Picture imprint indicia slides.final

9
To help you stay on the leading edge of the latest direct mail innovations and opportunities and to easily share them with your teams and clients, the PS Insider has put together the following slides to summarize the new Picture Permit Imprint Indicia offering from the USPS. The New Picture Permit Imprint Indicia: WHAT YOU NEED TO KNOW This is a strategic summary for planning and meeting purposes . Convenient links to the complete list of standards and regulations are provided. Please consult with Production Solutions to help guide you through the use of this new marketing opportunity and optimize your direct marketing campaigns: www.ProductionSolutions.com . www.ProductionSolutions.com

Transcript of Picture imprint indicia slides.final

Page 1: Picture imprint indicia slides.final

To help you stay on the leading edge of the latest direct mail innovations and opportunities and to easily share them with your teams and clients, the PS Insider has put together the following slides to summarize the new Picture Permit Imprint Indicia offering from the USPS.

The New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW

This is a strategic summary for planning and meeting purposes.

Convenient links to the complete list of standards and regulations are provided.

Please consult with Production Solutions to help guide you through the use of

this new marketing opportunity and optimize your direct marketing campaigns:

www.ProductionSolutions.com.

www.ProductionSolutions.com

Page 2: Picture imprint indicia slides.final

The New Picture Permit Imprint Indicia: The Look

Referred to as “Picture Permit” Commercial mailers can

customize with: Corporate logo Brand image Trademark

For use on: First-Class mail letters & cards Standard mail letters & cards

Benefits: Raise brand awareness Increase open rates Boost mailpiece’s visual impact

www.ProductionSolutions.com

Page 3: Picture imprint indicia slides.final

The New Picture Permit Imprint Indicia: Who Can Use It

Open to all mailers with prior approval on picture permits Commercial and Non-profit mailers

By invitation only! Mailers must have an invite to register USPS will issue Invitation Registration to all

approved Picture Permit mailers

www.ProductionSolutions.com

Page 4: Picture imprint indicia slides.final

The New Picture Permit Imprint Indicia: Pricing & Promotions

Fees $.01 First Class $.02 Standard Mail Fees Waived During Promotional Period

Promotional Period August 1, 2013 – September 30, 2013

Registration Period June 15, 2013 – September 30, 2013 By USPS Invitation Only

Tip: See “Challenges & Cautions” Slide

www.ProductionSolutions.com

Page 5: Picture imprint indicia slides.final

The New Picture Permit Imprint Indicia: The Four-Step Process

Step 1: Review Guidelines and Requirements Complete online registration process https://www.usps.com/business/picture-permit.htm

Step 2: Complete Online Application Mailer receives link to Picture Permit application Application is USPS Form 3615-A Submit signed copy of application to:

[email protected]

Step 3: Email PDF of Addressed Mailpiece Only after PMO has confirmed application PDF should include: envelope dimensions, IMb, clear

zone, and proposed Picture Permit design

Step 4: Submit 500 Production Samples PMO will send thorough instructions Sample testing takes approx. 45 days

www.ProductionSolutions.com

Page 6: Picture imprint indicia slides.final

The New Picture Permit Imprint Indicia: The USPS Requirements

All mailpieces must include the full-service Intelligent Mail Barcode (IMb)

Mail owner is responsible for image Picture Permit must be in color Logos, images, and trademarks must be in color Required elements may be black (class of mail, etc.)

www.ProductionSolutions.com

Page 7: Picture imprint indicia slides.final

The New Picture Permit Imprint Indicia: Challenges & Cautions

Please take the following lead times and requirements into consideration when planning to use the Picture Permit:

Those who do not currently have an approved picture permit are strongly encouraged to apply for one, six months prior to the Registration period

Registration: June 15, 2013 – September 30, 2013

Allow at least three full months from the application for the authorization approval

Commingle mail has special restrictions, and mailers must discuss promotion acceptance with a contracted commingle provider

www.ProductionSolutions.com

Page 8: Picture imprint indicia slides.final

The New Picture Permit Imprint Indicia: Resources & Links

Apply https://www.usps.com/business/picture-permit.htm

Program Management Office (PMO) email submissions: [email protected]

Mail samples to:U.S. Postal Service

Attn: Picture Permit Program Office

475 L’Enfant Plaza SW, Room 5621

Washington, DC 20260-5621This is a strategic summary for planning and meeting purposes. Convenient links to the complete list of standards and regulations are provided. Please consult with Production

Solutions to help guide you through the use of this new marketing opportunity and optimize your direct marketing campaigns: www.ProductionSolutions.com

Page 9: Picture imprint indicia slides.final

New Picture Permit Imprint Indicia:WHAT YOU NEED TO KNOW

www.ProductionSolutions.com