pasar at places like Pasar Jaya and Kioson

- Vigorous sales in warung, kiosk and pasar branding to increase client’s satisfaction

- Empower SME merchant in Indonesia- Wide range of consignment

- Merchant are able to receive low priced good as Surge purchase these products from different distributors. Clients can also advertise their product and services which can reach to a higher number of viewers

- Surge grant opportunities for clients to do advertisement through a variety of activation, dropship and consignment as well as using its platform for transaction and information storage

- Surge recognize the needs for competitive price in day-to-day products hence decide to create an environment where it could facilitate offer a helping hand

- Generate more new media points at pasar, kiosk and warung

- B2B → Clients who purchase product as well as those who offers their advertisement

- B2C → Visitors who purchase product from the market as well as who view the advertisement


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mailto:[email protected]


Surge is committed in making retail transaction effortless for SME merchants





- Surge offer a system that can link to the online market place which have a unique landing page with the functions of electronic payment

- Tools used in warung and retail shops

POS + OMS

- Implement the right and proper technology which can benefit merchant to manage their activities effectively and recognize the current trend

- Grant merchant their digital footprints in their business activities

- Lend facts that are base on data which can help merchants to grow and utilize their business resources efficiently

- Surge provides its product and payment getaway to distributor as well as merchants so that it could help them with inventory, order and customer management

- Through Surge platform, Surge is able to track, analyze and sort customer data using LiniStore for improved sourcing options and deals

- In addition, Surge optimize its application which could authorize payments processing for online business

- Business transactions which occur on a daily basis makes it crucial for merchants hence Surge introduce insights and products that can maximize product offering

- Expand to multiple segment such as fnb, fashion, service and beauty

- B2B → Retail traditional merchant for POS and distributor for OMS


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Surge act as a liaison for the agriculture industry in Indonesia





- Farmer and crop consultation alongside with analysis tools - Marketplace to sell harvest/product and loyalty programs

between farmer and agro retailers- Check on local weather forecast and mapped out plant and

pest arrangement as well as purchase on agro products from agro companies, distributors or other suppliers

Sobat Tani

- To bridge the gap of information relating to agriculture which can help in maximizing earnings, harvest and solve agronomical problem

- Information regarding agronomy, pesticide usage, seed, fertilizer, insurance and many more

- Credible source of information from agronomist, farmer collage, government extension and agroretailers

- Insight such as preferable farmer’s crop, product recommendation, weather and crop risk, agronomy knowledge and market knowledge are accessible to Agro retail/company with the help of agronomist and farmer

- Mobile Application → Platform to share knowledge and solutions among agriculture stakeholders- Web Application → Further information on products

- Connect different stakeholders that are involved in the agriculture sector which also includes those in the distribution, f&b and retail related sector in order to fulfill the daily needs of consumers in Indonesia

- To build an agriculture digital ecosystem that can connect and benefit the farmer, agronomist, agrocompany, agro retailer, consumer and all party involved

- B2B → Agro company, Agro retailers and Government extensions

- B2C → Farmers, Agronomist and End consumer


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Surge acts as a market measurement firm





- A market research and survey that could detect and unearth the preference, needs and dynamic habits of customer journey

Lini Survey

- Stimulate and maximize business ROI with insights on the outcome, reach and impact

- Provide unbiased business intelligence through Surge cross platform ecosystem as a digital respondent

- Handle research and development, post campaign product and marketing analysis

- Surge uses its existing platform to conduct commission survey and investigation as well as examine the result to assist clients in their business journey

- In recognition of Surge’s connections, analysis was able to be compiled and serve to aid business

- Connect businesses with solution research which could help them in product development, advertising, sales and ecosystem

- Utilize all aspect of the surrounding such as POS, OMS and application to gain insight

- B2B → Business who are requesting for advice and knowledge


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Surge enter to ease in the journey process for commuters and travelers

Contact details:Vicktor Aritonang




- Travel ticket to ensure productiveness and time efficacy- Travel insurance - Advertisement in pop up banner and home page that can

be seen In application and web platform - Integration between various different transportation

platform- Entertainment and information news (e-magazine)

KAI Access

- Simplify and ease the journey process from one point to another

- Kai access accommodate and cater various aspects of the audience journey and in return supply its application which can help with a touch of a screen

- Effortless and convenient travelling journey for travelers where everything that is needed is accessible

