Picture This: Instagram For Business_PP_9_16_2015
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Transcript of Picture This: Instagram For Business_PP_9_16_2015
PICTURE THIS: INSTAGRAM FOR BUSINESS
WHO AM I?• Enterprise Account
Director @ General Assembly
• Social Media Handles: @grecobs, @noyourcity, @generalassembly
• Freelance Digtial Marketing Consultant
• Blogger for Huffington Post
• Dog Owner
Footnote
History of Instagram
PICTURE THIS: INSTAGRAM FOR BUSINESS3
• 400 Million AMU• 75% outside the US• Acquired by Facebook in 2012• Valued today at $35+ billion• 64/36 : Female/Male• 17,000,000,000 photos published to
date• Founded in October 2010
Source: instagram.com
Things to Consider:
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• Is Instagram appropriate?• What is the point of your account?• Who is looking?• Do you know your customer?• Who are you looking for?• What are your goals?
• Vanity vs. Actionable • How to create a conversation?• Sales vs. Brand Awareness• Customer vs. Community Building
@grecobs
Marketing Checklist: Image
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• Lighting
• Angle
• Background
• Filter
• Context
• Law of 2/3
@newyorknico
Marketing Checklist: Copy
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• A complete and unique thought with purpose
• Make the copy engaging in a way that is cohesive with your brand
• Limit copy to two to four sentences at most
• Keep It Simple Stupid!
• Facts, questions, competitions usually perform best
• Post 5.5 times a week• 43% of top brands post daily• Min 3x week - Max 2x a day• Between 4-8pm• Consistent and regular!• Thursday at 5PM.• Pick a filter and stick with it!• Edit, tag, and locate photos• Be careful of oversharing
Posting Schedule and Tips
PICTURE THIS: INSTAGRAM FOR BUSINESS7@westelm
• Over half of photos use hashtags
• Limit use in copy, go crazy in comments
• Use terms people will search for
• Use joke tags sparingly
• Limit is 30 total hashtags
• Think marketing and sales funnel
Marketing Checklist: Hashtag
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Influencer or User Generated Content
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• Can drastically increase exposure
• Great for contests and #Instameets
• Keep these images in line with your brand
• Always give credit
• #StrandYourCity
• Partner with the Instagram Community
@NoYourCity
Customer Centric
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• Identify the best customers
• Focus on products and services
• Use customer lifetime value
• Uses customer data to identify the need
• Think #Branded #Hashtags
@aritzia
Behind the Scenes or Employee Centric
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• Keeps your brand "human"
• Is goofy and not always on brand
• Makes your brand fun/different
• Video is great here
• Shouldn’t occupy more than 25%
@Refinery29
Footnote
Integration and Sharing
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• Keep for VIP photos with the best practice be-ing under 25%
• Publish longer, more content rich posts here • Maintain constant dialog with Facebook, post-
ing contests, VIP photos, promotions, content that overlaps but does not deem redundant
• Have fun!
Footnote
Integration and Sharing
• Cosmopolitan is averaging 3 million viewers a day.
• Digital music brand iHeartRadio generated about 340 million impressions on the mobile app during its two-day music festival.
• Influencers are becoming just as large, getting 300,000 to 400,000 views per Snapchat Story.
• Snapchat gets 4 billion video views a day, rougly the same as Facebook?
Footnote
Integration and Sharing
• Does not sync well with Instagram
• Vine vs. Video?
• Copy/Paste
• Keep for VIP photos or pictures with deeper
content heavy subject matters
• Keep your Twitter alive