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Pico is Named Top Three Event Company and Awarded the Singapore Experience Award 2010 for the Second Year
IN THIS ISSUE... 1// 2010 Singapore Garden Festival 2// Hong Kong Tourism Board at Russian 2010 3// Swiss City at 2010 Shanghai World Expo 4// Pico is Named Top Three Event Company for Second Year Running 5// 2010 Singapore National Day Parade 6// Baidu Showroom 7// Hauwei at IFA 2010 8// 2010 ITMA ASIA + CITME 9// 2010 International Baby and Children Products Expo 10// L’Oreal Citizen Day 11// 2010 Food Taipei 12// Skoda Fabia ‘Red & Black’ Roadshow 13// 2010 International Oil & Gas Conference and Exhibition China Welcome Banquet 14// 2010 Singapore International Water Week 15// Petroleum Authority of Thailand at Money Expo 2010 16// Interactive ‘Music & Color’ event at MTR Station 17// Boeing Visitor Gallery 18// Pico Quarterly Customer Satisfaction Survey 19// Pico Awarded the Singapore Experience Award 2010 - Best Business Event Service Experience for the Second Year 20// Algeria, Cyprus and Jordan Pavilions Won Shanghai World Expo Awards
Imagemaker
IMAGEMAKER // NOVEMBER 2010
The September/October 2010 Issue of “Special
Events” magazine has announced its ‘9th
Annual 50 Top Event Companies’, and as in
2009, Pico has once again been ranked third.
Special Events is a specialist publication
for those who design and produce social,
corporate or other public events in hotels,
resorts and banquet facilities, etc. Introduced
in 2002, the title’s authoritative listing ranks
event companies by annual revenues, breadth
of offerings and expertise in everything from
fundraising to corporate and social events.
For more details about the Award, please visit
Special Events website at http://viewer.zmags.
com/publication/9da4be6f#/9da4be6f/24
Pico is Named Top Three Event Company by Special Events for Second Year Running
Pico Awarded the Singapore Experience Award 2010 - Best Business Event Service Experience for the Second Year
Ranking Company ContaCt infoChief exeCutive
offiCeR
aveRage numbeR of SpeCial eventS
pRoduCed annually
annual Revenue fRom SpeCial eventS(2010 foReCaSt)
notewoRthy eventS fRom the paSt yeaR
3 Pico Global Services Ltd.
hong kong www.pico.com lawrence Chia 300 $105 million
A busy 2010 for Pico with operations management for 25 country and corporate pavilions at Expo 2010 in Shanghai as well as Bahrain’s national events,
Mercedes-Benz events in Thailand, the Youth Olympic Games in Singapore, the Commonwealth Games in New Delhi and the second Asia Beach Games in Oman.
Pico has been awarded “Singapore Ex-
perience Award 2010 - Best Business Event
Service Experience” by the Singapore
Tourism Board for the second con-
secutive year.
Pico was nominated by the Chief Ex-
ecutive of Competition Commission of
Singapore and Deputy Chair for APEC
2009 Singapore – Mr Teo Eng Cheong for our involvement with the
Asia-Pacific Economic Cooperation (APEC) meetings in 2009.
Singapore was the host for the Asia-Pacific Economic Cooperation
(APEC) meetings in 2009. This is also a significant year as it marks the
20th year of APEC’s inception. Pico and its subsidiary MP International
handled the prestigious meetings at Suntec Singapore and the Istana
included the APEC Leaders’ Week, the APEC Economic Leaders’ Meeting
and Singapore Evening. The meetings were a huge success and the
project team was lauded for their professionalism.
The Singapore Experience Awards recognises organisations and
individuals that have made outstanding contributions to enhance
Singapore’s image as a premier tourist destination. Award categories
encompass a wide cross-section of tourism sectors including, Hospitality,
Retail, Dining, Entertainment, Attractions, Business Travel & MICE,
Education and Healthcare.
The judging panel comprises local and overseas representatives who
are recognised professionals in their respective fields. They bring
expertise and experience to the judging panel’s efforts in determining
the best of Singapore’s tourism industry.
The Best Business Event Service Experience Award recognises a service
provider that has demonstrated excellence in their delivery, service
excellence, proactiveness and dedication to continual staff upgrading
and training programmes.
For more details about the Award, please refer to the website http://
www.singaporeexperience.com/winnerandfinalist#ex2010
2
Swiss Cities at 2010 Shanghai World Expo
At Shanghai Expo 2010, Pico partnered a leading Swiss event company,
Rufner Events, in handling four official events for the Swiss Cities including
opening and closing ceremonies, Swiss Day and Cities Day.