- Kai Access integrate its application, web platform plus advertisement to deliver the a conducive environment for audience

- An application that makes users life more convenient with a combination of entertainment and news

- More feature to further entertain and expedite the journey process through additional transit, delivery comfort, media diversion, utilities payment, loyalty points and e-wallet

- B2B → Clients that work together for advertisement or product sales

- B2C → Kai train users


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Surge assemble utmost varieties of insurance options for you to determine





- Wide choice of insurance ranging from health, life, transportation, delivery, accident and housings which are affordable

- This can be found and accessible in al Surge application

AsuransiKita

- Encourage and promote the importance and benefits of insurance

- Partners with credible marketplace, logistic and tourist such as Blibli, Zalora, Gojek, Lalamove, Ancol, and Koperasi

- Curated micro-insurance product that can suit the demographic of Surge’s ecosystem

- Customer are able to measure and contrast the different insurance alternatives. If there to be any uncertainties or question

- Web Application → Information of insurance are present, transactions are able to be made as well as chatbox if audience were to have questions

- Insurance has been slowly recognized as something that is a necessities due to its importance as it can reduce cost of medication or incident and at the same time aid audience when medications and bills are surging

- Greater insurance preference and type to increase competitiveness

- Chatbot feature to help user

- B2B → Insurance partner- B2C → End user who are looking for protection

through insurance


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Surge introducing Weave (PT Integrasi Jaringan Ekosistem) a network infrastructure that focuses in railway telecommunication

Contact details:Sandra Febria




- Consisting of four main commodity; Fibre optic network, Point of presence, Capacity and BTS coverage area which are easy to set and deploy

Fibre Optic

- Utilize permit to install transmitter towers- Conduct ferberization or fiberization in BTS operator- Provide Fiber To The X (FTTX) or fiber in the loop such

as broadband network architecture for houses and buildings

- Backup network assured- Complies with coloration rack and MCP- Employ the latest fiber optic and DWDM technology- Uses well known brand equipment such as Aruba and Ciena- Engineer, marketing and hotline customer support are

always ready and present - Distribute network up to 15.000 Gbps

- The public will be able to benefit from free WIFI which can breach the network gap and businesses would be able to have their unskippable promotions seen by everyone

- Platform which allows core leasing, fibre crossing, mobile operator interconnection and unlimited capacity

- Advertisement support are also possible when its needed

- Enable users to connect for their daily needs though the fast connection, high stability and unlimited quotas/data that was provided

- Grow and acquire more partner as well as increase in area of network

- B2B → Telecommunication operator, TLP, NAP and ISP player

- B2C → Users for free connection


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Surge houses analytical and proprietary resources as its recognized as crucial to the stability of business’s daily operation

Contact details:Sandra Febria




- Information storehouse and market- Content distribution network

Data Centre

- Act as a space that unify IT operations, equipment and materials with the intention to store, develop and disseminate information

- Business can have clear and effortless access to consumer’s dossier

- Availability of constant CRM, NOC and retention program

- Supported by fibre optic

- Surge offer data center racks and equipment which can be used as a whole or certain percentage/portion. Often it will be offered alongside with fibre optic/Weave as a package

- Surge’s platform permit highly integrated innovative technology solution and system which result in impressive and robust network, server room and data center

- Surge enable businesses to connect with consumers in a convenient and efficient manner as everything would be done locally within Indonesia instead of going through other territory

- Upsurge in the scope of racks space that are available - B2B → Government and businesses who need to store data or receive data


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Surge design an application which enable daily activities and routine to receive reward





- Generate points from all in app activities which then can be exchanged with prizes that comes in the form of vouchers and products

- Extension to that would be payment point online bank

Lini Poin

- Enhance the rate of traffic and user activation to provide benefit for clients and visitors

- Ability to boost sales, improve performance, optimized brand awareness and hyper local targeting

- Features of Linipoin such as Linikuis are also able to carry out mini survey on users

- Businesses will barter or sponsor voucher discounts and products which can be redeemed in the application. Linipoin can also showcase the business’s advertisement through pop up and slider banner that can be seen in the application

- Mobile Application → Activities conducted with customer and business

- Surge contribute entertainment to the daily needs of audience due to its significance and increase in demand for refreshment

- Up to date hyped up vouchers increase to redeem - B2B → Clients that sponsor and barter - B2C → Visitor that receive the product as a form of their

entertainment


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Surge monetize its ecosystem through advertisement





