Picture Perfect Advertising, Best Practices for Using Images in Native Advertising
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Transcript of Picture Perfect Advertising, Best Practices for Using Images in Native Advertising
4Picture Perfect Advertising
But you're probably asking yourself...Where do I begin? What works? What doesn’t? And what exactly is native advertising, once and for all?
SO YOU'RE THINKING ABOUT EXECUTING SOME KILLER NATIVE ADS
5Picture Perfect Advertising
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6Picture Perfect Advertising
PIC TURE THIS
ISOLATED IN-ACTION
Products in action (product set in real environment) vs. products in isolation (product by its lonesome) accounted for 6x more shares.
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7Picture Perfect Advertising
pump up the CHROMA
pop with tropic BRIGHTS
NEW IMAGE NEW COPY
ΖQ�$�%�WHVWV��ZH�ORRNHG�DW�VZDSSLQJ�GLHUHQW�LPDJHV�DQG�GLHUHQW�FRS\���Swapping the image helped increase engagement by 65%, while copy changes had little to no impact on performance.
IMAGE IS EVERY THING
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8Picture Perfect Advertising
Don’t be so quick to use the photo of that fabulous model on the catwalk. Real-life models in natural settings drove 45% higher CTR and generated 15x more shares than models in posed, studio environments.
MODEL REAL PEOPLE
MODEL IMAGES
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+45%&75
9Picture Perfect Advertising
Sending users to a product gallery vs. a stand-alone product resulted in 72% more page visits and 164% more time spent on a brand’s site.
GALLERY
PRODUCT
PAVE THE WAY
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10Picture Perfect Advertising
Women were 2x more likely then men to share an image on social media. Women were also more likely to share products that were targeted to men vs. men themselves.
MEN SHARING WOMEN SHARING
SHARING IS CARING
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11Picture Perfect Advertising
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SOCIAL AMPLIFICATION
THE POWER OF A SOCIAL SHARE
12Picture Perfect Advertising
CTR for in-feed ads were 6x higher than ads on the right rail.(YHQ�ZLWK�ODUJHU�DGV�RQ�WKH�ULJKW�UDLO��PHWULFV�ZHUH�QRW�DHFWHG�Banner blindness anyone?
IN-FEED RIGHT-RAIL
THE REAL DEAL ON REAL ESTATE
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13Picture Perfect Advertising
In-feed, below the fold ads still out-performed ads on the right rail, above the fold, with CTR 270% higher. Performance remained constant no matter where the in-feed ad was placed.
BELOW THE FOLD RIGHT-RAIL
RISING TO THE TOP
+270%�&75
15Picture Perfect Advertising
Blog & Social Media Pages
Where images are being used to tell brand stories.
Product Galleries
The product says it all, showcase it!
Social Media Followers Many of your customers are
acting as brand ambassadors.
As you can tell, a picture is worth a thousand words, but every picture has its own value. 7KH�W\SH�RI�LPDJH�\RX�FKRRVH�WR�XVH��DQG�ZKHUH�LW�UXQV��FRXOG�KDYH�D�VXEVWDQWLDO�HHFW�RQ�brand awareness and customer engagement.
Worried you don’t have enough images? Don’t sweat it! You don’t have to stage an elaborate photo shoot or hire professional models - chances are your brand assets can be tuned into powerful ads. Keep in mind some of the tips we presented here and pull from the following resources:
SOURCING IMAGES
16Picture Perfect Advertising
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BRING YOUR ADVERTISING INTO FOCUS