To mark the opening of the Expo, each city’s pavilion invited stakeholders
to a ‘Plunge’ celebration. Those attending enjoyed an astonishing main
show about water from Madir Eugster plus continuous other entertainment
inside the pavilion itself.
Held at Padang on 9 August, this year National Day
Parade marked the 45th anniversary of Singapore’s
independence.
The theme ‘Live Our Dreams, Fly Our Flag’ was chosen
to engage and inspire Singaporeans to celebrate. It
symbolises Singaporeans’ collective national identity and
hope for a better future. The theme also mirrors the pride
Singaporean people feel for their country’s flag.
Having been involved with this hugely important national
event for many years now, Pico was honored to be appointed
once again to handle various essential arrangements. The
team was the official contractor for construction of the
seating galleries, stage sets, support towers/scaffolds and
sound control platforms. Key challenges faced included
allowing for wind shifts while constructing 17 temporary
supporting towers measuring 4m x 2m x 39m in height
on an open field.
– Singapore
2010 Singapore National Day Parade
To cool guests from the sun or shelter them from possible rain, several
large umbrellas were strategically located through the plaza on Cities
Day. Each umbrella came equipped with a loudspeaker and a MP3 player
broadcasting stories about water. Several times daily, visitors were also
invited to join a big water orchestra and simulate rain acoustically.
As the Swiss Day takes place during the hottest part of the summer, the
organiser’s Pico-designed pavilion invited visitors to step into and enjoy
fun while exploring a cool, water-filled world. The many different activities
on offer inside included an enchanting display from artist, Ted Scapa.
During October’s closing ceremony, stakeholders will come to celebrate
their shared success at the pavilion during Shanghai Expo. The centrepiece
of this final event will showcase an exhibition of all of the pavilion’s
activities during the event itself. There are ultimately so many happenings
to be featured that the activity will be stretched out over one to two
weeks. The exhibition will subsequently be moved to, and hosted by,
each of the cities highlighted.
– Shanghai, China
Algeria, Cyprus and Jordan Pavilions Won Shanghai World Expo Awards
The Shanghai World Expo Awards Ceremony was held on Oct 30 2010. Pico’s clients: Algeria Pavilion, Cyprus Pavilion and Jordan Pavilion received
awards at the ceremony. The awards were decided by a nine-member international evaluation committee. Congratulations to Pico’s clients. Algeria
Pavilion and Cyprus Pavilion won the Gold and Silver medals for Theme Development in Category C and D respectively. Jordan Pavilion also won
the Bronze medal for the Creative Display in Category D.
The Theme Development Award evaluated a pavilion’s relevance to the Expo theme of “Better City, Better Life”, exhibition content, information in display,
educational value, solutions to sustainable urban development and innovation capabilities. The Creative Display Award mainly evaluated a pavilion’s
interior decoration, exhibited items and relevance to Expo 2010 theme “Better City, Better Life”. The World Expo Awards classified pavilions by their sizes
into four categories: A, B, C and D. For more details of the Awards, please refer to the website http://en.expo2010.cn/a/20101031/000010.htm
– Shanghai, China
Baidu Showroom A leading online search engine for websites, audio files and images, Baidu’s
57 specialist services include Baidu Baike, an online collaboratively-built ency-
clopedia, plus a searchable keyword-based discussion forum.
Commissioned to design, build and project manage the client’s 99-sq.
m. multi-media showroom in Beijing, Pico was determined to underline
Baidu’s state-of-the-art credentials. To this end, the team used advanced
technologies such projection tellurions, multi-touch screens and LED real-
time video playback.
The design for this space was ultimately won by the Pico IES Group in
a pitch against several other leading international experiential marketing
companies. As a result of its successful co-operation on this project, Pico was
praised by Baidu CEO, Mr. Robin Li and more than 30 directors worldwide.
Now one of Baidu’s partners of choice, Pico is confident to develop a long
and successful relationship with the client.
– Beijing, China
Pico was recently commissioned to design and project manage a 400 sq. m.
Boeing Visitor Gallery in Beijing. To demonstrate Boeing’s experience
to visitors, our team converted an existing meeting room into a gallery.
In doing so, they carefully planned the space and even transformed an
outside corridor into an airport-style passenger tunnel leading to the
passenger-style cabin! Thanks to Pico’s ingenious decoration of the ceiling
with colorful LED light-tubes, visitors saw blue skies and white clouds
immediately before entering the passageway and moving into the
gallery itself. Inside, the Pico team used fish-shaped panels to showcase
visuals plus TVs and LEDs to broadcast Boeing corporate messages and
product information.
Boeing’s representative Li Qi said that he was very satisfied with the overall results.