- Advertisement are present through free wifi in public transport, marketplace, application and train station

- Another method is through applications platform where it can appear in the form of banners or pop up

Lini Ads

- Surge help in stimulating and persuading viewers to be more aware of a specific brand, product or services

- Advertisement are non-skippable ensuring high impression and view rates

- Business will seek Surge’s platform to display its advertisement and information as Surge has a integrated cross platform which boost its publicity

- Surge maximize both its platform and application to magnify and reinforce advertisement

- Surge realize the benefit media advertisement brings in terms of brand recall and great campaign performance

- Collaboration with digital signal processing to ensure intense efficiency and effectiveness when advertising on different platform synchronously

-

- B2B → Clients who offers their advertisement - B2C → Commuters who commute and uses the

application


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Surge assemble a content sharing application or service for viewers to relish in

Contact details:Irfan Handoko




- Local TV program and original creative content that are available via the internet

- User generate content

OTT (Over The Top) / ITN

- Focus in bringing the best entertaining program to users and be a source of media, news and entertainment

- Develop original content and program to enhance its strategy and solidify its stand

- Provide on local content international channels and are priced competitively

- Self produce alongside partnering up with other media content to create an entertaining composition in the media application platform

- Platform to control and distribute streams and content for audience to consume

- Entertainment media are able to be delivered directly to viewers increasing the growth of OTT industry as viewers are moving away from traditional TV and shifts to OTT content

- Continuously grow its content library such as music and films

- Utilizing existing fibre optic to provide low priced entertainment for user within 2km radius of railway station

- B2B → Content media business- B2C → Viewers


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Surge arrive with its new digital platform that develop, design and build Smart TV Platform for user experience





- Ideal place for company to promote and advertise their product or services through login and home page as well as real time streaming vod in the form of pre roll, tvc, static and pop up banner

- Interactive and flexible design, layout and content to match with business brand personality

Aptavis

- Consult, plan, install and maintain the integrated IPTV system, smart devices and professional digital display that have been offered to key partner

- Highly experience IPTV Developer and system integrator

- Security TV with unique ID

- Offer all in one system integrator solution in the form of simplified video technology developed by Aptavisthrough web engine platform which made organizing the content and advertisement easier and able to update at real time

- Surge have design and provide a range of unique and valuable media entertainment through smart TV platform, transmission media, provider and gadget to ensure integration and digital transformation becomes a daily natural way of living

- Potential collaboration with OTT and public transportation

- B2B → Content media, Hotels, Hospitals, Residence, transportation and company across Indonesia looking for a solution

- B2C → Home, TV, mobile and gadget user


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- Advertising platform that fuses holistic innovation and integrated ecosystem to bring all stakeholder in one place with an ease access of information through reachable screens in public places



Surge cooperate with local TV to spread its reach around Indonesia





- Favorable placement for brand such as built in product, blocking time, sponsor program, love broadcast blocking and loose spot

ATVLI (Asosiasi TV Lokal Indonesia)

- Produce a solution to maintain community’s self esteem and continue to cultivate for locals discernment as its main united goals

- Create unlimited local TV existence to support the shift of analog local TV into digital TV

- Viewers who are seeking to view TV that airs local news, culinary and culture as well as familiarity and nostalgic with the local language

- Opportunities for local TV to make it through the island of Java and have an upsurge in its reach with the help of Surge’s existing internet network ecosystem through profit sharing

- Support local TV using OTT to transmit its standings together all over Indonesia instead of local TV needing to operate and grow alone

- Brands will work together with Surge to provide the material to ATVLI and then after its campaign being produced result of the campaign report will be feedback to Surge

- Enable the local TV to compete against international channel

- B2B → Existing online business and Usaha mikro kecilmenengah (UMKM) who want to start their own business but are lacking in capital or capacity in Indonesia


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Surge produce in house creative content production as well as digital media





- Innovative and entertaining program content- 3D animation, 2D animation, TVC/Filler, advertorial,

social media content, seo, podcast, programmatic, copy writers, news portal, video editors and art director

Linikini

- Dedicate to having a total digital solution in content creation and programs that could cover your business events

- Visionary concept in digital content assisted by strategic digital marketing

- Committed to making products that can survive in a market that is demanding, harsh and competitive

- Collaboration with local media and publishers

- Clients will request for content and we create inspiration and publish visuals according to needs and demand with a satisfactory results

