7/27/2019 Picture Collage Interpretation_Final

1/15

Picture Collage Interpretation

Ankit Doshi 18 | Kunal Gandhi 21 | Pranal Tawde - 58

Ankit Majethia 33 | Ankeet Shah 52| Shobha Shetty - 53

7/27/2019 Picture Collage Interpretation_Final

2/15

ANKIT DOSHI

7/27/2019 Picture Collage Interpretation_Final

3/15

Communal Riots

7/27/2019 Picture Collage Interpretation_Final

4/15

Our Interpretation

We look at the how Riots impact industries and

how companies / political organizations ride on

Riots for getting extra mileage.

Riots on a outer picture appears to

be impulsive reaction

7/27/2019 Picture Collage Interpretation_Final

5/15

Major Religious Riots

Year RiotState /

RegionCause Aftermath

1984 Anti Sikh riots DelhiAssassination of Indira

Gandhi

Government of India reported 2,700 Sikh deaths

and 20,000 displaced. PUCL and newspapers report

death toll to be 10,000-17,000 and "at least"

50,000 displaced.

1992-1993 Bombay Riots Mumbai Demolition ofBabri Masjid 900 people dead

2002 Gujarat Riots Gujarat Godhra train burning

Per the Gujarat government, 1,044 people werekilled - 790 Muslims and 254 Hindus. Most

independent groups report 200 - 500 killed in these

riots,Police records list 29 dargahs, 20 mosques, 17

temples and three churches as damaged in the

months of March and April.

2008 Kandhamal riotsKandhamal

district,Odisha

Murder of Swami

LakshmananandaOver 20 killed and over 12,000 displaced

2012 2012 Assam violence Assam

Murder of fourformer Bodo Liberation

Tigers men in Kokrajharby

Bengali Muslim settlers

77 killed and over 17,000 displaced (as of 8 August

2012)

20132013 Muzaffarnagar

riotsUttar Pradesh

Series of Violence by

Muslim youths in Kawal

village of Muzaffarnagar

47 killed and over 10,000 displaced(as of 14

September 2013)

http://en.wikipedia.org/wiki/1984_anti-Sikh_riotshttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Indira_Gandhi_assassinationhttp://en.wikipedia.org/wiki/Indira_Gandhi_assassinationhttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Sikhhttp://en.wikipedia.org/wiki/PUCLhttp://en.wikipedia.org/wiki/Bombay_Riotshttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Demolition_of_Babri_Masjidhttp://en.wikipedia.org/wiki/Babri_Mosquehttp://en.wikipedia.org/wiki/2002_Gujarat_violencehttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Godhra_train_burninghttp://en.wikipedia.org/wiki/Religious_violence_in_Orissahttp://en.wikipedia.org/wiki/Kandhamal_districthttp://en.wikipedia.org/wiki/Kandhamal_districthttp://en.wikipedia.org/wiki/Odishahttp://en.wikipedia.org/wiki/Murder_of_Swami_Lakshmananandahttp://en.wikipedia.org/wiki/Murder_of_Swami_Lakshmananandahttp://en.wikipedia.org/wiki/2012_Assam_violencehttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Bodo_Liberation_Tigershttp://en.wikipedia.org/wiki/Bodo_Liberation_Tigershttp://en.wikipedia.org/wiki/Kokrajharhttp://en.wikipedia.org/wiki/2013_Muzaffarnagar_riotshttp://en.wikipedia.org/wiki/2013_Muzaffarnagar_riotshttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/2013_Muzaffarnagar_riotshttp://en.wikipedia.org/wiki/2013_Muzaffarnagar_riotshttp://en.wikipedia.org/wiki/Kokrajharhttp://en.wikipedia.org/wiki/Bodo_Liberation_Tigershttp://en.wikipedia.org/wiki/Bodo_Liberation_Tigershttp://en.wikipedia.org/wiki/Bodo_Liberation_Tigershttp://en.wikipedia.org/wiki/Bodo_Liberation_Tigershttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/2012_Assam_violencehttp://en.wikipedia.org/wiki/Murder_of_Swami_Lakshmananandahttp://en.wikipedia.org/wiki/Murder_of_Swami_Lakshmananandahttp://en.wikipedia.org/wiki/Odishahttp://en.wikipedia.org/wiki/Kandhamal_districthttp://en.wikipedia.org/wiki/Kandhamal_districthttp://en.wikipedia.org/wiki/Religious_violence_in_Orissahttp://en.wikipedia.org/wiki/Godhra_train_burninghttp://en.wikipedia.org/wiki/Godhra_train_burninghttp://en.wikipedia.org/wiki/Godhra_train_burninghttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/2002_Gujarat_violencehttp://en.wikipedia.org/wiki/Babri_Mosquehttp://en.wikipedia.org/wiki/Demolition_of_Babri_Masjidhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Bombay_Riotshttp://en.wikipedia.org/wiki/PUCLhttp://en.wikipedia.org/wiki/Sikhhttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Indira_Gandhi_assassinationhttp://en.wikipedia.org/wiki/Indira_Gandhi_assassinationhttp://en.wikipedia.org/wiki/Indira_Gandhi_assassinationhttp://en.wikipedia.org/wiki/Indira_Gandhi_assassinationhttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/1984_anti-Sikh_riots

7/27/2019 Picture Collage Interpretation_Final

6/15

Impact of Riots in Different Industries

Tourism & Hospitality Goa toursim was affected by 20% due to riots in

UK

International events For eg., Olympics / Worldcup idea is dropped due

to security reasons

FDI Organization fear to invest due to communaltension

Higher Education Inflow of foreign students in the country is

resisted

Entertainment Industry Movies gets lot of attention due to current topic

and religion sentiments

Political Organization Bank on communal tension for vote banks

Immediate repercussion Everything comes to standstill during Riots (basic

commodities, daily essentials, manufacturing

units, Stock market, local shops, markets, etc.)

7/27/2019 Picture Collage Interpretation_Final

7/15

Vital Statistics

During 2005-09, 648 people were killed and

11,278 injured in 4,030 incidents of communal

violenceFour states accounted for

64% of all deaths (2005-09)

7/27/2019 Picture Collage Interpretation_Final

8/15

KUNAL GANDHI

7/27/2019 Picture Collage Interpretation_Final

9/15

Pre & Post Riot mileage

Pre Riot

Political Organization plan riots for election

campaign

Post Riot

Some Companies use communal riots as an

opportunity to promote themselves through CSR

activities, topical advertisements

7/27/2019 Picture Collage Interpretation_Final

10/15

Topical Advertisement

It is taking advantage of a news story orsomething current and creating an advertisementbased around it.

can gain extra coverage for a business that theywouldnt have received ordinarily, as its

something people are interested in and talkingabout

Companies need to act quickly, you leave it a fewdays or a couple of weeks it will be old news andpeople wont be interested in it anymore.

7/27/2019 Picture Collage Interpretation_Final

11/15

7/27/2019 Picture Collage Interpretation_Final

12/15

ANKEET SHAH

7/27/2019 Picture Collage Interpretation_Final

13/15

Amul butter campaign

First time in India, campaign was introduced

the strategy of wooing the consumer by

applying humour in advertisements

Communal riots also taken as part of the

campaign.

The success is also reflected in the sales as

the sales of Amul butter has jumped from less

than INR 1 million in 1967 to over INR 5 billion

in 2007

7/27/2019 Picture Collage Interpretation_Final

14/15

Amul weekly topical campaign

7/27/2019 Picture Collage Interpretation_Final

15/15

Question to ponder?

Is it ethical

to encash from

communal riots?