– Beijing, China
Boeing Visitor Gallery
Volkswagen Skoda recently hosted the launch of its cross-China ‘Crystal Red & Black’ Fabia roadshow in Shanghai. Other cities the event’s modish
car marque showcase visited during its 5-week run included Dalian, Qingdao, Ningbo, Chongqing and Shenzhen. To ensure optimal consumer and
media interaction, Pico’s local team created a street layout featuring individual booths.
– Various cities, China
Skoda Fabia ‘Red & Black’ Roadshow
IMAGEMAKER // NOVEMBER 20104
2010 Singapore Garden Festival
Hong Kong Tourism Board at Russian 2010 Using 400 sq. m. of space, Hong Kong Tourism
Board (HKTB) successfully launched its latest
Russian promotion in early September at Mos-
cow’s famous Atrium Mall. Kicked off by Hong
Kong S.A.R. Chief Executive, Donald Tsang, and
various local VIP officials, the six-day event pro-
vided a wealth of travel information to Russians
keen to visit ‘Asia’s World City’.
To add to the ‘festive Hong Kong’ feel, HKTB’s
Pico-designed booth featured a specially-creat-
ed sparkling-lantern with eye-catching pictures.
Non-stop live activities such as a traditional Lion
Dance and recitals from famous pianist, Li Yun
Di, ensured the booth was always packed with
smiling visitors. In addition to booth design-
ing and building other one-stop services Pico
provided for the HKTB included event planning
and on-site management.
– Moscow, Russia
Asia’s premier horticultural event, the biennial
Singapore Garden Festival is the only regional
expo of its kind to showcase creations from
the world’s leading garden and floral designers.
Organised by the National Parks Board (NParks)
of Singapore, the 2010 event was held at Suntec
International Convention & Exhibition Centre.
A respected landscaping and floral design
industry specialist, NParks is renowned for
being highly service-oriented. Pico’s reputation
for providing design and event organisation
services of the highest order, allowed Pico to be
commissioned to work on the conceptualisation
and design for all special features areas.
Taking all aspects of the organiser and event
branding requirements into consideration, Pico’s
conceptual thinking was to place an emphasis
on using eco-friendly materials for the event.
This was achieved by using bamboo as part of
the display shelving as well as the use of recycled
materials for book shelving and wall display.
“Following the success of the 3rd Singapore
Garden Festival, I would like to express my
appreciation to Pico for its hard work, efficiency
and support. Please extend my gratitude to
your staff for their professionalism”, said Dr
Wong Wei Har, Director, Singapore Botanic
Gardens, Singapore Garden Festival, National
Parks Board.
- Singapore
2010 ITMA ASIA + CITME This June’s 2010 ITMA ASIA & CITME exhibition showcased an impressive
line up of the latest textile machinery and solutions at the Shanghai New
International Expo Centre. Covering over 100,000 sq. m. of floor space,
the event featured some 1,171 exhibitors from 28 countries and attracted
around 100,000 visitors during its five-day run.
Pico designed and built 130, 150 and 480 sq. m. booths for CCI, CHENGFU
and the world’s best-known textiles company, STAUBLI. Having worked
closely with both clients for several years, our teams successfully created
all wooden structures for CCI and a double-deck booth for STAUBLI that
met each company’s unique brand image needs. In addition to providing
design and build services, Pico also assisted STAUBLI in holding on-site
sales meetings, press conferences, catering and a post-show dinner event.
- Shanghai, China
2010 Food TaipeiCombining Food Taipei, Foodtech and Taipei Pack, Taipei International
Food Show (TIFS) was first held in 1990 and is now one of Asia’s most
important specialist platforms of its kind. This year’s 20th Anniversary
show at Taipei Nangang Exhibition Hall attracted some 1,254 exhibitors
occupying 2,753 booths. In all, over 2,000 registered buyers and 50,000
visitors from all over the world came here to do business.
Pico played its part in the event’s success by providing special multi-
dimensional designs for six national pavilions and two commercial
clients. The more than 800 sq. m. of space we created for the show
included booths for Spain, France, Thailand, the Philippines, Brazil and
Macau. We also worked with H&C Food Industrial and Gourmet’s Partner.
Showcasing a vivid yellow and green design to represent the country’s
enthusiasm, Pico’s Thailand booth was a real event showstopper.
Demonstrating the fiery character of the Spanish, our predominantly red
pavilion for Spain proved equally impactful.
- Taipei, Taiwan
Singapore International Water Week is a global platform that brings
leading water solutions policymakers, industry leaders, experts and
practitioners together. Into its fourth year, the ultimate aim is to address
challenges, showcase technologies, discover opportunities and celebrate
achievements in the water world.
This year, Pico was appointed by Singapore’s Public Utilities Board (PUB)
to design and build the biggest booth in the entire exhibition.