- Digital development, strategy, analysis and recommendation are implemented to establish persuasive and effective advertisement

- The current trend of commercial media shifting from conventional to digital, we strive to become a provider of digital content to all media

- Trend of Product (Location Based, Comidity Stock, Supply & Demand)

- - Which stock are most and least demanded in different location which can help the warehouse to decide the necessary amount to supply

- B2B → Business who seek to promote their product- B2C → Viewers of advertisement


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Surge comes with a business ecosystem that is owned to transform warehousing for the growth of SMEs to make new shipments more accurate and cheaper

Contact details:Rebecca Martha




- Partnership between PT Jaring Logistik Indonesia and Induk KUD (INKUD)

- Each warehouse can contain around 7,000 box of products

- Estimated around 2,000 warehouse in Java

Gudang Pintar KUD

- Digitizing warehouse management and distribution system - Manage available of its warehouses and networks for the growth and benefit of online business and resellers

- Equipped with specialized online warehouse management system that can be monitored in real time (24/7) to minimize damage and lost items

- Within 5km radius from each warehouse, JLI partner up with 1,000 SME in order to provide top selling products of each SME stores

- Online business are able to own a virtual warehouse to store its product without initial cost or capital. These warehouse are not bound to just one location to ensure ease in delivery to end buyer or retailers. JLI also collaborate with reputable transportation and delivery company

- Mobile Application → Service conducted with customer for orders, payment, delivery and many more

- Web Platform → Online Warehouse Management System alongside with monitoring the distribution

- Connect online business who have no capital to own their own warehouse to store their product alongside INKUD's 13,000 available warehouses

- Through connectivity, warehouse infrastructure will accommodate according to online business and warung's order requirement as it will be tailored to the market's demand

- Intensify warehouse availability in Jawa Tengah and Yogyakarta to ensure faster, efficient, affordable and transparent

- B2B → Existing online business and Usaha mikro kecilmenengah (UMKM) who want to start their own business but are lacking in capital or capacity in Indonesia


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Surge aspire to construct specialized Muslim application that provides different features and experience

Contact details:Rahman




- Consist of the full Al Quran alongside with the audio guideline for it

- Muslim calendar and Kiblat’s direction - Complete guides, reminders, schedules, service and

types of prayers and worship- Under develop

Sahabi

- Improve the economy of the Muslim community by fulfilling the community’s needs while adhering to Syariah’s guidelines and principles

- Sahabi partner up with different party to provide variety of interesting and educative features as well as content for the Muslim community to use and appreciate

- Sahabi offer its interactive product and innovative feature through mobile application

- Sahabi prepare to broaden the strong digital ecosystem market and target it to the Muslim community in Indonesia by offering the product to be used in parts of the public’s life consistently

- Entertainment and market transaction that follow the Syariah law

- Cooperate and network together with Pesantren for education purposes

- Teachings and guidance from different Ustadz

- B2B → Government, institutions, UKM Muslim businesses

- B2C → Muslim community


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Surge demonstrate the future of advertising and targeting viewers and content

Contact details:Rebecca Martha




- Loaded with entertainment content, games, information and various other page which are distributed in taxi, e-hailing, hotels and hospitals

- Advertisement are non-skippable and immutable that comes in the form of pre-roll ads, sponsored content page, flipboard, back window sticker and screen frame

ETab

- Surge release new advertisement media for OOH in the form of screens

- High number of traffic congestion produce the perfect opportunity in gaining captive audience especially with the shift and change in behavior where viewer are more engaged with OOH media and spend their time seeking entertainment

- Bring in new features such as music and payment options

- Acquire screens across all transportation

- B2B → Clients who are looking for the opportunity to reach captive audiences through their advertisement

- B2C → Riders or viewer who are tech savvy, corporate user as well as viewers in general


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- Better chance in gaining captive audience in which they would have a one-on-one interaction

- Maintain relevancy, engaging and quality content which give the outcome of immense exposure

- Integrate with public transportation where online booking from KAI to Blue Bird is possible

- In app shopping features

- Provide an edgy digital device to deliver an exceptional products that are able to be monitored and maintain real time. In return, assure that brands or products are more accessible and attractive to viewers

- Surge develop a one touch entertainment platform that was able to be combined with advertisement though integration of Surge unified ecosystem.


PID (Passenger Information Display)

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Transcript of PID (Passenger Information Display)