The challenge here was to tell a story in a totally new and captivating manner
to returning visitors from the previous three shows. The approach our
Singaporean colleagues eventually used was to present PUB’s achievement
in a report book format with chapters that unfolded as visitors ventured
deeper into the booth. Upon entering, people were guided through
successive ‘chapters’ highlighting new breakthroughs in innovation and
collaboration. Emerging from the core of the booth main tower signage
was a sculpted banderole – it’s powerful dynamic continuous undulating
design made maximum use of its surrounding and was a reflection of
PUB’s core activities.
- Singapore
2010 Singapore International Water Week
2010 International Baby and Children Products Expo
This year saw Money Expo celebrate its 10th anniversary as Thailand’s most comprehensive event for financial institutions and clients. Pico was
appointed by the Petroleum Authority of Thailand (PTT) to handle the turnkey design, build, multimedia and project management of its 312 sq. m.
booth at the event. Designed in a distinctive ‘S’ curve, the booth perfectly mirrored PPT’s growth and deservedly wound up winning Money
Expo’s 2010 award for Best Creative Booth.
– Bangkok, Thailand
Petroleum Authority of Thailand at Money Expo 2010
All big baby product brands were out in force at this August’s 18th
International Baby and Children Products Expo in Hong Kong. A uniquely
ideal opportunity to catch the attention of both new Mums and pregnant
women in one. While exhibitors have developed strategies to attract
customers, our designers have gained insights about creating symbolic
booths to catch attendees’ attention. In 2010, Pico was once again
appointed as this event’s official contractor. Our team also created special
booths for leading brands such as Abbott, Huggies, Johnson’s Baby,
Nestle, Pampers and Wyeth, etc.
“Good job, Pico! This is the booth we‘ve been looking for”,
said Mr Pingo Luk of Abbott.
– Hong Kong
Hauwei at International Funkausstellung 20102010 saw International Funkausstellung’s (IFA’S)
global ideas exchange platform celebrate its 50th
anniversary by once again attracting industry
representatives from all over the world.
A global leader in next-generation telecom-
munication networks solutions for operators,
Huawei Technologies, appointed Pico to build
and project manage its 135 sq. m. multi-media
booth at the event.
In creating a brand new look and design
completely different to its more traditional
forerunners, Pico succeeded in making Huawei
look more innovative than ever before.
– Berlin, Germany
Please visit www.pico.com for more information.Edited, coordinated, designed and published by Pico Group. All rights reserved. No part of this publication may be reproduced in any form or by any means, including photocopying and recording without the written permission of the publisher. For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, or call us at 852 2665 0990, or email to [email protected].
2010 International Oil & Gas Conference and Exhibition China Welcome Banquet
Event sponsors CNPC, SINOPEC and CNOOC recently commissioned Pico
to design, build and project manage a 4,800 sq. m. multimedia banquet
to welcome attendees to the 2010 International Oil & Gas Conference
and Exhibition in China. Held at China National Convention Centre, the
Chinese-themed event attracted around 1,200 diners.
– Beijing, China
Pico recently installed a projection device at a Shenzhen Metro station
aimed at encouraging passers-by to experience a wonderful fusion of
music and color by playing a piano key simulator.
Integrating the ultimate in science and technology, the installation inspired
customers to go on their way marveling at the seamless way Shenzhen
MTR harmonised its services.
“This extremely innovative activity ensured both we and our passengers
were very satisfied”, said MTR Shenzhen’s Peter Ho.
– Shenzhen, China
Interactive ‘Music & Color’ event at MTR Station
We are sincerely grateful to all our clients who have taken time to participate in our recent on-line customer satisfaction surveys. The prizes for our
2010 third quarter survey lucky draws went to Mr. Yuan Zhe of Guangdong Midea Kitchen & Bathroom Appliances Manufacturing Co., Ltd. Pico’s
Corporate Customer Care Centre treasures every opportunity to hear from valued clients like yourself. Should you have comments or suggestions
you would like to convey to our senior management team, please email your ideas and insights to [email protected] at any time.
Pico Quarterly Customer Satisfaction Survey
L’Oreal’s recent ‘Loving You’ themed Citizen Day event at the Hong Kong
InterContinental Hotel greeted all staff with a heart-shaped welcome-arch,
a love-letter and adorably cuddly dating-bears. Ultimately, Pico ensured
that ‘love’ was evident in everything from the venue. Pico not only
designed and built but also provided one-stop-event-management services
to L’Oreal at this event. Amazingly, despite all of the uncertainties involved
in a live show, the entire event was up and running in just a few hours!
“Thanks, Pico, for your amazing job in creating one of our best ever annual
dinner events”, said Hanks Lee of L’Oreal HK.
– Hong Kong
L’Oreal Citizen Day
IMAGEMAKER // NOVEMBER 20108